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Marketing procurementWFA launches ultimate guide to value-based Marketing Procurement
Read more about "WFA launches ultimate guide to value-based Marketing Procurement"Global Sourcing Board identifies real-world strategies that drive shift from savings to value
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Brand safetyBrand safetyNearly a third of advertisers pull back or consider pulling back from platforms
Read more about "Nearly a third of advertisers pull back or consider pulling back from platforms"A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies…
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What big question would you have asked at Cannes this year?
Read more about "What big question would you have asked at Cannes this year?"Seven experts share their views on the biggest issues the marketing industry needs to reconcile today
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Gender & diversityIt’s time for action
Read more about "It’s time for action"WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…
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Digital policyData collection & privacyWhy marketers must embrace ethical data use
Read more about "Why marketers must embrace ethical data use"To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in…
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Brand reputationCMO lockdown learnings: how marketing can boost your brand
Read more about "CMO lockdown learnings: how marketing can boost your brand"A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the…
Upcoming events
See all events
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Hear from Google’s privacy team about their approach to privacy and future changes to the platform
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This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live commerce to grow their brands, as well as how to mitigate risks and deal with challenges.
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For senior marketers that lead or are involved in the capability building of their marketing teams.
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International Food and Beverage Alliance
Career opportunities
Global Media Manager (d/f/m)
Düsseldorf, Germany
Global Brand Innovation Manager (f/m/d)
Munich, Germany
SENIOR DIRECTOR DIGITAL COMMERCE - EM
Dubai, UAE
Global Marketing Head, Renal
Basel, Switzerland
Global Senior Manager Marketing & Lead Management (d/f/m)
Düsseldorf, DE
Senior Purchasing Manager - Brand Building Purchases
Cincinnati, OH
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
