Home

  • Discover more

    Knowledge about global marketing

    Knowledge
  • Read more

    Opinions & views about global marketing

    Opinions

Latest industry knowledge

  1.    Media price inflation falls marginally in WFA’s Outlook poll of predictions
    Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurement

    Media price inflation falls marginally in WFA’s Outlook poll of predictions

    TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…

    Read more about "Media price inflation falls marginally in WFA’s Outlook poll of predictions"
  2.    Measuring Marketing Capability Impact
    Marketing capabilitiesMarketing effectiveness

    Measuring Marketing Capability Impact

    WFA report on marketing capability impact measurement, conducted in partnership with Oxford

    Read more about "Measuring Marketing Capability Impact"
  3.    Benchmark: Recommended social media agencies in South-East Europe
    Marketing procurement

    Benchmark: Recommended social media agencies in South-East Europe

    WFA member benchmark on recommended social media agencies in South-East Europe.

    Read more about "Benchmark: Recommended social media agencies in South-East Europe"
All knowledge

WFA videos & webinars

WFA Global Marketer of the Year 2023 winner, Asmita Dubey

Aude Gandon, Nestlé: WFA Global Marketer of the Year 2023 shortlist interview

Morgan Flatley, McDonald's: WFA Global Marketer of the Year 2023 shortlist interview

Asmita Dubey, L’Oréal: WFA Global Marketer of the Year 2023 shortlist interview

Marcel Marcondes, AB InBev: WFA Global Marketer of the Year 2023 shortlist interview

Lisa McKnight, Mattel: WFA Global Marketer of the Year 2023 shortlist interview

One year of WFA Forum Connect

  • Keep on watching

    See all videos

    Videos

Latest news & press releases

  1.    We’re ready for a return to Reach and Frequency
    Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technology

    We’re ready for a return to Reach and Frequency

    A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…

    Read more about "We’re ready for a return to Reach and Frequency"
  2.    AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week

    AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week

    This year’s Global Marketer Week sessions will address critical current topics for advertisers, including AI, the progress…

    Read more about "AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week"
  3.    L’Oréal Chief Media Officer to take on Media Forum co-chair role
    Media governance

    L’Oréal Chief Media Officer to take on Media Forum co-chair role

    Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…

    Read more about "L’Oréal Chief Media Officer to take on Media Forum co-chair role"
All news & press releases

Get analysis, insights & opinions from the world's top marketers

Sign up to our newsletter.

I subscribe

WFA's #BetterMarketing Pod

Championing creativity | WFA #BetterMarketingPod with Claire Beale and Sonoo Singh, Creative Salon

#BetterMarketingPod 2023 key learnings with David Wheldon

How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo

What we can learn from emerging markets | WFA #BetterMarketingPod with Cristina Diezhandino, Diageo

WFA #BetterMarketingPod with David Wheldon | Episode #28: Alberto Levy, Grupo Bimbo

WFA #BetterMarketingPod with David Wheldon | Episode #27: Nick Clegg, Meta

WFA #BetterMarketingPod with David Wheldon | Episode #26: Raja Rajamannar, Mastercard

  • Keep on listening

    See all episodes

    Episodes

Our upcoming events

See all events
  1. Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.

    More information Register for this meeting

  2. CMO Forum APAC

    Singapore Singapore

    18 Apr 2024

    For global/regional Chief Marketing Officers

    More information Register for this meeting

  3. Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).

    More information Register for this meeting

  4. Media Forum APAC

    Singapore Singapore

    24 Apr 2024

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  5. A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities 

    More information Register for this meeting

  6. The past few years have seen the emergence and evolution of virtual production.

    More information Register for this meeting

About WFA

We are the only global network for marketers

We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.

More about WFA

Become a WFA member and get involved

You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.

Join WFA

WFA members