https://wfanet.org/nl-NL(c) 2006 ProcuriosTue, 07 Apr 2026 15:23:31 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p><strong>Global Marketer Week 2026 is coming to Stockholm on 21&ndash;24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.</strong></p>https://wfanet.org/knowledge/item/2026/03/03/global-marketer-week-2026-four-days-10-events-1000-people-from-40-countriesTue, 07 Apr 2026 15:23:31 +0200https://wfanet.org/knowledge/item/2026/03/03/global-marketer-week-2026-four-days-10-events-1000-people-from-40-countries <p><strong>3 in 4 marketing procurement teams lack KPIs to monitor AI/GenAI impact, as they are still at an early stage of deployment.</strong></p>https://wfanet.org/knowledge/item/2026/01/27/ai-in-marketing-procurement-what-are-the-emerging-trendsTue, 27 Jan 2026 18:25:15 +0100https://wfanet.org/knowledge/item/2026/01/27/ai-in-marketing-procurement-what-are-the-emerging-trends <p><strong>WFA heads to Stockholm for its annual event for senior marketers from April 21-24</strong></p>https://wfanet.org/knowledge/item/2025/11/27/first-speakers-announced-for-global-marketer-conference-2026Mon, 02 Mar 2026 11:29:25 +0100https://wfanet.org/knowledge/item/2025/11/27/first-speakers-announced-for-global-marketer-conference-2026 <p><strong>A round-up of what we learned at Forum Connect New York 2025.</strong></p>https://wfanet.org/knowledge/item/2025/11/26/global-brands-global-shifts-marketing-transformation-in-actionTue, 10 Mar 2026 11:22:26 +0100https://wfanet.org/knowledge/item/2025/11/26/global-brands-global-shifts-marketing-transformation-in-action <p><strong>Deeper collaboration with marketing procurement can be a quiet competitive advantage for CMOs &ndash; and a powerful ally. Laura Forcetti, Director of Global Marketing Sourcing at WFA, explains why.</strong></p>https://wfanet.org/knowledge/item/2025/11/26/cmos-your-marketing-procurement-team-might-be-more-useful-than-you-thinkWed, 26 Nov 2025 10:04:51 +0100https://wfanet.org/knowledge/item/2025/11/26/cmos-your-marketing-procurement-team-might-be-more-useful-than-you-think <p>Digitalisation and sustainability are influencing the future of POS &amp; Displays.</p>https://wfanet.org/knowledge/item/2025/11/19/how-are-marketing-procurement-leads-managing-pos-displaysWed, 03 Dec 2025 10:35:47 +0100https://wfanet.org/knowledge/item/2025/11/19/how-are-marketing-procurement-leads-managing-pos-displays