https://wfanet.org/nl-NL(c) 2006 ProcuriosFri, 06 Nov 2026 00:05:13 +0100http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p><strong>The conditions for great agency work are shaped long before an invoice is paid. Laura Forcetti, Director Marketing Services Asia Pacific and Global Marketing Sourcing at WFA, explains why the way brands behave towards their agencies, and how they manage and motivate them, matters as much as what and how they pay</strong></p>https://wfanet.org/knowledge/item/2026/10/27/better-marketing-requires-more-than-smart-commercialsTue, 27 Oct 2026 12:02:06 +0100https://wfanet.org/knowledge/item/2026/10/27/better-marketing-requires-more-than-smart-commercials <p><strong>Speakers include Haleon, Pepsi, The Business of Creativity and System1 &nbsp;</strong></p>https://wfanet.org/knowledge/item/2026/10/19/wfa-reveals-first-speakers-and-agenda-for-global-marketer-week-in-londonFri, 23 Oct 2026 13:40:25 +0200https://wfanet.org/knowledge/item/2026/10/19/wfa-reveals-first-speakers-and-agenda-for-global-marketer-week-in-london <p><strong>Labour-based models are now used as the standard payment model by less than a fifth of multinationals, down from more than half in 2011</strong></p> <p><strong>Factors affecting agency performance extend far beyond remuneration with briefing, respect and trust and feedback all scoring higher than financial rewards</strong></p>https://wfanet.org/knowledge/item/2026/09/29/global-brands-are-shifting-to-paying-for-outputs-not-time-wfa-researchWed, 30 Sep 2026 02:06:48 +0200https://wfanet.org/knowledge/item/2026/09/29/global-brands-are-shifting-to-paying-for-outputs-not-time-wfa-research <p><strong>Benchmark: AI use is spreading through marketing procurement, raising questions about integration, governance and how organisations measure its value</strong></p>https://wfanet.org/knowledge/item/2026/09/04/ai-adoption-is-testing-procurement-s-operating-modelFri, 06 Nov 2026 00:05:13 +0100https://wfanet.org/knowledge/item/2026/09/04/ai-adoption-is-testing-procurement-s-operating-model <p><strong>Global Marketer Week 2026 is coming to Stockholm on 21&ndash;24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.</strong></p>https://wfanet.org/knowledge/item/2026/03/03/global-marketer-week-2026-four-days-10-events-1000-people-from-40-countriesTue, 07 Apr 2026 15:23:31 +0200https://wfanet.org/knowledge/item/2026/03/03/global-marketer-week-2026-four-days-10-events-1000-people-from-40-countries <p><strong>3 in 4 marketing procurement teams lack KPIs to monitor AI/GenAI impact, as they are still at an early stage of deployment.</strong></p>https://wfanet.org/knowledge/item/2026/01/27/ai-in-marketing-procurement-what-are-the-emerging-trendsTue, 27 Jan 2026 18:25:15 +0100https://wfanet.org/knowledge/item/2026/01/27/ai-in-marketing-procurement-what-are-the-emerging-trends