Tips for adapting sponsorship deals
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In this ‘Sponsorship and experiential marketing during COVID-19' webinar by WFA, Lumency CEO Ian Malcolm shared on how to navigate marketing procurement processes in the wake of the pandemic. Special focus was given to evaluating lost value from disrupted sponsorship deals and how to rework experiential marketing during the crisis. The full webinar can be watched here, in addition to the downloadable slide deck, a template spreadsheet for re-evaluating contracts and a transcript of the Q&A session.