Keeping local businesses afloat with the promise of pints
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Brewing giant AB InBev has launched a series of initiatives to prompt financial support to local pubs and bars facing uncertainty during this time. Efforts are currently under way in the UK, the Netherlands, Belgium, Brazil and Canada, amongst others. In each country, the company has launched promotional efforts allowing customer to purchase vouchers for their favourite bars, financially supporting them at a moment when many of them have closed due to government-mandated shutdowns.
Brand owner: AB
Brand: AB InBev
Markets: UK, Netherlands, Belgium, Brazil, Canada
Source: AB InBev