MEDIA FORUM Meeting Overview London February 2015

MEDIA FORUM Meeting Overview London February 2015

1 minute read

 Meeting headlines: 1. “It’s not the data you have, it’s the decisions you want to make” 2. Data-driven marketing: a step-by-step approach 3. Multiscreen marketing: “when agencies crack the revenue model, they’ll sell it to you” 4. Other items & actions

Article details

Event reports
26 February 2015

This content is exclusively available to WFA members. Not sure if your company is a member? Click here. Interested in membership? We'd love to discuss.

Article details

Event reports
26 February 2015