Updates & industry initiatives from the NAC network

WFA President’s Awards recognise eight outstanding initiatives around the world

Fri, 24 Apr 2026 07:04:55 +0200

Industry associations from Brazil, Colombia, Finland, the Netherlands, Nigeria, Norway, Sweden and USA all recognised for outstanding marketing leadership

Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.

Tue, 07 Apr 2026 15:23:31 +0200

Global Marketer Week 2026 is coming to Stockholm on 21–24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.

How to activate Halo in your market

Wed, 21 Jan 2026 15:25:13 +0100

How do markets make the transition to a cross-media measurement system powered by Halo? Matt Green, Director, Global Media and Measurement at the WFA, suggests ways to make it easier.

How marketing excellence can drive shareholder value – research spotlight

Wed, 21 Jan 2026 15:49:10 +0100

Good marketing pays for itself and then funds even better marketing

Swedish advertisers launch marketing effectiveness handbook

Wed, 21 Jan 2026 15:50:17 +0100

New guide aims to bridge gap between strategy and implementation

National Associations in India, UK, Norway and Morocco change leadership

Fri, 20 Feb 2026 12:27:15 +0100

Four national associations have announced significant leadership transitions.

Call for submissions: WFA President’s Awards 2026

Wed, 17 Dec 2025 00:01:47 +0100

WFA to honour President’s Awards winners at Global Marketer Week 2026 in Stockholm in April.

In the spotlight: Raffaele Pastore - Italian Advertisers' Association

Wed, 21 Jan 2026 17:16:24 +0100

From sociology researcher to General Manager at UPA, Raffaele Pastore shares his background.

First speakers announced for Global Marketer Conference 2026

Mon, 02 Mar 2026 11:29:25 +0100

WFA heads to Stockholm for its annual event for senior marketers from April 21-24

WFA holds LATAM regional meeting in Montevideo

Fri, 19 Dec 2025 13:20:36 +0100

WFA held a two-day regional meeting in Latin America in Montevideo between 29 September and 1 October. The event brought together over 100 senior client-side marketers with global and regional responsibilities to address issues ranging from The Future of Marketing, marketing transformation and marketing effectiveness to leveraging the power of AI to drive growth and effectively navigating policy issues in the region.

ABA Brazil publishes guidance on OOH metrics

Fri, 19 Dec 2025 13:33:47 +0100

Guide aims to address marketers’ need for accurate and reliable Out of Home (OOH) metrics

WFA holds LATAM Regional Meeting in Montevideo

Tue, 30 Sep 2025 19:40:20 +0200

Leading marketers and policy leads from across Latin America are preparing to gather in Uruguay at the end of the month to address marketing, media and policy challenges over a two-day gathering.