P&G Turkey puts 'Olympic moms' first as the athletes who never sleep
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P&G Turkey sponsors 30 athletes each year under the local initiative ‘Olympic Moms’, claiming that ‘every mom helping her children to do sports is an Olympic Mom’. As the athletes have to #stayhome, at least for this year, P&G made the best of the situation. Employing 'their' athletes as well as their family members (including moms, sisters, brothers and nephews), P&G created short videos showing how to do sports in the comfort of ones living room as a family, even without any equipment.