https://wfanet.org/nl-NL(c) 2006 ProcuriosThu, 16 Apr 2026 12:03:44 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p><strong>Sharp increase in US price inflation against decrease in China</strong></p>https://wfanet.org/knowledge/item/2026/04/16/fifa-world-cup-drives-global-media-inflation-to-4.4-wfa-outlookThu, 16 Apr 2026 12:03:44 +0200https://wfanet.org/knowledge/item/2026/04/16/fifa-world-cup-drives-global-media-inflation-to-4.4-wfa-outlook <p><em>What role is influencer marketing playing? Is traditional broadcast still being used? What are the drivers of change between communication channels?</em></p>https://wfanet.org/knowledge/item/2026/03/09/how-are-marketers-communication-models-shiftingMon, 09 Mar 2026 16:39:56 +0100https://wfanet.org/knowledge/item/2026/03/09/how-are-marketers-communication-models-shifting <p><strong>Global Marketer Week 2026 is coming to Stockholm on 21&ndash;24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.</strong></p>https://wfanet.org/knowledge/item/2026/03/03/global-marketer-week-2026-four-days-10-events-1000-people-from-40-countriesTue, 07 Apr 2026 15:23:31 +0200https://wfanet.org/knowledge/item/2026/03/03/global-marketer-week-2026-four-days-10-events-1000-people-from-40-countries <p><em><strong>Six takeaways from WFA's first Forum Connect in India,&nbsp;which brought together&nbsp;CMOs, Media and Insights&nbsp;leaders from WFA's global network.</strong></em></p>https://wfanet.org/knowledge/item/2026/02/12/india-to-the-world.-highlights-from-wfa-s-forum-connect-mumbaiFri, 06 Mar 2026 09:12:01 +0100https://wfanet.org/knowledge/item/2026/02/12/india-to-the-world.-highlights-from-wfa-s-forum-connect-mumbai <p><strong>How do markets make the transition to a cross-media measurement system powered by Halo? Matt Green, Director, Global Media and Measurement at the WFA, suggests ways to make it easier.</strong></p>https://wfanet.org/knowledge/item/2026/01/21/how-to-activate-halo-in-your-marketWed, 21 Jan 2026 15:25:13 +0100https://wfanet.org/knowledge/item/2026/01/21/how-to-activate-halo-in-your-market <p><strong>On 3 February,&nbsp;WFA&rsquo;s world-class, cross-function knowledge exchange is heading to India in association with the Indian Society of Advertisers (ISA), with a brief to bring new ideas and inspiration to marketers.</strong></p>https://wfanet.org/knowledge/item/2026/01/13/wfa-forum-connect-heads-to-mumbaiMon, 16 Feb 2026 16:17:49 +0100https://wfanet.org/knowledge/item/2026/01/13/wfa-forum-connect-heads-to-mumbai <p><strong>It&rsquo;s time to review the successes of 2025 and look forward to more progress on cross-media measurement in 2026, says Matt Green, Director, Global Media and Measurement at the WFA.</strong></p>https://wfanet.org/knowledge/item/2025/12/19/next-steps-for-halo-and-cross-media-measurement-in-2026Wed, 21 Jan 2026 15:25:14 +0100https://wfanet.org/knowledge/item/2025/12/19/next-steps-for-halo-and-cross-media-measurement-in-2026 <p><strong>Marketers are willing to increase budgets where performance data justifies it. Tom Ashby, Global Lead, Media Services at WFA, argues that the relationship between budget growth and price inflation is breaking down.</strong></p>https://wfanet.org/knowledge/item/2025/12/12/inflation-and-media-budgets-is-there-still-a-linkFri, 12 Dec 2025 16:25:47 +0100https://wfanet.org/knowledge/item/2025/12/12/inflation-and-media-budgets-is-there-still-a-link <p><strong>WFA heads to Stockholm for its annual event for senior marketers from April 21-24</strong></p>https://wfanet.org/knowledge/item/2025/11/27/first-speakers-announced-for-global-marketer-conference-2026Mon, 02 Mar 2026 11:29:25 +0100https://wfanet.org/knowledge/item/2025/11/27/first-speakers-announced-for-global-marketer-conference-2026