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Latest knowledge

  1.    How to be more creative in 2023?
    Creativity

    How to be more creative in 2023?

    Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.

    Read more about "How to be more creative in 2023?"
  2.    It’s the economy…

    It’s the economy…

    Marketers are grappling with difficult questions as much of the world faces an economic slowdown. Do they cut back on their…

    Read more about "It’s the economy…"
  3.    Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA benchmark on In-housing Digital Media, from an agency point of view

    Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"
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Latest news & press releases

  1.    Twitter announces its acceleration agenda with GARM to answer brand safety needs
    Brand safetyMedia governanceBrand safety

    Twitter announces its acceleration agenda with GARM to answer brand safety needs

    The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns

    Read more about "Twitter announces its acceleration agenda with GARM to answer brand safety needs"
  2.    Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
    Agency evaluation & performanceAgency remuneration & contracts

    Advertisers believe they are still getting great value from their agencies post pandemic, WFA research

    Clients acknowledge the need to pay more for diversity and sustainability commitments, as…

    Read more about "Advertisers believe they are still getting great value from their agencies post pandemic, WFA research"
  3.    WFA welcomes 13 new members

    WFA welcomes 13 new members

    WFA has added 11 new corporate members since July, bringing its total membership to 148 companies. It also welcomed into its…

    Read more about "WFA welcomes 13 new members"
All news & press releases

Recent videos

#WFASpotlight on inclusive marketing

The Inclusive Marketing Content Series Ep02: Mark Ritson

WFA MarketingMatters 2022 | Highlights

#BetterMarketingPod Ep21: Roel de Vries, City Football

Upcoming events

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  1. Media Forum APAC

    01 Feb 2023

    For Senior Media Leaders and Marketers responsible for marketing investment

    More information Register for this meeting

  2. Insight Forum

    08 Feb 2023

    For global/regional market research and consumer insight specialists

    More information Register for this meeting

  3. Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and beyond).

    More information Register for this meeting

  4. Inspiration for the media and marketing agenda in 2023.

    More information Register for this meeting

  5. Sourcing Forum

    22 Feb 2023

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

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