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Latest knowledge

  1.    Benchmark: UX agencies and partners

    Benchmark: UX agencies and partners

    This WFA member benchmark lists recommendations of user experience research agency partners.

    Read more about "Benchmark: UX agencies and partners"
  2.    Spotlight: Consumer insights through a diversity and inclusion lens
    Diversity & Inclusion

    Spotlight: Consumer insights through a diversity and inclusion lens

    Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…

    Read more about "Spotlight: Consumer insights through a diversity and inclusion lens"
  3.    Spotlight: Go faster with less
    ProductionMarketing operations

    Spotlight: Go faster with less

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

    Read more about "Spotlight: Go faster with less"
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Latest news & press releases

  1.    Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
    Digital policy

    Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows

    The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and…

    Read more about "Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows"
  2.    Marketers failing to overcome key barriers to creativity, WFA research
    Creativity

    Marketers failing to overcome key barriers to creativity, WFA research

    Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…

    Read more about "Marketers failing to overcome key barriers to creativity, WFA research"
  3.    WFA introduces Global Marketer Hall of Fame
    CreativityBrand purposeBrand reputation

    WFA introduces Global Marketer Hall of Fame

    The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…

    Read more about "WFA introduces Global Marketer Hall of Fame"
All news & press releases

Recent videos

Cannes Lions 2022 | Climate change: "There are two sides to our industry"

Cannes Lions 2022 | Climate change: "Who is putting their money where their mouth is?"

Cannes Lions 2022 | "Climate change underpinds all the SDGs"

Cannes Lions 2022 | Global CMOs: "We are in a climate emergency"

Cannes Lions 2022 | Diversity and Inclusion: How do we drive lasting change?

Cannes Lions 2022 | Diversity and Inclusion: "It's about embedding it, not doing it on the side"

Cannes Lions 2022 | CMOs on Diversity and Inclusion: "We're just scratching the surface"

Upcoming events

See all events
  1. Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's why brands need to understand what makes consumers happy and how they can adhere to and implement the values and initiatives that spark this sentiment.

    More information Register for this meeting

  2. 2022 LATAM Regional Meeting

    Santiago Chile

    12 Oct 2022

    Por primera vez desde 2019, la red LATAM de WFA se reunirá en una conferencia regional presencial los días 12 y 13 de octubre en Santiago de Chile.

    Con una agenda que cubrirá algunos de los mayores desafíos actuales de la industria, el evento está abierto a miembros corporativos de la WFA y representantes de asociaciones nacionales de anunciantes de la red LATAM de la WFA.

    Registrarse aquí.

    More information Register for this meeting

  3. Media Forum

    13 Oct 2022

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  4. WFA Executive Committee Meeting

    New York United States

    18 Oct 2022

    WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.

    The next meeting will be taking place in New York City on the 18th October, from 9:00am to 12:00 noon EST (15:00 to 18:00 CEST). 

    More information Register for this meeting

  5. In 2020, Google announced that they would be phasing out third-party cookies in Chrome and that they would no longer support any future attempts to track individuals as they browse across the web, signalling major implications for the global advertising industry.

    More information Register for this meeting

  6. National Associations Council

    Dublin Ireland

    21 Oct 2022

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Career opportunities

  • Global Senior Media Procurement Manager

    Amsterdam, The Netherlands

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  • Global Insights & Analytic Innovation Director

    Weybridge, England, United Kingdom (Remote)

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  • Insights & Market Research Manager

    Manhattan, NY (Hybrid)

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  • CRM Acceleration Lead

    Rotterdam, South Holland, Netherlands

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  • Senior Government Affairs Manager, Europe

    Brussels, Brussels Region, Belgium (Hybrid)

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  • Senior Manager DDCX

    Wavre, Walloon Region, Belgium

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WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

  • Save time and money
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  • See and act on the bigger picture
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