Home
Latest knowledge
-
CreativityHow to be more creative in 2023?
Read more about "How to be more creative in 2023?"Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
-
It’s the economy…
Read more about "It’s the economy…"Marketers are grappling with difficult questions as much of the world faces an economic slowdown. Do they cut back on their…
-
ProgrammaticAgency managementAgency remuneration & contractsMarketing operationsDigital In-Housing Benchmark - An Agency POV (Second Instalment)
Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"WFA benchmark on In-housing Digital Media, from an agency point of view
Latest news & press releases
-
Brand safetyMedia governanceBrand safetyTwitter announces its acceleration agenda with GARM to answer brand safety needs
Read more about "Twitter announces its acceleration agenda with GARM to answer brand safety needs"The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns
-
Agency evaluation & performanceAgency remuneration & contractsAdvertisers believe they are still getting great value from their agencies post pandemic, WFA research
Read more about "Advertisers believe they are still getting great value from their agencies post pandemic, WFA research"Clients acknowledge the need to pay more for diversity and sustainability commitments, as…
-
WFA welcomes 13 new members
Read more about "WFA welcomes 13 new members"WFA has added 11 new corporate members since July, bringing its total membership to 148 companies. It also welcomed into its…
Recent videos
Upcoming events
See all events
-
For Senior Media Leaders and Marketers responsible for marketing investment
-
For global/regional market research and consumer insight specialists
-
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and beyond).
-
Inspiration for the media and marketing agenda in 2023.
-
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeCareer opportunities
Global Media and Advertising Procurement Manager
Amsterdam, North Holland, Netherlands (On-Site)
Vice President, Privacy Engineer
R-184152 Purchase, New York
Digital Manager, CDI H/F
Digital Manager, CDI H/F (Hybrid)
Customer Marketing Manager
London, England, United Kingdom (Hybrid)
Global Marketing Manager
Rockville, MD, USA (On-site)
Global Marketing Capabilities Manager
Amsterdam, North Holland, Netherlands (Hybrid)
WFA is the only organisation representing and connecting global marketers
We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
Become a WFA Member
"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
