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Estonian Marketing Association joins WFA
Read more about "Estonian Marketing Association joins WFA"TULI Estonia among WFA’s global network of national industry associations in 60 countries
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Marketing to childrenWFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'
Read more about "WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'"The report was informed by a Commission of child and adolescent health experts from around the world
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Gender & diversityColombia applies pressure to inadequate representation in advertising
Read more about "Colombia applies pressure to inadequate representation in advertising"ANDA Colombia launches guide to stamp out stereotypes in marcomms
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Gender & diversityFrench update programme to make marketing FAIReR
Read more about "French update programme to make marketing FAIReR"Union des marques and FAIRe signatories strengthen commitments to responsible marketing
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Philippine association elects new president
Read more about "Philippine association elects new president"Marvin Tiu Lim is the new president of PANA
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Ad fraud & verificationMedia transparencySwiss advertisers advise on identifying real clicks
Read more about "Swiss advertisers advise on identifying real clicks"Association of Swiss Advertisers launches whitepaper on classifying ad impressions
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3rd party cookies have long been a key way of collecting data for targeting ads. But now their future seems uncertain due to changes in regulation and increasing restrictions imposed by browsers.
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For global/regional marketing and connection planning leaders
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WFA Webinar: Social Commerce in China - Content, Conversations & Consumers
Remote Belgium
03 Mar 2020
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.
Buying and selling on social media apps have become commonplace in China and consumers of today are better informed, sophisticated and particular about what they like. “Casual shopping” is on the rise, driven by the 5Cs; namely content, customer voice, convenience, conversation and commerce.
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WFA Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
Remote Belgium
12 Mar 2020
The Responsible Marketing Pact aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
