https://wfanet.org/nl-NL(c) 2006 ProcuriosTue, 09 Jun 2026 05:16:03 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p><em>At this year&rsquo;s Campaign360 in Singapore, WFA&rsquo;s <a href="https://wfanet.org/about-wfa/our-boards/asia-advisory-board">Asia Advisory Board</a> unpacked one of marketing&rsquo;s most over-romanticised constructs: brand purpose. Chrystal Yeong, Senior Manager, Global Marketing Services at WFA, reports.</em></p>https://wfanet.org/knowledge/item/2026/05/29/what-brand-purpose-really-doesTue, 09 Jun 2026 05:16:03 +0200https://wfanet.org/knowledge/item/2026/05/29/what-brand-purpose-really-does <p><em><strong>Six takeaways from WFA's first Forum Connect in India,&nbsp;which brought together&nbsp;CMOs, Media and Insights&nbsp;leaders from WFA's global network.</strong></em></p>https://wfanet.org/knowledge/item/2026/02/12/india-to-the-world.-highlights-from-wfa-s-forum-connect-mumbaiFri, 06 Mar 2026 09:12:01 +0100https://wfanet.org/knowledge/item/2026/02/12/india-to-the-world.-highlights-from-wfa-s-forum-connect-mumbai