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  1.    Spotlight: WFA in 2021
    Marketing procurementData collection & privacy

    Spotlight: WFA in 2021

    A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.

    Read more about "Spotlight: WFA in 2021"
  2.    WFA Global Influencer Marketing Map
    Marketing lawInfluencers

    WFA Global Influencer Marketing Map

    An overview of influencer marketing regulations in key markets. Last updated January 2021.

    Read more about "WFA Global Influencer Marketing Map"
  3.    DGX meeting with Google, 15 December 2020
    Digital policy

    DGX meeting with Google, 15 December 2020

    In this session, WFA members discussed GDPR compliance and data protection responsibilities with Google.

    Read more about "DGX meeting with Google, 15 December 2020"
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Latest news & press releases

  1.    WFA names shortlist for Global Marketer of the Year 2020

    WFA names shortlist for Global Marketer of the Year 2020

    Voting starts on December 3 at www.globalmarketeroftheyear.com. Winner to be announced in January 2021 in partnership…

    Read more about "WFA names shortlist for Global Marketer of the Year 2020"
  2.    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
    Marketing capabilities

    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs

    Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets…

    Read more about "WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs"
  3.    Contagious becomes WFA’s global strategic partner for Creativity
    Creativity

    Contagious becomes WFA’s global strategic partner for Creativity

    Strategic partners help WFA improve on the value delivered to members against a number of priority areas

    Read more about "Contagious becomes WFA’s global strategic partner for Creativity"
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Upcoming events

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  1. A Q&A session with the European Commission Directorate General Justice and Consumers

    More information Register for this meeting

  2. Guest speaker Christoph Dölitzsch from Latana will share insight on how people’s views of sustainability differ around the world.

    More information Register for this meeting

  3. The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media. 

    More information Register for this meeting

  4. For Global/Regional Senior Markerters

    More information Register for this meeting

Career opportunities

  • Media & Ad Ops Manager

    Atlanta, USA

    View vacancy

  • Media Performance and Ad Ops Team Lead

    Atlanta, USA

    View vacancy

  • Media Platforms & Ad-Tech Manager

    Atlanta, USA

    View vacancy

  • Global Media Platforms & Ad Tech Team Lead

    Atlanta, USA

    View vacancy

  • Manager, Audience & Addressable Media Solutions

    Atlanta, USA

    View vacancy

  • Media Monitoring & Performance Analyst

    Atlanta, USA

    View vacancy

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

  • Save time and money
  • Cut down on trial and error
  • Put yourself in a better negotiating position
  • Make better informed decisions
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  • See and act on the bigger picture
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