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Creativity
How to be more creative in 2023?
Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
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It’s the economy…
Marketers are grappling with difficult questions as much of the world faces an economic slowdown. Do they cut back on their…
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
Digital In-Housing Benchmark - An Agency POV (Second Instalment)
WFA benchmark on In-housing Digital Media, from an agency point of view
Latest news & press releases
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Brand safetyMedia governanceBrand safety
Twitter announces its acceleration agenda with GARM to answer brand safety needs
The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns
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Agency evaluation & performanceAgency remuneration & contracts
Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
Clients acknowledge the need to pay more for diversity and sustainability commitments, as…
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WFA welcomes 13 new members
WFA has added 11 new corporate members since July, bringing its total membership to 148 companies. It also welcomed into its…
Recent videos
Upcoming events
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For Senior Media Leaders and Marketers responsible for marketing investment
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For global/regional market research and consumer insight specialists
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and beyond).
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Inspiration for the media and marketing agenda in 2023.
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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WFA is the only organisation representing and connecting global marketers
We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
Become a WFA Member
"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
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- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture