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CultureYou can't buy attention: What World Cup 2026 taught brands about culture
Read more about "You can't buy attention: What World Cup 2026 taught brands about culture"The tournament's most talked about campaigns didn't come from the biggest media budgets, but from brands that understood the fandom they were joining, says Misha Sher, Founder of One of Not Many.
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The expansionary moment: Why AI is the catalyst for agency evolution
Read more about "The expansionary moment: Why AI is the catalyst for agency evolution"Paul Limbrey, Google’s VP of global 3P ecosystem, explores new Google-commissioned research on agency excellence from Boston Consulting Group. He breaks down how agencies can use structural shifts and innovation in the AI era to reclaim their role as indispensable strategic partners. This article originally appeared on Think with Google.
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Advertising & policyBrand reputationMarketing policy can no longer be an afterthought
Read more about "Marketing policy can no longer be an afterthought"The world is becoming increasingly volatile and brands cannot afford to ignore the strategic power of proactive policy approaches, says Gabrielle Robitaille, Director of Policy at WFA.
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Seven reports that will make you a more effective marketer
Read more about "Seven reports that will make you a more effective marketer"WFA regularly conducts research and creates best practice guides with our strategic partners to help members supercharge better marketing. Here’s our selection of the highlights from the last couple of months.
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Candid CMOThe Candid CMO: Absa’s Sydney Nhlanhla Mbhele
Read more about "The Candid CMO: Absa’s Sydney Nhlanhla Mbhele"In this Candid CMO feature, WFA speaks with Sydney Nhlanhla Mbhele, Group Chief Marketing and Corporate Affairs Officer Absa Group about building meaningful brands across Africa and why lived experience matters more than data alone.
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Marketing effectivenessCMO Forum6 lessons on transforming for real effectiveness
Read more about "6 lessons on transforming for real effectiveness"Over recent WFA member meetings, marketing leaders from some of the world's biggest brand owners sat down to compare notes on a question every organisation is wrestling with right now: what does effective change actually look like, and how do you tell it apart from 'transformation theatre'? A few clear lessons emerged. Rob Dreblow, WFA's Global Head of Marketing Services, outlines six of them.
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Now in its fourth edition, the Cannes Lions Recap brings together key conversations and work from this year's Cannes Lions International Festival of Creativity, with a focus on their relevance for leaders operating in Asia.
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Join WFA and James Hurman, researcher and entrepreneur, for a spotlight on WFA members’ top priority – marketing effectiveness.
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Building on its success in the UK, the Festival of Marketing is coming to Asia.
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Spotlight: Co-Led Creativity - How To Build Sustainable Brand Growth Without Greenwashing
03 Sept 2026
Most accidental greenwashing happens because sustainability leaders are brought into the marketing process too late.
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Join us to gain exclusive insights into how lawyers and brands approach AI labelling in the EU.
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A leading conference for Europe's largest brands and retail media networks.
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In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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WFA Sourcing Forum brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.
