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Latest knowledge

  1.    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

    Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
  2.    WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
    Digital policy

    WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.

    WFA has developed a briefing document with an overview of the decisions and insights into next steps and what advertisers could do…

    Read more about "WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR."
  3.    Food Marketing to Kids - Heatmap
    Food marketingMarketing to childrenMarketing law

    Food Marketing to Kids - Heatmap

    An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…

    Read more about "Food Marketing to Kids - Heatmap"
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Latest news & press releases

  1.    Twitter announces its acceleration agenda with GARM to answer brand safety needs
    Brand safetyMedia governanceBrand safety

    Twitter announces its acceleration agenda with GARM to answer brand safety needs

    The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns

    Read more about "Twitter announces its acceleration agenda with GARM to answer brand safety needs"
  2.    Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
    Agency evaluation & performanceAgency remuneration & contracts

    Advertisers believe they are still getting great value from their agencies post pandemic, WFA research

    Clients acknowledge the need to pay more for diversity and sustainability commitments, as…

    Read more about "Advertisers believe they are still getting great value from their agencies post pandemic, WFA research"
  3.    WFA welcomes 13 new members

    WFA welcomes 13 new members

    WFA has added 11 new corporate members since July, bringing its total membership to 148 companies. It also welcomed into its…

    Read more about "WFA welcomes 13 new members"
All news & press releases

Check our recent podcasts, webinars and conferences

WFA #ForumConnect 2022 | Highlights

WFA #BetterMarketingPod with David Wheldon | Episode #22: Tom Standage, The Economist

WFA #BetterMarketingPod with David Wheldon | Episode #21: Roel de Vries, City Football Group

WFA #MarketingMatters 2022 | Highlights

#RMP - Reducing Minors' Exposure to Alcohol Marketing

Upcoming events

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  1. Insight Forum

    08 Feb 2023

    For global/regional market research and consumer insight specialists

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  2. Privacy Spotlight: US

    14 Feb 2023

    If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.

    More information Register for this meeting

  3. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

    More information Register for this meeting

  4. Inspiration for the media and marketing agenda in 2023.

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  5. Sourcing Forum

    22 Feb 2023

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  6. Open to all GARM members

    More information Register for this meeting

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Career opportunities

  • Area Expert Brand Manager

    Warsaw, Mazowieckie, Poland (On-site)

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  • Global Media and Advertising Procurement Manager

    Amsterdam, North Holland, Netherlands (On-Site)

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  • Vice President, Privacy Engineer

    R-184152 Purchase, New York

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  • Digital Manager, CDI H/F

    Digital Manager, CDI H/F (Hybrid)

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  • Customer Marketing Manager

    London, England, United Kingdom (Hybrid)

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  • Global Marketing Manager

    Rockville, MD, USA (On-site)

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We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.

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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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