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Latest knowledge
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Benchmark: UX agencies and partners
Read more about "Benchmark: UX agencies and partners"This WFA member benchmark lists recommendations of user experience research agency partners.
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Diversity & InclusionSpotlight: Consumer insights through a diversity and inclusion lens
Read more about "Spotlight: Consumer insights through a diversity and inclusion lens"Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
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ProductionMarketing operationsSpotlight: Go faster with less
Read more about "Spotlight: Go faster with less"Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
Latest news & press releases
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Digital policyData ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
Read more about "Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows"The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and…
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CreativityMarketers failing to overcome key barriers to creativity, WFA research
Read more about "Marketers failing to overcome key barriers to creativity, WFA research"Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…
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CreativityBrand purposeBrand reputationWFA introduces Global Marketer Hall of Fame
Read more about "WFA introduces Global Marketer Hall of Fame"The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…
Recent videos
Upcoming events
See all events
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Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's why brands need to understand what makes consumers happy and how they can adhere to and implement the values and initiatives that spark this sentiment.
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Por primera vez desde 2019, la red LATAM de WFA se reunirá en una conferencia regional presencial los días 12 y 13 de octubre en Santiago de Chile.
Con una agenda que cubrirá algunos de los mayores desafíos actuales de la industria, el evento está abierto a miembros corporativos de la WFA y representantes de asociaciones nacionales de anunciantes de la red LATAM de la WFA.
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Meeting for global/regional media directors or similar
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The next meeting will be taking place in New York City on the 18th October, from 9:00am to 12:00 noon EST (15:00 to 18:00 CEST).
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In 2020, Google announced that they would be phasing out third-party cookies in Chrome and that they would no longer support any future attempts to track individuals as they browse across the web, signalling major implications for the global advertising industry.
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Global Senior Media Procurement Manager
Amsterdam, The Netherlands
Global Insights & Analytic Innovation Director
Weybridge, England, United Kingdom (Remote)
Insights & Market Research Manager
Manhattan, NY (Hybrid)
CRM Acceleration Lead
Rotterdam, South Holland, Netherlands
Senior Government Affairs Manager, Europe
Brussels, Brussels Region, Belgium (Hybrid)
Senior Manager DDCX
Wavre, Walloon Region, Belgium
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
