Updates & industry initiatives from the NAC network

WFA heads to London for Global Marketer Week 2027

Thu, 02 Jul 2026 17:34:36 +0200

WFA's annual flagship event will take place in April in London

Dutch industry charts a course for retail media

Fri, 03 Jul 2026 17:05:24 +0200

Advertisers, agencies and retailers in the Netherlands publish a first mapping of the retail media landscape and reach initial agreements on measurement

The rise of principal media - research spotlight

Thu, 02 Jul 2026 18:09:25 +0200

A new ANA study and recent guidance from ISBA on principal media highlight that the marketing industry is embracing new ways of buying media faster than it is putting guardrails in place.

The commercial power of brands - research spotlight

Fri, 03 Jul 2026 18:33:46 +0200

Study from Norway shows the effect of brands in keyword advertising

Leadership changes in Kenya, Malaysia and Paraguay

Thu, 02 Jul 2026 17:05:41 +0200

MSK (Kenya) appoints new CEO

MAA (Malaysia), CAP (Paraguay) and national associations across Europe elect new board leadership

Cross-media measurement takes shape in Spain with MAPA

Fri, 03 Jul 2026 15:46:13 +0200

AEA leads development of Spanish cross-media measurement solution

Institute of Marketing in Malawi joins WFA

Thu, 02 Jul 2026 17:02:50 +0200

IMM joins WFA's network of national associations in more than 60 countries

WFA President’s Awards recognise eight outstanding initiatives around the world

Fri, 03 Jul 2026 17:01:27 +0200

Industry associations from Brazil, Colombia, Finland, the Netherlands, Nigeria, Norway, Sweden and USA all recognised for outstanding marketing leadership

Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.

Tue, 07 Apr 2026 15:23:31 +0200

Global Marketer Week 2026 is coming to Stockholm on 21–24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.

How to activate Halo in your market

Thu, 02 Jul 2026 17:43:37 +0200

How do markets make the transition to a cross-media measurement system powered by Halo? Matt Green, Director, Global Media and Measurement at the WFA, suggests ways to make it easier.

How marketing excellence can drive shareholder value – research spotlight

Wed, 20 May 2026 15:22:40 +0200

Good marketing pays for itself and then funds even better marketing

Swedish advertisers launch marketing effectiveness handbook

Wed, 21 Jan 2026 15:50:17 +0100

New guide aims to bridge gap between strategy and implementation

National Associations in India, UK, Norway and Morocco change leadership

Thu, 18 Jun 2026 14:42:40 +0200

Four national associations have announced significant leadership transitions.

Call for submissions: WFA President’s Awards 2026

Wed, 17 Dec 2025 00:01:47 +0100

WFA to honour President’s Awards winners at Global Marketer Week 2026 in Stockholm in April.

In the spotlight: Raffaele Pastore - Italian Advertisers' Association

Wed, 21 Jan 2026 17:16:24 +0100

From sociology researcher to General Manager at UPA, Raffaele Pastore shares his background.

First speakers announced for Global Marketer Conference 2026

Mon, 02 Mar 2026 11:29:25 +0100

WFA heads to Stockholm for its annual event for senior marketers from April 21-24