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Marketing effectivenessIs marketing effective in a world of indifference?
Read more about "Is marketing effective in a world of indifference?"Marketing is under pressure, budgets are tight, and the data we rely on to prove our value is increasingly being questioned. Lex Bradshaw-Zanger, Chief Business Capabilities & Innovation Officer, SAPMENA at L'Oréal, explores marketing’s crisis of confidence
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Marketing procurementMarketing procurementBetter marketing requires more than smart commercials
Read more about "Better marketing requires more than smart commercials"The conditions for great agency work are shaped long before an invoice is paid. Laura Forcetti, Director Marketing Services Asia Pacific and Global Marketing Sourcing at WFA, explains why the way brands behave towards their agencies, and how they manage and motivate them, matters as much as what and how they pay
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Global Marketer of the YearWFA names expert jury for 2026 Global Marketer of the Year
Read more about "WFA names expert jury for 2026 Global Marketer of the Year"Leading marketers from Burger King, Essity, General Motors, LEGO, IKEA, Shiseido join panel
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AICMOBetter Marketing Pod Ep. 54: Taide Guajardo on 36 years of brand building and why marketers must market marketing
Read more about "Better Marketing Pod Ep. 54: Taide Guajardo on 36 years of brand building and why marketers must market marketing"Marketing has rarely moved faster, which makes it easy to lose sight of the fundamentals. David talks with Taide Guajardo, former Chief Brand Officer, Europe at Procter & Gamble, about what 36 years and four countries taught her about building brands, and why marketers need to make the case for marketing itself
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Trends & forecastsPremium digital inventory and the US will keep media inflation high through 2027
Read more about "Premium digital inventory and the US will keep media inflation high through 2027"Digital channels now lead price growth as TV cools, and scarce premium inventory, not advertiser demand, is setting the pace
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Global Marketer WeekCMO ForumWFA reveals first speakers and agenda for Global Marketer Week in London
Read more about "WFA reveals first speakers and agenda for Global Marketer Week in London"Speakers include Haleon, Pepsi, The Business of Creativity and System1
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Escaping the performance trap – rethinking growth in an age of short-term accountability
10 Nov 2026
This session follows a conversation with James Hurman led by our Asia Advisory Board earlier this year, and a recent spotlight on Future Demand: balancing brand and performance.
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A one-hour session on how to assess the risks behind AI tools
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Co-hosted by the Brandtech Group and WFA
The Brandtech Group, Floor 22, The Shard, 32 London Bridge Street, London SE1 9SG
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Attendance is only open for companies that are signatories of the Responsible Marketing Pact (RMP).
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WFA Forum Connect is returning to Amsterdam, bringing together WFA’s marketing communities around the common goal of better marketing effectiveness.
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Spotlight: Future Media Operating Models: Designing the media organisation for what comes next
19 Nov 2026
Join WFA and mediasense to unpack new research on how global advertisers are evolving their media organisations for 2027 and beyond.
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Join for a one-hour briefing on the key policy and regulatory developments shaping the future of marketing worldwide.
