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Andrew Tindall on defining creativity and why emotion matters for effectiveness

Mon, 24 Aug 2026 15:54:56 +0200

Advertising is getting pricier, yet the results many marketers care about most are shrinking. David talks with Andrew Tindall from System1 about what sits underneath that decline and how to fix it without hiding behind vanity metrics.

Opella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose

Tue, 14 Jul 2026 09:07:58 +0200

In this Better Marketing Podcast episode, Alberto Hernandez, Chief Growth Officer at Opella, talks curiosity, courage and purpose in brand building.

Reflections from 50 conversations with the world’s top marketing minds

Wed, 03 Jun 2026 00:02:47 +0200

Recording from Stockholm during WFA Global Marketer Week, in this episode David Wheldon reflects on what he has learned from CMOs and other top marketing thinkers over the first 50 episodes of the Better Marketing Podcast.

Google's VP Global Ads Dan Taylor: “AI is more of a leadership than a technology challenge"

Tue, 26 May 2026 09:50:10 +0200

In this episode David Wheldon talks with Dan Taylor, VP Global Ads at Google, about how to drive real business value and have clearer conversations with the CFO.

Judy Smith on why ‘be who you say you are’ is the only crisis playbook that matters

Thu, 02 Apr 2026 00:02:04 +0200

In this episode David Wheldon talks with Judy Smith, Founder & CEO at Smith & Company and Chair at The Intangibles about what protects reputation when risk is everywhere and scrutiny is constant.

HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption

Wed, 04 Mar 2026 00:02:56 +0100

In this episode of the Better Marketing podcast, David Wheldon speaks with HP’s Antonio Lucio about leading calmly through concurrent change, turning AI from hype into customer value, and guiding teams through a surprise CEO transition while protecting trust and focus.

Grab CMO Cheryl Goh's playbook on how to cross swim lanes for commercial impact

Thu, 19 Feb 2026 15:17:58 +0100

Growth doesn’t start with an ad. It starts where your product decisions meet real people. In this episode of the Better Marketing Podcast David Wheldon sits down with Cheryl Goh, newly named 2025 Global Marketer of the Year, to unpack how Grab scaled across Southeast Asia by turning marketing into a true commercial engine where product, pricing, algorithms, and culture work in sync to earn trust and drive results.

Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review

Mon, 15 Dec 2025 12:55:14 +0100

In this episode we review a year of conversations with Unicef's Frederique Covington Corbett, culture guru Marcus Collins, Cathay Pacific's Ed Bell, Meta's Nicola Mendelsohn, Marcel Marcondes from AB InBev and Global Marketer of the Year, marketing expert Seth Godin, Leyal Eskin Yilmaz from the Magnum Ice Cream Company, and Ogilvy's Rory Sutherland.

Rory Sutherland on fat-tailed marketing and why creativity outperforms efficiency

Wed, 26 Nov 2025 07:02:18 +0100

The biggest wins in marketing rarely fit into neat dashboards. Marketing guru Rory Sutherland joins us to unpack why creativity is “fat-tailed,” how a few outlier ideas create the lion’s share of value, and why short-term incentives push teams to optimise what’s easy to count rather than what actually compounds.