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Latest knowledge

  1.    Benchmark: Recommended online training platforms (digital marketing skills)
    Marketing capabilities

    Benchmark: Recommended online training platforms (digital marketing skills)

    WFA member benchmark on recommended online training platforms that help develop digital marketing skills

    Read more about "Benchmark: Recommended online training platforms (digital marketing skills)"
  2.    EU proposal on the transparency and targeting of political advertising: what is it and why is it relevant for advertisers?
    Digital policyMarketing law

    EU proposal on the transparency and targeting of political advertising: what is it and why is it relevant for advertisers?

    WFA has developed a briefing on the EU porposal on the transparency and targeting of political advertising that outlines key…

    Read more about "EU proposal on the transparency and targeting of political advertising: what is it and why is it relevant for advertisers?"
  3.    DGX meeting overview (June 2022)
    Digital policy

    DGX meeting overview (June 2022)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 16 June 2022

    Read more about "DGX meeting overview (June 2022)"
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Latest news & press releases

  1.    GARM announces new guidelines on misinformation, standards on ad placements, and expansion to cover brand safety within the metaverse
    Brand safetyBrand safety

    GARM announces new guidelines on misinformation, standards on ad placements, and expansion to cover brand safety within the metaverse

    Ahead of Cannes Lions, new adjacency standards are unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay;…

    Read more about "GARM announces new guidelines on misinformation, standards on ad placements, and expansion to cover brand safety within the metaverse"
  2.    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
    Diversity & Inclusion

    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion

    Charter defines set of universal requirements for global organisations to improve their…

    Read more about "WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion"
  3.    WFA and GARM endorse strengthened EU Code of Practice on disinformation
    Digital policy

    WFA and GARM endorse strengthened EU Code of Practice on disinformation

    Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the…

    Read more about "WFA and GARM endorse strengthened EU Code of Practice on disinformation"
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Recent videos

Sir John Hegarty: The business of creativity

Raja Rajamannar, Mastercard: Metahuman

The Big Debate highlights: Marketing today and sustainability

Conny Braams, Unilever: The Internet of People

Upcoming events

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  1. External event: MAD//Fest 2022

    London United Kingdom

    05 Jul 2022

    WFA members have been offered complimentary tickets to attend MAD//Fest London from 5 – 7 July.

    More information Register for this meeting

  2. Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and alongside the emergence of platforms enabling shorter-term relationships for specialty projects.

    More information Register for this meeting

  3. China Forum

    07 Jul 2022

    For Global/Regional marketing leaders with a focus on China

    More information Register for this meeting

  4. Join us as we talk about repositioning apps for Businesses in APAC. 

    More information Register for this meeting

  5. Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2022 (and beyond to 2023).

    More information Register for this meeting

Career opportunities

  • ESG Marketing Leader - Central Europe

    Budapest, Budapest, Hungary (Hybrid)

    View vacancy

  • Marketing & Commercial Procurement Manager, North Cluster (Jamaica, USA and Canada)

    New York, NY

    View vacancy

  • SkyShowtime: Marketing Procurement Manager (6-month contract)

    Sarah Newnham UK London (Osterley)

    View vacancy

  • Member Services Executive

    Brussels, Belgium

    View vacancy

  • NPR Buyer - Logistics Lead Cluster North

    New York, NY

    View vacancy

  • NPR Buyer (Mtkg & CCM)

    New York, NY

    View vacancy

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

  • Save time and money
  • Cut down on trial and error
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  • See and act on the bigger picture
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