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Digital policy
PAG Meeting Overview (November 2023)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.
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Digital policyAIData collection & privacy
Data Ethics Workshop: Generative AI
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
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Joint industry statement against banning green claims on products containing certain substances
WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims…
Latest news & press releases
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WFA’s Planet Pledge welcomes seven more multinationals
AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…
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Marketing procurement
Brands missing social opportunities of sponsorship
Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report…
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Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…
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Our upcoming events
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In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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Join our live Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.
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Open to all GARM members
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Search engine optimisation (SEO) is the process of improving the quality of unpaid website traffic, based on how successfully an organisation’s digital content satisfies specific search terms. Keyword research is a great indication of consumer motivations and market demand too.
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