2019: the year of heightened brand accountability
Brands are waking up to their responsibilities in both the digital and natural ecosystem, says WFA CEO Stephan Loerke.
Marketing technologyMarketing technology
Can blockchain solve some of marketing’s biggest problems?
The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's…
Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'
Mastercard’s chief marketing officer and WFA’s president Raja Rajamannar catches up with The Drum on the biggest issues…
Integrated marketingDigital transformation
7 things to keep in mind when designing for integration
There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace…
Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great…
WFA names shortlist for Global Marketer of the Year 2019
Voting starts on December 3 at Read more about "WFA names shortlist for Global Marketer of the Year 2019" All news
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WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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