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Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'
Read more about "Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'"Mastercard’s chief marketing officer and WFA’s president Raja Rajamannar catches up with The Drum on the biggest issues…
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Integrated marketingDigital transformation7 things to keep in mind when designing for integration
Read more about "7 things to keep in mind when designing for integration"There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace…
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Agency managementTrue partners
Read more about "True partners"Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great…
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WFA names shortlist for Global Marketer of the Year 2019
Voting starts on December 3 at
Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal
Read more about "Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal"Lubomira Rochet, Chief Digital Officer at L’Oréal, is one of the six global marketers shortlisted for this year’s…
Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab
Read more about "Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab"Cheryl Goh, Group VP of Marketing & Founding CMO at Grab, is one of the six global marketers shortlisted for this year’s…
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WFA’s ePrivacy task force brings together policy leads from within WFA membership to discuss, plan and develop advocacy and outreach on the EU ePrivacy Regulation. For more information, contact Catherine Armitage.
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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For senior European public/government affairs professionals and national advertiser associations
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Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
More about usWFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS
- Save time and money
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- Put yourself in a better negotiating position
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- See and act on the bigger picture
