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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives. 

Dresscode: business casual.

This session will be hybrid.

The Annual General Meeting provides WFA members a review of the past year's activities, challenges and major achievements.

Dresscode: business casual.

WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations. 

Dresscode: business casual.

This session will be in person.

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WFA's Inclusive Marketing Community is a global platform of the world’s top marketers, gathered to drive greater inclusion in our work and our workplaces to accelerate the industry’s progress on diversity.

Dresscode: business casual.

This session will be in person.

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Join us and our hosts for an unforgettable evening.

Dresscode: business casual.

The WFA CMO Forum is an invitation-only event for global marketing leaders. 

The session will be held under the Chatham House rule.

Dresscode: business casual.

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The WFA Insight Forum is the only global leadership network dedicated to senior insights & analytics leaders, looking to elevate their function.

The session will be held under the Chatham House rule.

Dresscode: business casual.

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The WFA Media Forum provides peers the chance to discuss and tackle common media challenges and further our industry's agenda.

The session will be held under the Chatham House rule.

Dresscode: business casual.

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The WFA Policy Forum is meant for public affairs professionals.

The session will be held under the Chatham House rule.

Dresscode: business casual.

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The WFA Sourcing Forum is meant for marketing procurement leaders.

The session will be held under the Chatham House rule.

Dresscode: business casual.

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Forum participants will come together in the charming Vaudeville Theatre to connect and hear from industry star, and author of For the Culture, Marcus Collins. Marcus will explore the intersection of humanity and technology for global brand owners – effectively utilising technology as an extension of human behaviour. The session will be moderated by WFA President Raja Rajamannar (Chief Marketing and Communications Officer, Mastercard).

The session will be held under the Chatham House rule.

Dresscode: business casual.

This year we partner with our Belgian colleagues from UBA: WFA members who are attending Global Marketer Week get complimentary access to UBA Trends Day, the marketing conference hosted by UBA in partnership with WFA. Non-members can book a place via the UBA website.

Join us in the newly renovated Stock Exchange building in the heart of the city: Bourse, Bruxelles.

Dresscode: cocktail (tie optional).

The National Associations Council (NAC) is the global forum for heads and representatives of national advertiser associations in WFA membership. The NAC offers a unique opportunity to learn from each other, collaborate and share ideas, insights & success stories.

The session will be held under the Chatham House rule.

Dresscode: business casual.