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Article Asia Spotlight: Leadership perspective in 2021

WFA - 29 January 2021

WFA CEO Stephan Loerke was joined by some of WFA’s senior industry leaders in Asia Pacific to discuss the most pressing issues facing our industry in 2021.

Asia Spotlight: Leadership perspective in 2021

Article Webinar: The case for greater diversity and inclusion in marketing

WFA - 15 May 2020

What can brands do to step up their diversity and inclusion efforts?

Article Webinar: Agency evaluations

WFA, Decideware - 3 October 2017

In this webinar, Richard Benyon, CEO of Decideware, will share results from the latest WFA survey on trends in managing and evaluating agency performance, looking at the common metrics, the ways they relate back to remuneration and how to foster fruitful and collaborative partnerships.

Article Karen Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee

WFA - 23 January 2023

Karen Riley-Grant, Global Chief Marketing Officer at Levi Strauss & Co, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of

Karen Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee

Article Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura

WFA - 6 December 2021

Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global marketers shortlisted for this year's WF

Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura

Article Webinar: A strategic global sourcing approach to influencer content production

WFA, APR - 21 June 2018

As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more saturated, brands are looking for strategic solutions to manage their efforts.

Webinar: A strategic global sourcing approach to influencer content production

Article Spotlight: The impact of the pandemic on the agency business

WFA - 10 December 2020

Structures, financial and predictions – what WFA members should watch out for.

Spotlight: The impact of the pandemic on the agency business

Article Webinar: How transcreation can give a local edge to global messages

WFA - 15 May 2020

How to optimise content production globally while remaining relevant and effective locally.

Webinar: How transcreation can give a local edge to global messages

Article Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"

WFA - 8 January 2024

Lisa McKnight, EVP, Chief Brand Officer at Mattel, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award.

Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"

Article Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC

WFA - 6 December 2021

Pratik Thakar, Head of Global Creative Strategy and Content at TCCC, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the

Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC