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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingValue at the time of the virus
Read more about "Value at the time of the virus"Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…
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In the spotlight: SWA-ASA Switzerland’s Roland Ehrler
Read more about "In the spotlight: SWA-ASA Switzerland’s Roland Ehrler"Meet Roland Ehrler, Managing Director of the Association of Swiss Advertisers
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Swedish marketing insights? There’s an app for that
Read more about "Swedish marketing insights? There’s an app for that"Swedish Advertisers release an app to provide members with instant access to industry insights, inspiration and knowledge
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Marketing effectiveness“Advertising needs an MOT”, says ISBA
Read more about "“Advertising needs an MOT”, says ISBA"UK marketers discuss challenges ahead and the need for joint initiatives
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In conversation with WFA's Global Marketer of the Year 2019
Read more about "In conversation with WFA's Global Marketer of the Year 2019"WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global…
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L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year
Read more about "L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year"Award celebrates marketers who have been truly making a difference in 2019. More at…
Upcoming events
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WFA’s National Associations Council (NAC) is the forum for the heads of national advertiser associations in WFA membership and offers a great opportunity for national industry associations to share ideas, insights and success stories.
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Looking at process and tools for better sponsorship investment management.
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The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
