Benchmark: UX agencies and partners
This WFA member benchmark lists recommendations of user experience research agency partners.
Diversity & Inclusion
Spotlight: Consumer insights through a diversity and inclusion lens
Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
Spotlight: Go faster with less
Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
Latest news & press releases
Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and…
Marketers failing to overcome key barriers to creativity, WFA research
Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…
CreativityBrand purposeBrand reputation
WFA introduces Global Marketer Hall of Fame
The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…
Cannes Lions 2022 | Climate change: "There are two sides to our industry"
Cannes Lions 2022 | Climate change: "Who is putting their money where their mouth is?"
Cannes Lions 2022 | "Climate change underpinds all the SDGs"
Cannes Lions 2022 | Global CMOs: "We are in a climate emergency"
Cannes Lions 2022 | Diversity and Inclusion: How do we drive lasting change?
Cannes Lions 2022 | Diversity and Inclusion: "It's about embedding it, not doing it on the side"
Cannes Lions 2022 | CMOs on Diversity and Inclusion: "We're just scratching the surface"
Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's why brands need to understand what makes consumers happy and how they can adhere to and implement the values and initiatives that spark this sentiment.
12 Oct 2022
Por primera vez desde 2019, la red LATAM de WFA se reunirá en una conferencia regional presencial los días 12 y 13 de octubre en Santiago de Chile.
Con una agenda que cubrirá algunos de los mayores desafíos actuales de la industria, el evento está abierto a miembros corporativos de la WFA y representantes de asociaciones nacionales de anunciantes de la red LATAM de la WFA.
13 Oct 2022
New York United States
18 Oct 2022
18 Oct 2022
In 2020, Google announced that they would be phasing out third-party cookies in Chrome and that they would no longer support any future attempts to track individuals as they browse across the web, signalling major implications for the global advertising industry.
21 Oct 2022
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Global Senior Media Procurement Manager
Amsterdam, The Netherlands
Global Insights & Analytic Innovation Director
Weybridge, England, United Kingdom (Remote)
Insights & Market Research Manager
Manhattan, NY (Hybrid)
CRM Acceleration Lead
Rotterdam, South Holland, Netherlands
Senior Government Affairs Manager, Europe
Brussels, Brussels Region, Belgium (Hybrid)
Senior Manager DDCX
Wavre, Walloon Region, Belgium
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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