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Agency managementAgency rostersBrand purposeBrand reputationMarketing capabilitiesWant to produce great work? Stop treating your advertising agencies like dirt
Read more about "Want to produce great work? Stop treating your advertising agencies like dirt"The client-agency reationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
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Digital transformationMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
Read more about "WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter"WFA podcast host, David Wheldon, speaks speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC,…
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Brand safetyBrand safetyNavigating digital media safety and suitability in the time of war
Read more about "Navigating digital media safety and suitability in the time of war"The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…
Latest news & press releases
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Media governanceMedia transparencyProgrammaticWFA launches global guide to media contracts excellence
Read more about "WFA launches global guide to media contracts excellence"The guide looks at ten areas of best practice around the world
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Marketing procurementWFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
Read more about "WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum"Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…
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WFA returns to face-to-face events with Global Marketer Week in Athens
Read more about "WFA returns to face-to-face events with Global Marketer Week in Athens"Speakers include marketing leaders from Dole Sunshine Company, Mastercard, Procter & Gamble and Unilever as well as Sir John…
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Upcoming events
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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Boasting over a 1200 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive fair value for money.
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For senior marketers that lead or are involved in the capability building of their marketing teams
Career opportunities
Category Manager, Global Procurement – Supply Chain (f/m/d)
Germany, Berlin
Senior Manager, Procurement Solutions & Operations (f/m/d)
Berlin, Germany
Federal Marketing Project Manager
Job Id: R170159Job Function: Marketing Austin, TX, USA
Global Tax Communications and Engagement Leader
London or United States
Global EY - SAP Alliance Marketing Manager - 12 months Fixed Term Contract
London
Financial Assistant
Brussels Metropolitan Area, Belgium (Hybrid)
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
