KFC - Fun twists on the Colonel's classics

KFC Malaysia have launched a social campaign, #KepciKitchen, to encourage customers to spice up their deliveries in creative ways. The company has published some of their own recipes but is also allowing customers to share their own ideas on the company’s Facebook and Instagram pages, resulting in a digital cookbook. Some recipe ideas include Nasi Goreng Kepci, The Kepci Sandwich, Mi Segera Kepci and Hot and Spicy Kepci Cili Pasta. The most innovative recipes will be rewarded with KFC delivery vouchers.

Brand: KFC

Market: Malaysia

Source: Marketing Interactive