AB InBev - Beer pre-orders to support pubs

AB InBev - Beer pre-orders to support pubs

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Keeping local businesses afloat with the promise of pints

Article details

  • Author:WFA

    WFA

Case studies
30 March 2020

AB InBev Belgium

Brewing giant AB InBev has launched a series of initiatives to prompt financial support to local pubs and bars facing uncertainty during this time. Efforts are currently under way in the UK, the Netherlands, Belgium, Brazil and Canada, amongst others. In each country, the company has launched promotional efforts allowing customer to purchase vouchers for their favourite bars, financially supporting them at a moment when many of them have closed due to government-mandated shutdowns. 

Brand owner: AB

Brand: AB InBev

Markets: UK, Netherlands, Belgium, Brazil, Canada

Source: AB InBev

Article details

  • Author:WFA

    WFA

Case studies
30 March 2020