Posts about Case studies

COVID Compendium for Global Marketers

1. 
   Case studies

   16 Mar 2020

   Ford - Payment relief

   Ford proud to give customers a helping hand

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2. 
   Case studies

   16 Mar 2020

   General Motors - Discounts for wellbeing

   GM keeps its customers safe through uncertain times

   Read more about "General Motors - Discounts for wellbeing"
3. 
   Case studies

   16 Mar 2020

   SDE, Greece

   Purpose manifest(o)

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4. 
   Case studies

   16 Mar 2020

   Shifting production to cheerful masks

   Masks designed to spread joy

   Read more about "Shifting production to cheerful masks"
5. 
   Case studies

   16 Mar 2020

   Chipotle - Virtual get-togethers over Mexican food

   Friends who Chipotle together, stay safe together

   Read more about "Chipotle - Virtual get-togethers over Mexican food"
6. 
   Case studies

   16 Mar 2020

   Iceland - Supermarkets and banks protect the vulnerable

   That's why NHS workers go to Iceland

   Read more about "Iceland - Supermarkets and banks protect the vulnerable"
7. 
   Case studies

   16 Mar 2020

   Jameson - Love thy bartender

   Pernod tosses a coin to Bartenders' Guild

   Read more about "Jameson - Love thy bartender"
8. 
   Case studies

   13 Mar 2020

   Diageo - Raising spirits (and Irish stout)

   Guinness combats holiday blues by proudly wearing green

   Read more about "Diageo - Raising spirits (and Irish stout)"
9. 
   Case studies

   12 Mar 2020

   KFC - KFC stops finger lickin'

   KFC pulls ad for contradicting public health advice

   Read more about "KFC - KFC stops finger lickin'"
10. 
    Case studies

    10 Mar 2020

    Nielsen - FMCG: Fast-Monitoring Consumer Guidance

    Nielsen keeps finger on the pulse of consumer behaviour

    Read more about "Nielsen - FMCG: Fast-Monitoring Consumer Guidance"
11. 
    Case studies

    9 Mar 2020

    Consumer Brands Association - Fighting price gouging

    Association fights to freeze opportunistic price hikes on scarce essentials

    Read more about "Consumer Brands Association - Fighting price gouging"
12. 
    Case studies

    9 Mar 2020

    Nike - Bringing the gym home

    Working (out) from home

    Read more about "Nike - Bringing the gym home"
13. 
    Case studies

    1 Mar 2020

    Ipsos - Coronavirus in China: Impact and Recovery

    A model to follow for the future?

    Read more about "Ipsos - Coronavirus in China: Impact and Recovery"
14. 
    Case studies

    27 Feb 2020

    LUSH - Free hand-washing for the public

    This idea is the (bath) bomb

    Read more about "LUSH - Free hand-washing for the public"
15. 
    Case studies

    25 Feb 2020

    Bain & Company - Tracking on a macro level

    Modelling the course of the crisis

    Read more about "Bain & Company - Tracking on a macro level"