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Speakers announced for Global Marketer Week 2020
Read more about "Speakers announced for Global Marketer Week 2020"Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersStandalone digital roles to diminish as big multinationals aim for more integrated, agile structures
Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"Efforts to create truly integrated campaigns are still a work in progress for many
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Digital transformationWFA President and CEO acknowledged for helping shape the digital industry
Raja Rajamannar and Stephan Loerke are named among ' Read more about "WFA President and CEO acknowledged for helping shape the digital industry"
Agency managementAgency review & pitchingLong-term agency partnership is better than short-term fling
Read more about "Long-term agency partnership is better than short-term fling"Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver,…
VoiceVideo gaming: Why it matters to non-endemic brand owners
Read more about "Video gaming: Why it matters to non-endemic brand owners"We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersTrue partnership requires a change of approach from advertisers and agencies
Read more about "True partnership requires a change of approach from advertisers and agencies"Long-term relationships require fair balance between scope and budget
Upcoming events
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For global/regional Chief Marketing Officers
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For senior European public/government affairs professionals and national advertiser associations
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Open to anyone with a stake in marketing and children
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For senior marketing procurement specialists
WFA is the only organisation representing and connecting global marketers
More about usWFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
