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Candid CMOThe Candid CMO: Ulrich Klenke, Chief Brand Officer, Deutsche Telekom
Read more about "The Candid CMO: Ulrich Klenke, Chief Brand Officer, Deutsche Telekom"Trust is the key KPI for modern marketers, says the man leading one of the world’s biggest telecoms brands
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Global Marketer of the YearHow to succeed in marketing, by the people who do it best
Read more about "How to succeed in marketing, by the people who do it best"Former winners of the WFA's Global Marketer of the Year share what has changed, what matters now and the advice they would pass on, as the award celebrates its 10th year
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WFA CEO Stephan Loerke to step down in 2027, having led organisation for 24 years
Read more about "WFA CEO Stephan Loerke to step down in 2027, having led organisation for 24 years"Recruitment for a new CEO to be led by five-person committee with a new appointment expected by June 2027
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In the spotlight: Eleni Kitra, Advertising Business Group (GCC)
Read more about "In the spotlight: Eleni Kitra, Advertising Business Group (GCC)"From Greece to Dubai, ABG CEO & Executive Director Eleni Kitra on scaling across the Middle East and the human edge in marketing's AI era
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Marketing strategyMarketing strategyBetter Marketing Pod Ep. 53: Nissan's Miki Hamamatsu on rebuilding one global brand and why internal belief comes first
Read more about "Better Marketing Pod Ep. 53: Nissan's Miki Hamamatsu on rebuilding one global brand and why internal belief comes first"Most global brands are singular on paper and plural in practice. David talks with Nissan's Division General Manager, Global Brand & Marketing Communication, Miki Hamamatsu, about pulling dozens of regional interpretations back into one brand, and why that work had to start with Nissan's own employees
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AI96% of major brands now use AI in marketing, WFA research finds
Read more about "96% of major brands now use AI in marketing, WFA research finds"State of AI in Marketing 2026 shows AI moving beyond content into insights, media and strategy, with scaling and skills now the biggest challenges
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Open to anyone with a stake in marketing and children.
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What does AI mean for the future of brands and their relationship with consumers?
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Why does content production need reimagining, which operating models are available, and how is technology reshaping them?
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WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.
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And featuring Mark Gallagher at OMC, sharing his latest forecasts on the year ahead in media
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange. It convenes senior global and regional brand leaders who share the common belief that more inclusive marketing helps drive measurable return on investment.
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