Airbnb - Airbnb hosts virtual experiences

The online activities will provide way for hosts to continue to earn income during the pandemic. Airbnb will offer hosts free access to the video-conferencing platform Zoom and support services for curating, capturing and sharing their experience – be it meditation with Buddhist monks, virtual visits with the dogs of Chernobyl and family cooking in Morocco. Guests can also connect with athletes including Olympic medallists Alistair Brownlee and Lauren Gibbs.

Moreover, local partnerships with charitable organisations including Sage Foundation, National Council on Aging, Associazione Nazionale Alpini and Amigos de los Mayores helped Airbnb curate online experiences for isolated elderly people.

Brand: Airbnb

Market: Global

Source: Campaign