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  1.    Unstereotype Alliance launches UAE chapter
    Gender & diversity

    Unstereotype Alliance launches UAE chapter

    Founding members include Advertising Business Group (ABG), Dubai Lynx, Etihad Aviation Group, Facebook, Google, LinkedIn, Omnicom…

    Read more about "Unstereotype Alliance launches UAE chapter"
  2.    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
    Gender & diversityBrand purpose

    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid

    David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

    Read more about "WFA Better Marketing Pod Ep. 2: Marketing in times of Covid"
  3.    How ‘viewable’ is your market? 10 trillion impressions provide some answers
    Ad fraud & verification

    How ‘viewable’ is your market? 10 trillion impressions provide some answers

    In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…

    Read more about "How ‘viewable’ is your market? 10 trillion impressions provide some answers"
  4.    Change in 2020 extends beyond marketing

    Change in 2020 extends beyond marketing

    The jury for Global Marketer of the Year ponder whether the unique conditions of 2020 will result in a very different…

    Read more about "Change in 2020 extends beyond marketing"
  5.    WFA Better Marketing Pod Ep.1: Diversity & Inclusion
    Gender & diversity

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

    Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"
  6.    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
    Marketing capabilities

    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs

    Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets…

    Read more about "WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs"
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  1. No longer the preserve of Instagram influencers, the Covid-19 pandemic has brought wellness to the front of everyone’s minds

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  2. CMO Forum APAC

    26 Nov 2020

    For global/regional Chief Marketing Officers

    More information Register for this meeting

  3. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

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    WFA is the only organisation representing and connecting global marketers

    WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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    You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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