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Latest knowledge
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Marketing lawWFA Green Claims in Marketing Map
Read more about "WFA Green Claims in Marketing Map"An overview of regulation of sustainability claims in key markets
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Marketing procurementOrganisation & structureSpotlight: Growth Metrics – shift from a savings outlook to a value creation approach
Read more about "Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach"Shifting from a savings outlook to a value creation approach.
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Diversity & InclusionBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureWFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
Latest news & press releases
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Diversity & InclusionWFA launches guide to diversity and representation through the creative funnel
Read more about "WFA launches guide to diversity and representation through the creative funnel"Comprehensive framework details potential issues at every stage of the creative process
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Can marketing help build back better?
Read more about "Can marketing help build back better?"WFA hosts virtual event to address how marketing can be a positive force post COVID
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WFA announces new speakers for Global Marketer Week 2021
Read more about "WFA announces new speakers for Global Marketer Week 2021"Dole CMO, Diageo media lead, Anti-Defamation League top exec, and renowned environmental professor join event line-up
Upcoming events
See all events
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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The annual event for global marketers.
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For senior European public/government affairs professionals and national advertiser associations
Career opportunities
Product Manager, Global Marketing
Alameda, CA, USA
Global Media Manager
Fuschl am See, Salzburg, Austria
APAC Digital Marketing Manager
Singapore, SG
Manager, Global Product Marketing, GLAMGLOW
Los Angeles Metropolitan Area, LA, USA
Senior Manager, Brand Insights & Strategy
New York City
Senior Manager, Portfolio Insights & Strategy
New York City
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
