https://wfanet.org/nl-NL(c) 2006 ProcuriosThu, 12 Nov 2026 09:39:39 +0100http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p><!-- StartFragment --><strong>With new AI tools entering the market at pace, how can brands effectively assess the technology, identify potential risks and ensure appropriate safeguards are in place? WFA, in partnership with Responsible AI Consultancy Bonsai, has launched a practical seven-step guide to help brands do just that</strong></p>https://wfanet.org/knowledge/item/2026/11/11/a-practical-guide-to-assessing-ai-tools-and-managing-riskWed, 11 Nov 2026 10:02:36 +0100https://wfanet.org/knowledge/item/2026/11/11/a-practical-guide-to-assessing-ai-tools-and-managing-risk <p><strong>Toby Horry grew up around some of the best British advertising ever made. Now at Merlin Entertainments, he believes AI is making brand fashionable again, and that the strongest brands will win</strong></p>https://wfanet.org/knowledge/item/2026/11/10/the-candid-cmo-toby-horry-svp-global-marketing-merlin-entertainmentsTue, 10 Nov 2026 10:04:08 +0100https://wfanet.org/knowledge/item/2026/11/10/the-candid-cmo-toby-horry-svp-global-marketing-merlin-entertainments <p><strong>Marketing is under pressure, budgets are tight, and the data we rely on to prove our value is increasingly being questioned. Lex Bradshaw-Zanger, Chief Business Capabilities &amp; Innovation Officer, SAPMENA at L'Or&eacute;al, explores marketing&rsquo;s crisis of confidence</strong></p>https://wfanet.org/knowledge/item/2026/11/05/is-marketing-effective-in-a-world-of-indifferenceThu, 05 Nov 2026 12:06:02 +0100https://wfanet.org/knowledge/item/2026/11/05/is-marketing-effective-in-a-world-of-indifference <p><strong>The conditions for great agency work are shaped long before an invoice is paid. Laura Forcetti, Director Marketing Services Asia Pacific and Global Marketing Sourcing at WFA, explains why the way brands behave towards their agencies, and how they manage and motivate them, matters as much as what and how they pay</strong></p>https://wfanet.org/knowledge/item/2026/10/27/better-marketing-requires-more-than-smart-commercialsTue, 27 Oct 2026 12:02:06 +0100https://wfanet.org/knowledge/item/2026/10/27/better-marketing-requires-more-than-smart-commercials <p><strong>Leading marketers from Burger King, Essity, General Motors, LEGO, IKEA, Shiseido join <a href="https://gmoty.wfanet.org/jury">panel</a></strong></p>https://wfanet.org/knowledge/item/2026/10/26/wfa-names-expert-jury-for-2026-global-marketer-of-the-yearThu, 12 Nov 2026 09:39:39 +0100https://wfanet.org/knowledge/item/2026/10/26/wfa-names-expert-jury-for-2026-global-marketer-of-the-year <p><strong>Marketing has rarely moved faster, which makes it easy to lose sight of the fundamentals. David talks with Taide Guajardo, former Chief Brand Officer, Europe at Procter &amp; Gamble, about what 36 years and four countries taught her about building brands, and why marketers need to make the case for marketing itself</strong></p>https://wfanet.org/knowledge/item/2026/10/22/better-marketing-pod-ep.-54-taide-guajardo-on-36-years-of-brand-building-and-why-marketers-must-market-marketingThu, 22 Oct 2026 00:01:16 +0200https://wfanet.org/knowledge/item/2026/10/22/better-marketing-pod-ep.-54-taide-guajardo-on-36-years-of-brand-building-and-why-marketers-must-market-marketing