Browser extension Semcon combats gender stereotypes in online search results
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RESULTS / The extension was downloaded 1,500 times and that 300 suggestions for new professions to be added had been submitted. In the first two weeks of the campaign, traffic to Semcon’s website increased 400%. The company also says that employee engagement reached an all-time high in the wake of the campaign.
INSIGHTS / Semcon’s browser takes inspiration from the quote, attributed to children’s rights campaigner Marian Wright Edelman, that ‘you can’t be what you can’t see’. If image searches don’t show a diverse range of people performing jobs, then the imbalance within these professions is unlikely to change.