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Digital policyDiversity & InclusionMarketing lawPAG Meeting Overview (April 2021)
Read more about "PAG Meeting Overview (April 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.
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Digital policyMarketing lawThe EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?
Read more about "The EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?"WFA has developed a brief summary of the EU Digital Services Act and Digital Markets Act proposals which outlines why they are…
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Brand purposeBrand reputationMarketing operationsNew research suggests marketers lag corporate progress on the sustainability journey
Read more about "New research suggests marketers lag corporate progress on the sustainability journey"Marketers almost unanimously believe that the function can make a difference on this journey
Latest news & press releases
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WFA President’s Awards recognise exceptional industry initiatives around the world
Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"Industry Associations from France, Japan, Norway, Turkey, the UK and the USA recognised for outstanding marketing…
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Brand purposeBrand reputationWFA launches framework to help marketers lead on climate change challenge
Read more about "WFA launches framework to help marketers lead on climate change challenge"Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change
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WFA Global Marketer Week 2022 goes to Athens
Read more about "WFA Global Marketer Week 2022 goes to Athens"Hopes for a return to in-person event with the pandemic under control
Upcoming events
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Meeting for global/regional agency management leaders and specialists
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Open to anyone with a stake in marketing and children
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For Senior Media Leaders and Marketers responsible for marketing investment
Career opportunities
Global Marketing Lead
Amersfoort, Utrecht, Netherlands
Director, Global Brand Marketing
New York, NY
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
