SME scheme by Sky Media provides £2.5m of free advertising
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In May, Sky Media announced it will offer £1m free advertising via AdSmart, their addressable TV platform, to 100 SMEs across the UK. in June, the initiative more than doubled in size, to 250 SMEs and £2.5m. It was open to brands that were either new on TV or were returning after an absence of at least 12 months.
Some of the winning entries were compiled by Campaign Magazine in July.