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Trends & forecastsCultureSix tensions reshaping consumer culture right now
Read more about "Six tensions reshaping consumer culture right now"How people relate to media, ambition, technology and each other is changing. Katrina Dodd, Trends Editor at Contagious, shares on the tenshions that are reshaping consumer behaviour in 2026.
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Media & analyticsMarketing effectivenessGo big on media spend or go home, marketers told
Read more about "Go big on media spend or go home, marketers told"Marketing effectiveness guru Les Binet outlines the importance of advertising investment to drive growth at WFA's Media Forum in Stockholm, part of Global Marketer Week 2026.
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Marketing strategyMarketing strategyReflections from 50 conversations with the world’s top marketing minds
Read more about "Reflections from 50 conversations with the world’s top marketing minds"Recording from Stockholm during WFA Global Marketer Week, in this episode David Wheldon reflects on what he has learned from CMOs and other top marketing thinkers over the first 50 episodes of the Better Marketing Podcast.
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Cannes LionsGlobal marketers share what's on their Cannes to-do list
Read more about "Global marketers share what's on their Cannes to-do list"Leaders from Arla Foods, Axa, Carlsberg, LEGO Group, L'Oréal, Mars, P&G, Reckitt, The Magnum Ice Cream Company on what they are looking to see on the agenda at Cannes
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AIHow should marketers respond to AI?
Read more about "How should marketers respond to AI?"What is the best way to incorporate AI into a marketing organisation? Leading marketers from Arla Foods, Carlsberg, LEGO, L'Oreal, Mars, Opella, Pernod Ricard, P&G, Reckitt, The Magnum Ice Cream Company share their views.
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Trends & forecastsHow can marketing drive business growth?
Read more about "How can marketing drive business growth?"Senior marketer leaders from Asahi, Driscolls, LEGO Group, L’Oréal, Opella, Pernod Ricard, P&G, Reckitt share their one thing that will help the marketing function drive growth
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Brand purposeWhat brand purpose really does
Read more about "What brand purpose really does"At this year’s Campaign360 in Singapore, WFA’s Asia Advisory Board unpacked one of marketing’s most over-romanticised constructs: brand purpose. Chrystal Yeong, Senior Manager, Global Marketing Services at WFA, reports.
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Marketing strategyMarketing strategyMarketing transformation a permanent state for multinationals, according to new WFA research
Read more about "Marketing transformation a permanent state for multinationals, according to new WFA research"Nearly all large companies are in transformation mode and four out of five now treat it as permanent state of affairs
Key determinant of success is the CMO’s willingness to balance their skillset and approach
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Trends & forecastsGoogle's VP Global Ads Dan Taylor: “AI is more of a leadership than a technology challenge"
Read more about "Google's VP Global Ads Dan Taylor: “AI is more of a leadership than a technology challenge""In this episode David Wheldon talks with Dan Taylor, VP Global Ads at Google, about how to drive real business value and have clearer conversations with the CFO.
Our upcoming events
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Join WFA and Ogilvy Consulting as they talk through their collaboration – ‘Global Brand Transformation’.
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WFA Sourcing Forum brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.
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For global/regional Chief Marketing Officers
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While many are celebrating creativity in Cannes, members of WFA’s Asia Advisory Board are supporting the movement from Singapore, organising an evening event for those who couldn’t make it to the French Riviera.
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Aprende a sacar el máximo partido a tu membresía de la WFA en esta sesión.
