Tiger - Tiger Tiger, burning bright raising money, doing right

Singapore-based beer brand Tiger is leading a campaign to keep local food and beverage businesses, from coffee shops and food courts, to bars and restaurants, afloat during the pandemic. #SupportOurStreets asks consumers to make a $10 donation to the F&B community every week through the Tiger website. Every contribution translates to a coupon for two free Tiger beers once businesses reopen. In addition, Tiger themselves are donating $600,000 to the fund and plans to roll out a care package to the participating businesses.

Brand: Heineken

Market: Singapore

Source: The Drum