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Latest knowledge
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Marketing law
WFA Green Claims in Marketing Map
An overview of regulation of sustainability claims in key markets
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Marketing procurementOrganisation & structure
Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
Shifting from a savings outlook to a value creation approach.
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Diversity & InclusionBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
Latest news & press releases
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Diversity & Inclusion
WFA launches guide to diversity and representation through the creative funnel
Comprehensive framework details potential issues at every stage of the creative process
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Can marketing help build back better?
WFA hosts virtual event to address how marketing can be a positive force post COVID
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WFA announces new speakers for Global Marketer Week 2021
Dole CMO, Diageo media lead, Anti-Defamation League top exec, and renowned environmental professor join event line-up
Upcoming events
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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The annual event for global marketers.
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For senior European public/government affairs professionals and national advertiser associations
Career opportunities
Product Manager, Global Marketing
Alameda, CA, USA
Global Media Manager
Fuschl am See, Salzburg, Austria
APAC Digital Marketing Manager
Singapore, SG
Manager, Global Product Marketing, GLAMGLOW
Los Angeles Metropolitan Area, LA, USA
Senior Manager, Brand Insights & Strategy
New York City
Senior Manager, Portfolio Insights & Strategy
New York City
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture