As consumers spend more and more of their time online, digital marketing is now a major focus for many brand owners.
Digital Governance Exchange
Contacts
WFA Contacts
Survey: Data ethics (2020)
Privacy compliance for cookies, pixels and other types of tracker (2019)
A guide to progressive gender portrayals in advertising
Recent DGX content
Recent DGX content
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Digital policyWebinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market
Read more about "Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market"In this webinar, we discuss the EU Digital Services Act and Digital Markets Act, two legislative proposals current being considered…
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Digital policyMarketing lawData collection & privacyDGX meeting overview (May 2021)
Read more about "DGX meeting overview (May 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.
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Digital policyMarketing lawData collection & privacy
DGX meeting overview (March 2021)
Read more about "DGX meeting overview (March 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.
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Digital policyData-driven marketingWFA report: The future of data-driven marketing
Read more about "WFA report: The future of data-driven marketing"A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing
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Digital policyFood marketingSelf-regulationMarketing to childrenMarketing lawIntroduction to WFA's policy groups
Read more about "Introduction to WFA's policy groups"Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups
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Digital policyDGX meeting with Google, 15 December 2020
Read more about "DGX meeting with Google, 15 December 2020"In this session, WFA members discussed GDPR compliance and data protection responsibilities with Google.
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