Home
Latest industry knowledge
Latest industry knowledge
-
WFA CEO looks back at 2024
Read more about "WFA CEO looks back at 2024"WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members…
-
Organisation & structureBenchmark: Global Marketing Organisation Scale
Read more about "Benchmark: Global Marketing Organisation Scale"WFA member benchmark exploring global marketing organisation scale
-
Marketing to childrenRAC Programme Meeting Overview (November 2024)
Read more about "RAC Programme Meeting Overview (November 2024)"Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 27 November 2024.
WFA videos & webinars
WFA Global Marketer Week 2024 | What big issue should the industry prioritise at Cannes?
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 3
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 2
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 1
WFA Global Marketer Week 2024 | CMOS on building better brands
WFA Global Marketer Week 2024 | Highlights from Toronto
CMO, the Impossible Job? Lessons from the Better Marketing Podcast
-
Keep on watching
See all videos
Videos
Latest news
Latest news & press releases
-
WFA reveals CMO shortlist for Global Marketer of the Year 2024
Read more about "WFA reveals CMO shortlist for Global Marketer of the Year 2024"Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists.…
-
Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
-
Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeWFA's #BetterMarketing Pod
WFA Better Marketing Pod Ep 34: On human progress, women empowerment and AI with Ulrike Decoene, AXA
Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan
On AI, sharing and scaling | WFA #BetterMarketingPod with Asmita Dubey, L'Oréal
CMO, the Impossible Job? Lessons from the Better Marketing Podcast
Championing creativity | WFA #BetterMarketingPod with Claire Beale and Sonoo Singh, Creative Salon
#BetterMarketingPod 2023 key learnings with David Wheldon
How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo
-
Keep on listening
See all episodes
Episodes
Our upcoming events
See all events
-
The Economist’s predictive look to the year ahead. Tom Standage will provide an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.
-
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
-
Join this WFA workshop to co-create voluntary guidance on the transparency and labelling of AI-generated content
-
Join members of WFA’s Asia Advisory Board, WFA’s Asia Pacific team and other colleagues to welcome the new year on 21st January.
-
Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.
