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  1.    2019: the year of heightened brand accountability

    2019: the year of heightened brand accountability

    Brands are waking up to their responsibilities in both the digital and natural ecosystem, says WFA CEO Stephan Loerke.

    Read more about "2019: the year of heightened brand accountability"
  2.    Can blockchain solve some of marketing’s biggest problems?
    Marketing technologyMarketing technology

    Can blockchain solve some of marketing’s biggest problems?

    The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's…

    Read more about "Can blockchain solve some of marketing’s biggest problems?"
  3.    Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'

    Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'

    Mastercard’s chief marketing officer and WFA’s president Raja Rajamannar catches up with The Drum on the biggest issues…

    Read more about "Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'"
  4.    7 things to keep in mind when designing for integration
    Integrated marketingDigital transformation

    7 things to keep in mind when designing for integration

    There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace…

    Read more about "7 things to keep in mind when designing for integration"
  5.    True partners
    Agency management

    True partners

    Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great…

    Read more about "True partners"
  6.    WFA names shortlist for Global Marketer of the Year 2019

    WFA names shortlist for Global Marketer of the Year 2019

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Upcoming events

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  1. ePrivacy task force

    Brussels Belgium

    18 Dec 2019

    WFA’s ePrivacy task force brings together policy leads from within WFA membership to discuss, plan and develop advocacy and outreach on the EU ePrivacy Regulation. For more information, contact Catherine Armitage.

    More information Register for this meeting

  2. WFA Webinar: ePrivacy

    Remote Belgium

    14 Jan 2020

      More details to follow.

    More information Register for this meeting

  3. Joint FoodDrinkEurope-AIM-WFA webinar on ‘dual quality’: UCPD revision recap and key watch-outs for transposition phase.  

    More details to follow.

    More information Register for this meeting

  4. WFA Winter Drinks

    Brussels Belgium

    05 Feb 2020

    Join us for an informal drink and catch up at our Brussels office from 6 pm.

    More details to follow!

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

  • Save time and money
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  • See and act on the bigger picture
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