Latest industry insights

WFA partners with LIONS on global study to explore the future of creativity

Wed, 08 Apr 2026 09:54:24 +0200

Cannes Lions launches Creative Brand Lion to recognise the brands investing in the organisational foundations that make breakthrough creativity possible

Judy Smith on why ‘be who you say you are’ is the only crisis playbook that matters

Thu, 02 Apr 2026 00:02:04 +0200

In this episode David Wheldon talks with Judy Smith, Founder & CEO at Smith & Company and Chair at The Intangibles about what protects reputation when risk is everywhere and scrutiny is constant.

Global brands call for clearer consensus on AI labelling as usage accelerates, WFA research

Thu, 02 Apr 2026 00:02:05 +0200

Eighty-two percent of multinationals believe transparency is essential for protecting brand reputation

WFA launches new best-practice guidance for AI-generated marketing creative

Uncertainty on EU green claims rules holds brands back

Wed, 08 Apr 2026 10:58:37 +0200

Lack of guidance on how to assess green claims is making brands more cautious on communicating sustainability. Alexandre Boyer, Senior Manager, Policy at WFA explains.

Storytelling: the creative effectiveness superpower

Thu, 02 Apr 2026 16:03:27 +0200

Marketers can build more impactful stories if they tell proper stories, particularly those that lean into the illogical and unexpected. Adam Sheridan, Global Head of Products, Creative Excellence (and the author of Misfits) at Ipsos explains.

Social media bans for minors - what is the global picture?

Mon, 16 Mar 2026 12:54:47 +0100

WFA's tracker provides a snapshot of markets that have or are considering introducing social media bans for minors.

How are marketers' communication models shifting?

Mon, 09 Mar 2026 16:39:56 +0100

What role is influencer marketing playing? Is traditional broadcast still being used? What are the drivers of change between communication channels?

HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption

Wed, 04 Mar 2026 00:02:56 +0100

In this episode of the Better Marketing podcast, David Wheldon speaks with HP’s Antonio Lucio about leading calmly through concurrent change, turning AI from hype into customer value, and guiding teams through a surprise CEO transition while protecting trust and focus.

The Candid CMO: Tobias Collée, Global Vice President NIVEA at Beiersdorf

Mon, 09 Mar 2026 14:45:10 +0100

Humanity and cultural respect are two core elements in the development of strong, sustainable brands says Tobias Collée, Global Vice President NIVEA.