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Benchmark: MENA split between ATL and BTL media budget
Read more about "Benchmark: MENA split between ATL and BTL media budget"WFA member benchmark on MENA split between ATL and BTL media budget
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Audience measurementMarketing effectivenessFireside chat: Paying Attention to the Long and Short
Read more about "Fireside chat: Paying Attention to the Long and Short"In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
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Planet Pledge Spotlight: COP26
Read more about "Planet Pledge Spotlight: COP26"In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when…
Latest news & press releases
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Diversity & InclusionFirst-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets
Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets"APAC countries surveyed broadly follow global trends with age and family status reported as…
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WFA names super seven as shortlist for Global Marketer of the Year 2021
Read more about "WFA names super seven as shortlist for Global Marketer of the Year 2021"The voting to choose the new Global Marketer of the Year is open until December 31. The winner will be announced in January 2022 in…
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EY, Mars and Nomad Foods join WFA’s Planet Pledge
Read more about "EY, Mars and Nomad Foods join WFA’s Planet Pledge"National advertiser associations in Belgium and New Zealand add to the number of countries promoting the scheme to local brands
Upcoming events
See all events
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This meeting is open to WFA national association members
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For global/regional Chief Marketing Officers
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Join WFA & guest speaker from Danone and TKM Consultants as we share and discuss findings from our recent joint study on Global Production, specifically deep diving into the models that clients are considering or have actively deployed to effectively manage their content production investments.
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Meeting for global/regional agency management leaders and specialists
Career opportunities
Sustainable Sourcing Manager
UK , Switzerland or Netherlands (you will need to demonstrate right to work for the location you apply for)
Digital and Social Excellence Advisor
Beijing, China
DTC Manager
Brussels, Brussels Region, Belgium On-site
Associate Manager, Global Consumer Insights
Rhode Island, United States (Hybrid)
Real Time Visibility & Analytics Director
Port Sunlight, England, United Kingdom
Global Insights Manager, Breakthrough Innovation
Shanghai, Shanghai, China (On-site)
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
