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Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review #bettermarketingpod
Rory Sutherland on fat-tailed marketing + why creativity outperforms efficiency #bettermarketingpod
On story, strategy and stealing attention | WFA #BetterMarketingPod with Seth Godin
On bridging consumer & business | WFA #BetterMarketingPod with Marcel Marcondes, AB InBev
Magnum Ice Cream's CMO on Unilever spin-off, Minecraft ice cream and achieving cultural relevance
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HaloHow to activate Halo in your market
Read more about "How to activate Halo in your market"How do markets make the transition to a cross-media measurement system powered by Halo? Matt Green, Director, Global Media and Measurement at the WFA, suggests ways to make it easier.
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Trends & forecastsWFA President David Wheldon shares his vision for 2026
Read more about "WFA President David Wheldon shares his vision for 2026"In 2026, the best marketing leaders will empower their teams with a healthy mixture of curiosity, humility and optimism.
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Marketing effectivenessSwedish advertisers launch marketing effectiveness handbook
Read more about "Swedish advertisers launch marketing effectiveness handbook"New guide aims to bridge gap between strategy and implementation
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Marketing effectivenessHow marketing excellence can drive shareholder value – research spotlight
Read more about "How marketing excellence can drive shareholder value – research spotlight"Good marketing pays for itself and then funds even better marketing
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Forum ConnectCMO ForumWFA Forum Connect heads to Mumbai
Read more about "WFA Forum Connect heads to Mumbai"On 3 February, WFA’s world-class, cross-function knowledge exchange is heading to India in association with the Indian Society of Advertisers (ISA), with a brief to bring new ideas and inspiration to marketers.
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HaloNext steps for Halo and cross-media measurement in 2026
Read more about "Next steps for Halo and cross-media measurement in 2026"It’s time to review the successes of 2025 and look forward to more progress on cross-media measurement in 2026, says Matt Green, Director, Global Media and Measurement at the WFA.
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President's AwardsCall for submissions: WFA President’s Awards 2026
Read more about "Call for submissions: WFA President’s Awards 2026"WFA to honour President’s Awards winners at Global Marketer Week 2026 in Stockholm in April.
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Data governanceWhy data integrity matters for media effectiveness
Read more about "Why data integrity matters for media effectiveness"WFA's new White Paper The Data Integrity Advantage shows why stronger upstream data practices are central to media quality.
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Trends & forecasts4 changes taking place in sponsorships and partnerships
Read more about "4 changes taking place in sponsorships and partnerships"Sponsorship is evolving beyond presence to partnerships that shape culture and deliver measurable brand and business performance according to a WFA Global Study with Lumency.
Our upcoming events
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Attendance is only open for companies that are Members of the Food & Beverages Marketing Group (FMG).
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WFA is proud to partner once more with Campaign Asia for Connect Indonesia, taking place January 28 in Jakarta.
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WFA Sourcing Forum brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.
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Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
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For senior European public/government affairs professionals and national advertiser associations
