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  1.    Spotlight: Marketing in the Metaverse
    Gaming

    Spotlight: Marketing in the Metaverse

    As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…

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  2.    Spotlight: Sustainable storytelling - what are you scared of?
    Brand purposeBrand reputation

    Spotlight: Sustainable storytelling - what are you scared of?

    There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…

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  3.    Benchmark: Share of Voice vs Share of Market
    Marketing operations

    Benchmark: Share of Voice vs Share of Market

    WFA member benchmark on Share of Voice vs Share of Market

    Read more about "Benchmark: Share of Voice vs Share of Market"
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Latest news & press releases

  1.    Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

    Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

    Will work as co-chair alongside P&G’s Gerry D’Angelo to push further improvements in media practice and the digital…

    Read more about "Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board"
  2.    Mondelēz and Sanofi join Planet Pledge
    Brand purposeBrand reputationMarketing operations

    Mondelēz and Sanofi join Planet Pledge

    Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…

    Read more about "Mondelēz and Sanofi join Planet Pledge"
  3.    WFA publishes final DEI Census results
    Diversity & Inclusion

    WFA publishes final DEI Census results

    Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…

    Read more about "WFA publishes final DEI Census results"
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Upcoming events

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  1. Join us on 24 January (10am New York | 3pm London) for a webinar about diversity and representation in media.

    More information Register for this meeting

  2. DSA/DMA Task Force

    25 Jan 2022

    WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU Digital Services Act and Digital Markets Act.

    More information Register for this meeting

  3. Join System1’s Chief Innovation Officer, Orlando Wood, as he shares insights from his latest book, Look out, published by the IPA.

    More information Register for this meeting

  4. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

    More information Register for this meeting

Career opportunities

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    UK - London - Brentford

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    Austin, TX

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    Berlin, Germany

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    Singapore, Singapore (On-site)

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    Phnom Penh, Phnom Penh, Cambodia (On-site)

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  • Senior Global Digital Marketing Manager

    Wavre, Walloon Region, Belgium (On-site)

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WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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