See all episodes

Judy Smith on why ‘be who you say you are’ is the only crisis playbook that matters

Thu, 02 Apr 2026 00:02:04 +0200

In this episode David Wheldon talks with Judy Smith, Founder & CEO at Smith & Company and Chair at The Intangibles about what protects reputation when risk is everywhere and scrutiny is constant.

HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption

Wed, 04 Mar 2026 00:02:56 +0100

In this episode of the Better Marketing podcast, David Wheldon speaks with HP’s Antonio Lucio about leading calmly through concurrent change, turning AI from hype into customer value, and guiding teams through a surprise CEO transition while protecting trust and focus.

Grab CMO Cheryl Goh's playbook on how to cross swim lanes for commercial impact

Thu, 19 Feb 2026 15:17:58 +0100

Growth doesn’t start with an ad. It starts where your product decisions meet real people. In this episode of the Better Marketing Podcast David Wheldon sits down with Cheryl Goh, newly named 2025 Global Marketer of the Year, to unpack how Grab scaled across Southeast Asia by turning marketing into a true commercial engine where product, pricing, algorithms, and culture work in sync to earn trust and drive results.

Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review

Mon, 15 Dec 2025 12:55:14 +0100

In this episode we review a year of conversations with Unicef's Frederique Covington Corbett, culture guru Marcus Collins, Cathay Pacific's Ed Bell, Meta's Nicola Mendelsohn, Marcel Marcondes from AB InBev and Global Marketer of the Year, marketing expert Seth Godin, Leyal Eskin Yilmaz from the Magnum Ice Cream Company, and Ogilvy's Rory Sutherland.

Rory Sutherland on fat-tailed marketing and why creativity outperforms efficiency

Wed, 26 Nov 2025 07:02:18 +0100

The biggest wins in marketing rarely fit into neat dashboards. Marketing guru Rory Sutherland joins us to unpack why creativity is “fat-tailed,” how a few outlier ideas create the lion’s share of value, and why short-term incentives push teams to optimise what’s easy to count rather than what actually compounds.

Magnum Ice Cream's CMO on Unilever, Minecraft ice cream and cultural relevance

Thu, 02 Oct 2025 11:59:29 +0200

What happens when you need to build a completely new company while still delivering exceptional business results? Leyal Eskin Yilmaz, CMO Europe, UKI, ANZ & Head of Global Brands - and CMO of the newly forming Magnum Ice Cream Company, describes this challenging transition as “building a new house while living in it": simultaneously exciting, humbling and occasionally uncomfortable.

WFA Better Marketing Pod Episode 42 with marketing guru Seth Godin

Mon, 25 Aug 2025 15:22:20 +0200

What happens when one of marketing's most influential thinkers shares his unfiltered wisdom about the state of our industry? Seth Godin joins the WFA Better Marketing Podcast to deliver profound insights that challenge conventional thinking about what makes marketing truly effective.

WFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev

Wed, 11 Jun 2025 10:34:57 +0200

The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of this evolution stands Marcel Marcondes, AB InBev's Global CMO and winner of the 2024 WFA Global Marketer of the Year award. His philosophy brings a refreshing clarity to how marketing should function today: as a bridge between consumers and business.

WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

Thu, 22 May 2025 18:33:48 +0200

In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on how Meta is transforming from a teenage platform to a mature business partner for advertisers with innovative tools, AI implementation and a renewed focus on effectiveness.