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Global Marketer Week 2024

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GARM & Ad Net Zero announce global framework to measure media's carbon emisisons

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Setting targets on DEI in production can be a challenge for half of major multinationals

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“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes

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What do marketers want to see in Cannes?

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WFA names new chairs for Insight Forum and National Associations Council

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  1.    Knowledge Spotlight: Agency Roster Modelling & Transformation
    Agency rostersMarketing operations

    Knowledge Spotlight: Agency Roster Modelling & Transformation

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"
  2.    Benchmark: Generative AI Upskilling
    Marketing capabilities

    Benchmark: Generative AI Upskilling

    WFA benchmark on upskilling marketing teams on the topic of generative AI

    Read more about "Benchmark: Generative AI Upskilling"
  3.    Knowledge Spotlight: Agency Remuneration 101
    Agency remuneration & contractsMarketing operations

    Knowledge Spotlight: Agency Remuneration 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Remuneration 101"
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WFA videos & webinars

WFA – the only global network for senior marketers

WFA Global Marketer Week 2024 | CMOS on building better brands

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 3

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 2

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 1

WFA Global Marketer Week 2024 | Highlights from Toronto

WFA Global Marketer Week 2024, Toronto | Recap day 2

WFA Global Marketer Week 2024, Toronto | Recap day 1

Halo CMM Community Summit, New York, January 2024

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  1.    GARM & Ad Net Zero announce global framework to measure media's carbon emisisons

    GARM & Ad Net Zero announce global framework to measure media's carbon emisisons

    The Global Media Sustainability Framework is a cross-industry collaboration between WFA’s Global Alliance for Responsible…

    Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emisisons"
  2.    Setting targets on DEI in production can be a challenge for half of major multinationals

    Setting targets on DEI in production can be a challenge for half of major multinationals

    New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…

    Read more about "Setting targets on DEI in production can be a challenge for half of major multinationals"
  3.    WFA names new chairs for Insight Forum and National Associations Council
    Consumer insightData & analytics

    WFA names new chairs for Insight Forum and National Associations Council

    The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…

    Read more about "WFA names new chairs for Insight Forum and National Associations Council"
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WFA's #BetterMarketing Pod

Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan

CMO, the Impossible Job? Lessons from the Better Marketing Podcast

On AI, sharing and scaling | WFA #BetterMarketingPod with Asmita Dubey, L'Oréal

Championing creativity | WFA #BetterMarketingPod with Claire Beale and Sonoo Singh, Creative Salon

#BetterMarketingPod 2023 key learnings with David Wheldon

How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo

What we can learn from emerging markets | WFA #BetterMarketingPod with Cristina Diezhandino, Diageo

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  1. AI Community

    25 Jun 2024

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.

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  2. In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?

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  3. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

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  4. Insight Forum

    27 Jun 2024

    For global/regional market research and consumer insight specialists

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  5. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  6. Join us to explore Meta’s latest generative AI products and what they mean for brands.

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