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In the spotlight: Danish Association of Advertisers’ Holger Wilcks
Read more about "In the spotlight: Danish Association of Advertisers’ Holger Wilcks"Meet Holger Wilcks, CEO of Dansk Annoncørforening
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Call for submissions: WFA President’s Awards 2020
Read more about "Call for submissions: WFA President’s Awards 2020"The annual awards look to recognise association-led industry initiatives which have helped advance the marketer’s agenda at…
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France sets standard for measuring marketing effectiveness
Read more about "France sets standard for measuring marketing effectiveness"Union des marques launches platform for measuring marcomms effectiveness
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Self-regulationColombia’s bid for self-regulation given the thumbs-up
Read more about "Colombia’s bid for self-regulation given the thumbs-up"ANDA Colombia’s ‘Autocontrol’ Commission approved by industry and government
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Norway exposes buzzwords that should buzz off
Read more about "Norway exposes buzzwords that should buzz off"Norwegian marketers reveal the buzzwords that bombarded them in 2019
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Personalisation is U.S. marketing word of the year
Read more about "Personalisation is U.S. marketing word of the year"Prominent runner-up’s included ‘equality’, ‘inclusion’, ‘data’, and…
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.
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For senior European public/government affairs professionals and national advertiser associations
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Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS
- Save time and money
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- Put yourself in a better negotiating position
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- See and act on the bigger picture
