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Latest knowledge
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Agency managementMarketing capabilitiesSpotlight: Brand Building in Uncertain Times
Read more about "Spotlight: Brand Building in Uncertain Times"The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as…
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Food marketingMarketing to childrenMarketing lawFood Marketing to Kids - Heatmap
Read more about "Food Marketing to Kids - Heatmap"An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…
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Digital policyData collection & privacy
WFA Global Privacy Map
Read more about "WFA Global Privacy Map"An overview of data protection & privacy regulation in key markets. Last updated: 25 February…
Latest news & press releases
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Marketing capabilitiesMarketing operationsOrganisation & structureMarketing talent seeks companies with purpose, WFA research
Read more about "Marketing talent seeks companies with purpose, WFA research"Apple, Unilever and P&G are the most attractive companies to work for
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Digital transformationC-Suite support, freedom and training critical to marketing transformation, WFA research
Read more about "C-Suite support, freedom and training critical to marketing transformation, WFA research"Legacy operating models can inhibit successful change in early stages
22% of major multinationals have a well-advanced…
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Marc Pritchard named WFA Global Marketer of the Year 2020
Read more about "Marc Pritchard named WFA Global Marketer of the Year 2020"The award celebrates marketers who have been truly making a difference in 2020.
Upcoming events
See all events
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Open to policy leads from within WFA membership
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For global/regional Chief Marketing Officers
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Meeting for global/regional agency management leaders and specialists
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
Career opportunities
Agency Operations Specialist
Denmark
Brand Manager - 15-month contract (m/f/d)
Slough, UK or Munich, Germany
Strategic Sourcing Director - APAC Marketing Lead
Singapore, SG
Manager, Global Media & Digital Services
Brussels/London/Other
Head of Brand
Isleworth, England, United Kingdom
Brand Manager, Southeast Asia
Singapore, SG
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
