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  1.    WFA launches ultimate guide to value-based Marketing Procurement
    Marketing procurement

    WFA launches ultimate guide to value-based Marketing Procurement

    Global Sourcing Board identifies real-world strategies that drive shift from savings to value

    Read more about "WFA launches ultimate guide to value-based Marketing Procurement"
  2.    Nearly a third of advertisers pull back or consider pulling back from platforms
    Brand safetyBrand safety

    Nearly a third of advertisers pull back or consider pulling back from platforms

    A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies…

    Read more about "Nearly a third of advertisers pull back or consider pulling back from platforms"
  3.    What big question would you have asked at Cannes this year?

    What big question would you have asked at Cannes this year?

    Seven experts share their views on the biggest issues the marketing industry needs to reconcile today

    Read more about "What big question would you have asked at Cannes this year?"
  4.    It’s time for action
    Gender & diversity

    It’s time for action

    WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…

    Read more about "It’s time for action"
  5.    Why marketers must embrace ethical data use
    Digital policyData collection & privacy

    Why marketers must embrace ethical data use

    To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in…

    Read more about "Why marketers must embrace ethical data use"
  6.    CMO lockdown learnings: how marketing can boost your brand
    Brand reputation

    CMO lockdown learnings: how marketing can boost your brand

    A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the…

    Read more about "CMO lockdown learnings: how marketing can boost your brand"
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Upcoming events

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  1. Hear from Google’s privacy team about their approach to privacy and future changes to the platform

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  2. This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live commerce to grow their brands, as well as how to mitigate risks and deal with challenges.

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  3. Capability Forum

    22 Jul 2020

    For senior marketers that lead or are involved in the capability building of their marketing teams.

    More information Register for this meeting

  4. IFBA M2K - Monthly Call

    Remote Belgium

    04 Aug 2020

    International Food and Beverage Alliance

    More information Register for this meeting

Career opportunities

  • Global Media Manager (d/f/m)

    Düsseldorf, Germany

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  • Global Brand Innovation Manager (f/m/d)

    Munich, Germany

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  • SENIOR DIRECTOR DIGITAL COMMERCE - EM

    Dubai, UAE

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  • Global Marketing Head, Renal

    Basel, Switzerland

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  • Global Senior Manager Marketing & Lead Management (d/f/m)

    Düsseldorf, DE

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  • Senior Purchasing Manager - Brand Building Purchases

    Cincinnati, OH

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WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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