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WFA's #BetterMarketing Pod

What we can learn from emerging markets | WFA #BetterMarketingPod with Cristina Diezhandino, Ep. #29

WFA #BetterMarketingPod with David Wheldon | Episode #28: Alberto Levy, Grupo Bimbo

WFA #BetterMarketingPod with David Wheldon | Episode #27: Nick Clegg, Meta

WFA #BetterMarketingPod with David Wheldon | Episode #26: Raja Rajamannar, Mastercard

WFA #BetterMarketingPod with David Wheldon | Episode #25: Rob Cameron, Nestlé

WFA #BetterMarketingPod with David Wheldon | Episode #24: Gordon Crovitz, NewsGuard

WFA #BetterMarketingPod with David Wheldon | Episode #23: Rudy Khaw, AirAsia

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Latest industry knowledge

  1.    Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI
    Marketing technologyMarketing technology

    Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI

    Learn how GenAI is being rolled out in marketing across the globe.

    Read more about "Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI"
  2.    PAG Meeting Overview (September 2023)
    Digital policySelf-regulationMarketing law

    PAG Meeting Overview (September 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.

    Read more about "PAG Meeting Overview (September 2023)"
  3.    Spotlight: Spark more insights-driven decisions with generative AI
    Consumer insightData & analytics

    Spotlight: Spark more insights-driven decisions with generative AI

    Generative AI can’t make big decisions for you, but it can help you make better decisions.

    Read more about "Spotlight: Spark more insights-driven decisions with generative AI"
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Latest news & press releases

  1.    GenAI figures in most brands’ marketing plans, says new WFA research
    Brand safetyDigital policyBrand safetyMarketing technologyMarketing technology

    GenAI figures in most brands’ marketing plans, says new WFA research

    A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…

    Read more about "GenAI figures in most brands’ marketing plans, says new WFA research"
  2.    WFA names jury for Global Marketer of the Year 2023

    WFA names jury for Global Marketer of the Year 2023

    We are proud to present the marketing leaders and industry experts who will act as this year's jury at the WFA Global Marketer of…

    Read more about "WFA names jury for Global Marketer of the Year 2023"
  3.    WFA welcomes 12 new corporate members

    WFA welcomes 12 new corporate members

    Since December 2022, WFA has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.…

    Read more about "WFA welcomes 12 new corporate members"
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WFA videos & webinars

6 reasons why Global Marketer of the Year 2023 matters

The Global DEI Census 2023: Top 10 findings

What's new in the Global Media Charter?

WFA Global Marketer Week 2023: Highlights from Istanbul

How can marketing be part of the solution to a sustainable future?

Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 shortlist interview

WFA #MarketingMatters 2022 | Highlights

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  1. Join our live Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.

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  2. Are we seeing genuine innovation or just greater efficiency?

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  3. This meeting is open to WFA national association members 

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  4. The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

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  5. WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.

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  6. For senior marketers that lead or are involved in the capability building of their marketing teams

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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.

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You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.

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