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Episodes
Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review #bettermarketingpod
Rory Sutherland on fat-tailed marketing + why creativity outperforms efficiency #bettermarketingpod
On story, strategy and stealing attention | WFA #BetterMarketingPod with Seth Godin
On bridging consumer & business | WFA #BetterMarketingPod with Marcel Marcondes, AB InBev
Magnum Ice Cream's CMO on Unilever spin-off, Minecraft ice cream and achieving cultural relevance
Latest industry insights
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Forum ConnectCMO ForumWFA Forum Connect heads to Mumbai
Read more about "WFA Forum Connect heads to Mumbai"On 3 February, WFA’s world-class, cross-function knowledge exchange is heading to India in association with the Indian Society of Advertisers (ISA), with a brief to bring new ideas and inspiration to marketers.
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HaloNext steps for Halo and cross-media measurement in 2026
Read more about "Next steps for Halo and cross-media measurement in 2026"It’s time to review the successes of 2025 and look forward to more progress on cross-media measurement in 2026, says Matt Green, Director, Global Media and Measurement at the WFA.
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Data governanceWhy data integrity matters for media effectiveness
Read more about "Why data integrity matters for media effectiveness"WFA's new White Paper The Data Integrity Advantage shows why stronger upstream data practices are central to media quality.
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Trends & forecasts4 changes taking place in sponsorships and partnerships
Read more about "4 changes taking place in sponsorships and partnerships"Sponsorship is evolving beyond presence to partnerships that shape culture and deliver measurable brand and business performance according to a WFA Global Study with Lumency.
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Forum ConnectHow WFA Forums have brought clarity to a turbulent 2025
Read more about "How WFA Forums have brought clarity to a turbulent 2025"The game has changed for global brand owners, these are the new priorities and actions they are taking.
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AIHow to supercharge your AI adoption
Read more about "How to supercharge your AI adoption"While many marketers are testing AI, shifting the conversation to mainstream operations is proving more difficult. Gabrielle Robitaille, Director of Policy at WFA, outlines how brands can overcome the barriers to adoption.
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Influencer marketingInfluencer marketing: how is it being strategically procured?
Read more about "Influencer marketing: how is it being strategically procured?"Average spend on influencer marketing has been steady but is set to increase to take up a larger share of marketing and media budgets.
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Marketing effectivenessIs it all about AI? What's really shaping the CMO Agenda? - 2025 in review
Read more about "Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review"In this episode we review a year of conversations with Unicef's Frederique Covington Corbett, culture guru Marcus Collins, Cathay Pacific's Ed Bell, Meta's Nicola Mendelsohn, Marcel Marcondes from AB InBev and Global Marketer of the Year, marketing expert Seth Godin, Leyal Eskin Yilmaz from the Magnum Ice Cream Company, and Ogilvy's Rory Sutherland.
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Trends & forecastsCommunity matters in unpredictable times. WFA CEO's year in review.
Read more about "Community matters in unpredictable times. WFA CEO's year in review."The ability to share experiences and talk to peers to work out what’s best for our individual brands sits at the heart of the WFA. This year has proven how valuable that sense of community is, says WFA CEO Stephan Loerke.
Our upcoming events
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Learn how to make the most of your WFA membership in one quick session.
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Join members of WFA’s Asia Advisory Board to welcome the new year on 21st January.
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Tom and Matt want to welcome you into 2026!
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WFA Retail Media Taskforce will meet on January 22 to continue conversations from 2026.
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Attendance is only open for companies that are Members of the Food & Beverages Marketing Group (FMG).
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WFA is proud to partner once more with Campaign Asia for Connect Indonesia, taking place January 28 in Jakarta.
