As consumers spend more and more of their time online, digital marketing is now a major focus for many brand owners.
Digital Governance Exchange
WFA Contacts
Survey: Data ethics (2020)
Privacy compliance for cookies, pixels and other types of tracker (2019)
A guide to progressive gender portrayals in advertising
Recent DGX content
Recent DGX content
-
Digital policy
DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
-
Media governanceProgrammaticData collection & privacy
Privacy Spotlight: India
An in-depth overview of recent privacy developments in India impacting brand advertisers.
-
Digital policy
DGX meeting overview (September 2023, New York)
Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023
-
Media governanceProgrammaticData collection & privacy
Spotlight: An update on Google’s Privacy Sandbox
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
Digital policy
DGX Benchmark: Meta Pixel
A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…
-
Digital policy
DGX meeting overview (June 2023)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 June 2023