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Knowledge Spotlight: Sponsorship Operations 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammatic
Media inflation set to rise in 2025 and 2026, WFA Outlook report
9 out of 10 top global markets expected to see prices rise more than in 2024.
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Marketing procurement
WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)
Overview of the WFA Sourcing Forum meeting, held in Amsterdam as part of Forum Connect
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5 take-aways from Buenos Aires
Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and…
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The Ritbot tackles marketers’ deepest fears
Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…
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WFA launches new call for agency cost data
The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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