Updates & industry initiatives from the NAC network

National associations to meet in Warsaw

Thu, 08 Oct 2026 14:31:52 +0200

Heads of national associations from around the world gather in Warsaw on 22–23 October to discuss growth, measurement, retail media and AI

In the spotlight: Eleni Kitra, Advertising Business Group (GCC)

Thu, 08 Oct 2026 14:23:07 +0200

From Greece to Dubai, ABG CEO & Executive Director Eleni Kitra on scaling across the Middle East and the human edge in marketing's AI era

LATAM regional meeting comes to Central America for the first time

Thu, 08 Oct 2026 14:31:51 +0200

Guatemala's AAG hosts the 2026 LATAM regional meeting, supported by advertiser associations of Costa Rica and El Salvador

Canadian advertisers present their top industry honour for 2026

Thu, 08 Oct 2026 13:35:26 +0200

ACA in Canada presents its 2026 Gold Medal Award to Brunico Communications' Mary Maddever for her contribution to Canadian marketing

Cross-media measurement advances in Belgium and India

Thu, 08 Oct 2026 14:29:58 +0200

UBA backs Belgium's CIM ONE cross-media measurement framework, while ISA in India explores a Halo-based system starting with video

Nordic study finds AI boosts marketing productivity, but proving business value remains a key challenge – research spotlight

Thu, 08 Oct 2026 13:51:24 +0200

Brand Marketing Sweden, ANFO (Norway) and Dansk Annoncørforening (Denmark) back a Kapero study on how marketing departments are changing as AI speeds up output

UK and German advertisers take stock of retail media – research spotlight

Thu, 08 Oct 2026 14:07:47 +0200

ISBA in the UK and OWM in Germany publish new retail media research on capabilities, investment and standards

Women leaders of Brazilian associations share lessons in new ABA book

Thu, 08 Oct 2026 13:43:28 +0200

ABA in Brazil publishes a book with chapters from 29 women who lead Brazilian industry associations

Merger and rebrand bring new names in Australia and Sweden

Thu, 08 Oct 2026 13:33:29 +0200

The AANA is now the Marketing Association of Australia, while Sveriges Annonsörer becomes Brand Marketing Sweden

WFA heads to London for Global Marketer Week 2027

Thu, 02 Jul 2026 17:34:36 +0200

WFA's annual flagship event will take place in April in London

Dutch industry charts a course for retail media

Thu, 08 Oct 2026 10:46:13 +0200

Advertisers, agencies and retailers in the Netherlands publish a first mapping of the retail media landscape and reach initial agreements on measurement

The rise of principal media - research spotlight

Thu, 02 Jul 2026 18:09:25 +0200

A new ANA study and recent guidance from ISBA on principal media highlight that the marketing industry is embracing new ways of buying media faster than it is putting guardrails in place.

The commercial power of brands - research spotlight

Fri, 03 Jul 2026 18:33:46 +0200

Study from Norway shows the effect of brands in keyword advertising

Leadership changes in Kenya, Malaysia and Paraguay

Mon, 21 Sep 2026 14:54:10 +0200

MSK (Kenya) appoints new CEO

MAA (Malaysia), CAP (Paraguay) and national associations across Europe elect new board leadership

Cross-media measurement takes shape in Spain with MAPA

Fri, 03 Jul 2026 15:46:13 +0200

AEA leads development of Spanish cross-media measurement solution

Institute of Marketing in Malawi joins WFA

Thu, 02 Jul 2026 17:02:50 +0200

IMM joins WFA's network of national associations in more than 60 countries

WFA President’s Awards recognise eight outstanding initiatives around the world

Thu, 08 Oct 2026 10:40:54 +0200

Industry associations from Brazil, Colombia, Finland, the Netherlands, Nigeria, Norway, Sweden and USA all recognised for outstanding marketing leadership