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Marketing procurementBenchmark: Global Category Management – POS & displays
Read more about "Benchmark: Global Category Management – POS & displays"This WFA member benchmark examined the category management of POS & displays.
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Marketing procurementWhy I love marketing procurement
Read more about "Why I love marketing procurement"It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines…
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Media measurementNew Media OpportunitiesMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technologyWFA Benchmark – Web tracking in a cookieless world
Read more about "WFA Benchmark – Web tracking in a cookieless world"A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
Latest news & press releases
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CreativityMarketers failing to overcome key barriers to creativity, WFA research
Read more about "Marketers failing to overcome key barriers to creativity, WFA research"Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…
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Content marketingCreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectivenessWFA launches Global Marketer of the Year 2022
Read more about "WFA launches Global Marketer of the Year 2022"Partners with The Drum to celebrate global and regional marketers and the work…
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CreativityBrand purposeBrand reputationWFA introduces Global Marketer Hall of Fame
Read more about "WFA introduces Global Marketer Hall of Fame"The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…
Recent videos
Upcoming events
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Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts efficiency, quality, and results.
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WFA is a proud supporter of All That Matters and will partner with Branded to present Marketing Matters (September 28), leading and moderating a series of sessions during the day.
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WFA CMO Luncheon is part of Marketing Matters Asia 2022: a full-day conference organized in conjunction with the award-winning All That Matters: Asia’s premier entertainment industry festival.
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Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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A Q&A session with TikTok about their advertising & privacy policy
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Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.
Career opportunities
Global Demand Analytics Lead
Weybridge, England, United Kingdom (On-site)
Marketing Services Excellence Manager
Amsterdam
Global Strategy Manager, DCG CoE
Slough, Berkshire, United Kingdom
Global Marketing Manager
Sant Cugat del Vallès, Catalonia, Spain (Hybrid)
Global CMI Project Manager - Skin Care
Paris, Île-de-France, France
Marketing Services Assistant
New York, United States (Hybrid)
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
