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Latest knowledge
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Marketing procurementSpotlight: Recession-proofing strategies for creative production
Read more about "Spotlight: Recession-proofing strategies for creative production"As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members…
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Audience measurementChannelsMedia transparencyPeople first measurement
Read more about "People first measurement"The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…
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Diversity & InclusionPutting wages on an equal footing
Read more about "Putting wages on an equal footing"Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…
Latest news & press releases
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Brand safetyBrand safetyWFA and GARM meet Musk to discuss brand safety
Read more about "WFA and GARM meet Musk to discuss brand safety"On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…
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WFA reveals shortlist for Global Marketer of the Year 2022
Read more about "WFA reveals shortlist for Global Marketer of the Year 2022"Expert jury shortlists top global marketing leaders for WFA annual award scheme
Voting is now open until 22 January 2023 and…
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Agency evaluation & performanceAgency remuneration & contractsAgencies feel more comfortable being honest with clients, WFA research
Read more about "Agencies feel more comfortable being honest with clients, WFA research"But too many soft KPIs and “the wrong KPIs” are a rising concern
Recent videos
Upcoming events
See all events
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WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice
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Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and agencies.
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For senior marketers that lead or are involved in the capability building of their marketing teams
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This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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Manager, Global Strategic Sourcing
Remote
Consumer Insights Manager, CDO Nutrition
Parsippany, NJ (Hybrid)
Head of Digital & Media (m/f/d)
Leverkusen, North Rhine-Westphalia, German
Director of User Research
Amsterdam, North Holland, Netherlands - Hybrid
Strategic Insights Senior Manager - UK & DACH
London, UK
People Insight & Analytics Leader
48964 Suresnes, Île-de-France, France (On-site)
WFA is the only organisation representing and connecting global marketers
We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
Become a WFA Member
"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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