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  1.    Benchmark: Global Category Management – POS & displays
    Marketing procurement

    Benchmark: Global Category Management – POS & displays

    This WFA member benchmark examined the category management of POS & displays.

    Read more about "Benchmark: Global Category Management – POS & displays"
  2.    Why I love marketing procurement
    Marketing procurement

    Why I love marketing procurement

    It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines…

    Read more about "Why I love marketing procurement"
  3.    WFA Benchmark – Web tracking in a cookieless world
    Media measurementNew Media OpportunitiesMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

    WFA Benchmark – Web tracking in a cookieless world

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…

    Read more about "WFA Benchmark – Web tracking in a cookieless world"
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Latest news & press releases

  1.    Marketers failing to overcome key barriers to creativity, WFA research
    Creativity

    Marketers failing to overcome key barriers to creativity, WFA research

    Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…

    Read more about "Marketers failing to overcome key barriers to creativity, WFA research"
  2.    WFA launches Global Marketer of the Year 2022
    Content marketingCreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness

    WFA launches Global Marketer of the Year 2022

    Partners with The Drum to celebrate global and regional marketers and the work…

    Read more about "WFA launches Global Marketer of the Year 2022"
  3.    WFA introduces Global Marketer Hall of Fame
    CreativityBrand purposeBrand reputation

    WFA introduces Global Marketer Hall of Fame

    The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…

    Read more about "WFA introduces Global Marketer Hall of Fame"
All news & press releases

Recent videos

Cannes Lions 2022 | Climate change: "There are two sides to our industry"

Cannes Lions 2022 | Climate change: "Who is putting their money where their mouth is?"

Cannes Lions 2022 | "Climate change underpinds all the SDGs"

Cannes Lions 2022 | Global CMOs: "We are in a climate emergency"

Cannes Lions 2022 | Diversity and Inclusion: How do we drive lasting change?

Cannes Lions 2022 | Diversity and Inclusion: "It's about embedding it, not doing it on the side"

Cannes Lions 2022 | CMOs on Diversity and Inclusion: "We're just scratching the surface"

Upcoming events

See all events
  1. Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts efficiency, quality, and results.

    More information Register for this meeting

  2. Marketing Matters Asia 2022 (Conference)

    Singapore Singapore

    28 Sep 2022

    WFA is a proud supporter of All That Matters and will partner with Branded to present Marketing Matters (September 28), leading and moderating a series of sessions during the day.

    More information Register for this meeting

  3. WFA CMO Luncheon is part of Marketing Matters Asia 2022: a full-day conference organized in conjunction with the award-winning All That Matters: Asia’s premier entertainment industry festival.

    More information Register for this meeting

  4. Sourcing Forum

    28 Sep 2022

    Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  5. A Q&A session with TikTok about their advertising & privacy policy

    More information Register for this meeting

  6. Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.

    More information Register for this meeting

Career opportunities

  • Global Demand Analytics Lead

    Weybridge, England, United Kingdom (On-site)

    View vacancy

  • Marketing Services Excellence Manager

    Amsterdam

    View vacancy

  • Global Strategy Manager, DCG CoE

    Slough, Berkshire, United Kingdom

    View vacancy

  • Global Marketing Manager

    Sant Cugat del Vallès, Catalonia, Spain (Hybrid)

    View vacancy

  • Global CMI Project Manager - Skin Care

    Paris, Île-de-France, France

    View vacancy

  • Marketing Services Assistant

    New York, United States (Hybrid)

    View vacancy

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

  • Save time and money
  • Cut down on trial and error
  • Put yourself in a better negotiating position
  • Make better informed decisions
  • Manage risk and reputation
  • See and act on the bigger picture
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