Search results

Article CMO: The impossible job?

WFA - 26 February 2024

Has CMO become an impossible job? Five industry leaders share their view.

Article Skills underpin the power of procurement

Laura Forcetti - 6 November 2024

Marketing procurement needs to get its skills future-fit to add maximum value to the business.

Skills underpin the power of procurement

Article An interview with David Wheldon, WFA's new President

WFA - 30 March 2015

WFA News

Article WFA response to Adalytics report on Google Search advertising

WFA - 29 November 2023

Please note that GARM was discontinued on August 8. See more here. 21 December 2023, an update on the article published below on 29 November 2023: since we sha

WFA response to Adalytics report on Google Search advertising

Article First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

WFA - 18 October 2021

Most common forms of discrimination globally were reported on the basis of age and family status Women and ethnic minorities in the marketing industry report p

Article Global marketing industry launches 2023 DEI Census

WFA - 15 March 2023

Global marketing industry launches 2023 DEI Census. Marketing professionals to share their workplace experiences by filling in anonymous, 15-minute survey.

Article Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion

WFA - 15 June 2023

Despite one in two saying things are improving, inclusion scores remain the same as in 2021.

Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion

Article Global CMO insights from Cannes

WFA - 26 July 2018

Produced with the help of The Economist Group

Type your search and press enter