WFA Policy Action Group (PAG) brings together policy, regulatory and governmental affairs leads from WFA corporate and national association members to address regulatory topics related to marketing communications.
Join the GroupThrough PAG, WFA coordinates advocacy efforts, develops common positions on regulatory and policy challenges affecting advertising and marketing, and engages with policymakers and global institutions to champion a proportionate and fair marketing ecosystem which balances the needs of brands and consumers.
For senior European public/government affairs professionals and national advertiser associations
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective and responsible way.
For senior European public/government affairs professionals and national advertiser associations
The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect on its impact.
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.
WFA's annual report with marketing, policy and event highlights from 2018.
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in Brussels.
This is a joint business statement, co-signed by WFA, on collective redress in view of European Parliament IMCO vote.
In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going forward.
