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Latest knowledge

  1.    WFA Green Claims in Marketing Map
    Marketing law

    WFA Green Claims in Marketing Map

    An overview of regulation of sustainability claims in key markets

    Read more about "WFA Green Claims in Marketing Map"
  2.    Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
    Marketing procurementOrganisation & structure

    Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach

    Shifting from a savings outlook to a value creation approach.

    Read more about "Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach"
  3.    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Diversity & InclusionBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
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Latest news & press releases

  1.    WFA launches guide to diversity and representation through the creative funnel
    Diversity & Inclusion

    WFA launches guide to diversity and representation through the creative funnel

    Comprehensive framework details potential issues at every stage of the creative process

    Read more about "WFA launches guide to diversity and representation through the creative funnel"
  2.    Can marketing help build back better?

    Can marketing help build back better?

    WFA hosts virtual event to address how marketing can be a positive force post COVID

    Read more about "Can marketing help build back better?"
  3.    WFA announces new speakers for Global Marketer Week 2021

    WFA announces new speakers for Global Marketer Week 2021

    Dole CMO, Diageo media lead, Anti-Defamation League top exec, and renowned environmental professor join event line-up

    Read more about "WFA announces new speakers for Global Marketer Week 2021"
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Upcoming events

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  1. WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.

    More information Register for this meeting

  2. The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.

    More information Register for this meeting

  3. Global Marketer Week

    20 Apr 2021

      The annual event for global marketers.

    More information Register for this meeting

  4. For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

Career opportunities

  • Product Manager, Global Marketing

    Alameda, CA, USA

    View vacancy

  • Global Media Manager

    Fuschl am See, Salzburg, Austria

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  • APAC Digital Marketing Manager

    Singapore, SG

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  • Manager, Global Product Marketing, GLAMGLOW

    Los Angeles Metropolitan Area, LA, USA

    View vacancy

  • Senior Manager, Brand Insights & Strategy

    New York City

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  • Senior Manager, Portfolio Insights & Strategy

    New York City

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WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

  • Save time and money
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  • Put yourself in a better negotiating position
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  • See and act on the bigger picture
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