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Marketing technologyMarketing technology
Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI
Learn how GenAI is being rolled out in marketing across the globe.
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Digital policySelf-regulationMarketing law
PAG Meeting Overview (September 2023)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.
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Consumer insightData & analytics
Spotlight: Spark more insights-driven decisions with generative AI
Generative AI can’t make big decisions for you, but it can help you make better decisions.
Latest news & press releases
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Brand safetyDigital policyBrand safetyMarketing technologyMarketing technology
GenAI figures in most brands’ marketing plans, says new WFA research
A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…
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WFA names jury for Global Marketer of the Year 2023
We are proud to present the marketing leaders and industry experts who will act as this year's jury at the WFA Global Marketer of…
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WFA welcomes 12 new corporate members
Since December 2022, WFA has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.…
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Our upcoming events
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Are we seeing genuine innovation or just greater efficiency?
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This meeting is open to WFA national association members
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The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
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For senior marketers that lead or are involved in the capability building of their marketing teams
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Advertising Week New York is back for its 19th edition this October 16-19, this time at THE PENN DISTRICT, bringing together the brightest minds in marketing, advertising, media and tech.
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.