Home

Latest knowledge

  1.    Spotlight: Recession-proofing strategies for creative production
    Marketing procurement

    Spotlight: Recession-proofing strategies for creative production

    As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members…

    Read more about "Spotlight: Recession-proofing strategies for creative production"
  2.    People first measurement
    Audience measurementChannelsMedia transparency

    People first measurement

    The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…

    Read more about "People first measurement"
  3.    Putting wages on an equal footing
    Diversity & Inclusion

    Putting wages on an equal footing

    Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…

    Read more about "Putting wages on an equal footing"
All knowledge

Latest news & press releases

  1.    WFA and GARM meet Musk to discuss brand safety
    Brand safetyBrand safety

    WFA and GARM meet Musk to discuss brand safety

    On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…

    Read more about "WFA and GARM meet Musk to discuss brand safety"
  2.    WFA reveals shortlist for Global Marketer of the Year 2022

    WFA reveals shortlist for Global Marketer of the Year 2022

    Expert jury shortlists top global marketing leaders for WFA annual award scheme

    Voting is now open until 22 January 2023 and…

    Read more about "WFA reveals shortlist for Global Marketer of the Year 2022"
  3.    Agencies feel more comfortable being honest with clients, WFA research
    Agency evaluation & performanceAgency remuneration & contracts

    Agencies feel more comfortable being honest with clients, WFA research

    But too many soft KPIs and “the wrong KPIs” are a rising concern

    Read more about "Agencies feel more comfortable being honest with clients, WFA research"
All news & press releases

Recent videos

#WFASpotlight on inclusive marketing

The Inclusive Marketing Content Series Ep02: Mark Ritson

WFA MarketingMatters 2022 | Highlights

#BetterMarketingPod Ep21: Roel de Vries, City Football

Upcoming events

See all events
  1. WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice  

    More information Register for this meeting

  2. Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and agencies.

    More information Register for this meeting

  3. For senior marketers that lead or are involved in the capability building of their marketing teams

    More information Register for this meeting

  4. This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

    More information Register for this meeting

  5. Digital Governance Exchange (DGX) London

    London United Kingdom

    09 Mar 2023

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

Get analysis, insights & opinions from the world's top marketers

Sign up to our newsletter.

I subscribe

Career opportunities

  • Manager, Global Strategic Sourcing

    Remote

    View vacancy

  • Consumer Insights Manager, CDO Nutrition

    Parsippany, NJ (Hybrid)

    View vacancy

  • Head of Digital & Media (m/f/d)

    Leverkusen, North Rhine-Westphalia, German

    View vacancy

  • Director of User Research

    Amsterdam, North Holland, Netherlands - Hybrid

    View vacancy

  • Strategic Insights Senior Manager - UK & DACH

    London, UK

    View vacancy

  • People Insight & Analytics Leader

    48964 Suresnes, Île-de-France, France (On-site)

    View vacancy

WFA is the only organisation representing and connecting global marketers

We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.

More about us

Become a WFA Member

"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

  • Save time and money
  • Cut down on trial and error
  • Put yourself in a better negotiating position
  • Make better informed decisions
  • Manage risk and reputation
  • See and act on the bigger picture
More about membership