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Global brands are shifting to paying for outputs not time, WFA research

Wed, 30 Sep 2026 02:06:48 +0200

Labour-based models are now used as the standard payment model by less than a fifth of multinationals, down from more than half in 2011

Factors affecting agency performance extend far beyond remuneration with briefing, respect and trust and feedback all scoring higher than financial rewards

Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.

Tue, 07 Apr 2026 15:23:31 +0200

Global Marketer Week 2026 is coming to Stockholm on 21–24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.

AI in marketing procurement: what are the emerging trends?

Tue, 27 Jan 2026 18:25:15 +0100

3 in 4 marketing procurement teams lack KPIs to monitor AI/GenAI impact, as they are still at an early stage of deployment.

First speakers announced for Global Marketer Conference 2026

Mon, 02 Mar 2026 11:29:25 +0100

WFA heads to Stockholm for its annual event for senior marketers from April 21-24

Global brands, global shifts: marketing transformation in action

Tue, 10 Mar 2026 11:22:26 +0100

A round-up of what we learned at Forum Connect New York 2025.

CMOs: your marketing procurement team might be more useful than you think

Wed, 26 Nov 2025 10:04:51 +0100

Deeper collaboration with marketing procurement can be a quiet competitive advantage for CMOs – and a powerful ally. Laura Forcetti, Director of Global Marketing Sourcing at WFA, explains why.