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Latest knowledge

  1.    WFA Guide to EU Cookie Guidance
    Digital policyMarketing law

    WFA Guide to EU Cookie Guidance

    An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

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  2.    Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market
    Digital policy

    Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market

    In this webinar, we discuss the EU Digital Services Act and Digital Markets Act, two legislative proposals current being considered…

    Read more about "Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market"
  3.    Innovation at Cannes
    Creativity

    Innovation at Cannes

    Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…

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Latest news & press releases

  1.    WFA welcomes four new team members

    WFA welcomes four new team members

    Camilla Hayes, Jef De Wit, Fraser Bridges and Esther Raado will work alongside WFA’s leadership to promote the…

    Read more about "WFA welcomes four new team members"
  2.    The Drum and WFA recognise 50 rising stars in brand marketing

    The Drum and WFA recognise 50 rising stars in brand marketing

    Future 50 list recognises the world’s best new marketing talent under the age of 30 or have only worked in brand marketing for…

    Read more about "The Drum and WFA recognise 50 rising stars in brand marketing"
  3.    WFA creates three new groups to address key marketer priorities
    Agency managementAgency rostersMarketing capabilities

    WFA creates three new groups to address key marketer priorities

    New Forums will allow for peer-to-peer learning around key areas of concern

    Read more about "WFA creates three new groups to address key marketer priorities"
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Upcoming events

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  1. Open to all GARM members

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  2. The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.

    More information Register for this meeting

  3. The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.

    More information Register for this meeting

  4. The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.

    More information Register for this meeting

Career opportunities

  • Policy Manager and Junior Policy Manager

    Brussels, Belgium

    View vacancy

  • Global Brand Director Diversity & Inclusion

    London, UK

    View vacancy

  • Global Product Marketing Manager

    Austin, TX - Remote

    View vacancy

  • Senior Global Procurement Manager - Marketing Services

    Greater Milan Metropolitan Area, Italy

    View vacancy

  • Director of Media Investments and Partnerships

    Englewood Cliffs, NJ

    View vacancy

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

  • Save time and money
  • Cut down on trial and error
  • Put yourself in a better negotiating position
  • Make better informed decisions
  • Manage risk and reputation
  • See and act on the bigger picture
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