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  1.    Fireside chat: Paying Attention to the Long and Short
    Audience measurementMarketing effectiveness

    Fireside chat: Paying Attention to the Long and Short

    In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…

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  2.    Planet Pledge Spotlight: COP26

    Planet Pledge Spotlight: COP26

    In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when…

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  3.    Sponsorship into 2022

    Sponsorship into 2022

    What will define brand sponsorship in 2022? Ian Malcolm, President and CEO of Lumency, a brand-side sponsorship, experiential and…

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Latest news & press releases

  1.    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets
    Diversity & Inclusion

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets

    APAC countries surveyed broadly follow global trends with age and family status reported as…

    Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets"
  2.    WFA names super seven as shortlist for Global Marketer of the Year 2021

    WFA names super seven as shortlist for Global Marketer of the Year 2021

    The voting to choose the new Global Marketer of the Year is open until December 31. The winner will be announced in January 2022 in…

    Read more about "WFA names super seven as shortlist for Global Marketer of the Year 2021"
  3.    EY, Mars and Nomad Foods join WFA’s Planet Pledge

    EY, Mars and Nomad Foods join WFA’s Planet Pledge

    National advertiser associations in Belgium and New Zealand add to the number of countries promoting the scheme to local brands

    Read more about "EY, Mars and Nomad Foods join WFA’s Planet Pledge"
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Upcoming events

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  1. This meeting is open to WFA national association members 

    More information Register for this meeting

  2. CMO Forum APAC

    07 Dec 2021

    For global/regional Chief Marketing Officers

    More information Register for this meeting

  3. Join WFA & guest speaker from Danone and TKM Consultants as we share and discuss findings from our recent joint study on Global Production, specifically deep diving into the models that clients are considering or have actively deployed to effectively manage their content production investments.

    More information Register for this meeting

  4. Meeting for global/regional agency management leaders and specialists

    More information Register for this meeting

Career opportunities

  • Digital and Social Excellence Advisor

    Beijing, China

    View vacancy

  • DTC Manager

    Brussels, Brussels Region, Belgium On-site

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  • Associate Manager, Global Consumer Insights

    Rhode Island, United States (Hybrid)

    View vacancy

  • Real Time Visibility & Analytics Director

    Port Sunlight, England, United Kingdom

    View vacancy

  • Director Global Marketing Procurement: Production & Development

    R-62992 Europe Flexible Location

    View vacancy

  • Head of Product - Voice

    Isleworth, England, United Kingdom

    View vacancy

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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