WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…
Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.
Webinar featuring Richard Kirstein, founding partner at Resilient Music LLP, sharing his experience on the evolution of the music…
Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…
