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Gender & diversityAgency managementSourcing’s diversity power
Read more about "Sourcing’s diversity power"Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…
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In the spotlight: Estonian Marketing Association’s Liis Tippel
Read more about "In the spotlight: Estonian Marketing Association’s Liis Tippel"Meet Liis Tippel, CEO of TULI
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Gender & diversityUnstereotype Alliance launches UAE chapter
Read more about "Unstereotype Alliance launches UAE chapter"Founding members include Advertising Business Group (ABG), Dubai Lynx, Etihad Aviation Group, Facebook, Google, LinkedIn, Omnicom…
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Gender & diversityBrand purposeWFA Better Marketing Pod Ep. 2: Marketing in times of Covid
Read more about "WFA Better Marketing Pod Ep. 2: Marketing in times of Covid"David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson
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Ad fraud & verificationHow ‘viewable’ is your market? 10 trillion impressions provide some answers
Read more about "How ‘viewable’ is your market? 10 trillion impressions provide some answers"In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…
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Change in 2020 extends beyond marketing
Read more about "Change in 2020 extends beyond marketing"The jury for Global Marketer of the Year ponder whether the unique conditions of 2020 will result in a very different…
Upcoming events
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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International Food and Beverage Alliance
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Boasting over a 1200 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity challenge
Career opportunities
Data Governance and Privacy Manager
London, UK
Digital Marketing Manager
Brussels, Belgium
Media Manager
London, UK
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
