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Latest knowledge

  1.    WFA Guide to EU Cookie Guidance
    Digital policyMarketing law

    WFA Guide to EU Cookie Guidance

    An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

    Read more about "WFA Guide to EU Cookie Guidance"
  2.    How collaboration between marketing and sustainability can be a force for good

    How collaboration between marketing and sustainability can be a force for good

    Collaboration across various functions is critical for success and sustainability is no different, says Preeti Srivastav, Group…

    Read more about "How collaboration between marketing and sustainability can be a force for good"
  3.    Benchmark: Sustainability & Marketing Consultants

    Benchmark: Sustainability & Marketing Consultants

    WFA member benchmark on recommended sustainability and marketing consultants.

    Read more about "Benchmark: Sustainability & Marketing Consultants"
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Latest news & press releases

  1.    WFA launches Global Marketer of the Year 2021
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA launches Global Marketer of the Year 2021

    Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…

    Read more about "WFA launches Global Marketer of the Year 2021"
  2.    Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
    Brand reputation

    Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge

    Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well…

    Read more about "Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge"
  3.    Capability gaps creating significant challenges for large advertisers, WFA research
    Media governance

    Capability gaps creating significant challenges for large advertisers, WFA research

    eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match…

    Read more about "Capability gaps creating significant challenges for large advertisers, WFA research"
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Upcoming events

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  1. A briefing session on China’s new Personal Information Protection Law

    More information Register for this meeting

  2. Con una agenda que cubrirá algunos de los mayores desafíos actuales de la industria, la reunión está dirigida a representantes de marcas parte de la red WFA LATAM. El evento ofrecerá a los participantes la oportunidad de acceder y contribuir a mejores prácticas en un formato Chatham House.

    More information Register for this meeting

  3. Media Forum

    29 Sep 2021

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  4. For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

Career opportunities

  • Community Marketing Senior Manager

    Austin, Texas Metropolitan Area Remote

    View vacancy

  • Global Senior Marketing Manager

    UK - London - Brentford, USA - Maryland - Rockville, Belgium-Wavre

    View vacancy

  • Junior Manager, Marketing Sourcing

    Brussels or London

    View vacancy

  • Marketing Manager, Estee Lauder Brand

    Toronto, ON

    View vacancy

  • Assistant Trade Marketing Manager

    Portland, OR

    View vacancy

  • Marketing Manager Grocery Delivery

    Amsterdam, North Holland, Netherlands

    View vacancy

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

  • Save time and money
  • Cut down on trial and error
  • Put yourself in a better negotiating position
  • Make better informed decisions
  • Manage risk and reputation
  • See and act on the bigger picture
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