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Marketing to childrenRegulatory mapping of marketing to children and use of licensed characters & toys
Read more about "Regulatory mapping of marketing to children and use of licensed characters & toys"Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and…
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Food marketingMarketing to childrenMarketing lawFood Marketing to Kids - Heatmap
Read more about "Food Marketing to Kids - Heatmap"An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…
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Marketing procurementClient-agency performance evaluations: 2022 update
Read more about "Client-agency performance evaluations: 2022 update"Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…
Latest news & press releases
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First speakers revealed for WFA Global Marketer Week Istanbul 2023
Read more about "First speakers revealed for WFA Global Marketer Week Istanbul 2023"AB InBev, Bumble, Mastercard and VICE leaders to headline event
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Diversity & InclusionGlobal marketing industry rallies behind second Global DEI Census in March 2023
Read more about "Global marketing industry rallies behind second Global DEI Census in March 2023"The results will provide a check on progress in people’s perceptions of diversity,…
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WFA names Gary Lim as new Director for Asia-Pacific
Read more about "WFA names Gary Lim as new Director for Asia-Pacific"Gary Lim, former APAC Marketing Communications Director at Johnson & Johnson, has joined WFA as Director of Marketing Services…
Recent videos
Upcoming events
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
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Meeting for global/regional media directors or similar
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
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WFA is the only organisation representing and connecting global marketers
We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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