BOLT Amsterdam - Bundles of joy

The florists at BOLT Amsterdam in The Netherlands began offering a bundle of 200 tulips, and allowing customers to choose what to pay, to support the tulip industry amidst COVID-19. Customers can decide whether to buy the direct-from-the-farmer tulip bundle below, above, or at cost price. The initiative aims to prevent tulips from ending up in landfills and support tulip growers.

Brand: BOLT Amsterdam

Market: The Netherlands

Source: Trendwatching.com