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Brand purposeOpella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose
Read more about "Opella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose"David speaks with Alberto Hernandez, Chief Growth Officer at Opella, to talk curiosity, courage and purpose in brand building.
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CreativityCMO ForumMost brands admit they fail to deliver consistent creative excellence
Read more about "Most brands admit they fail to deliver consistent creative excellence"New research from WFA and LIONS reveals slow progress for many advertisers in prioritising creative excellence and identifying the role AI can play.
Just one in three are using AI to go beyond efficiencies to deliver better creative.
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Trends & forecastsCultureSix tensions reshaping consumer culture right now
Read more about "Six tensions reshaping consumer culture right now"How people relate to media, ambition, technology and each other is changing. Katrina Dodd, Trends Editor at Contagious, shares on the tenshions that are reshaping consumer behaviour in 2026.
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Media & analyticsMarketing effectivenessGo big on media spend or go home, marketers told
Read more about "Go big on media spend or go home, marketers told"Marketing effectiveness guru Les Binet outlines the importance of advertising investment to drive growth at WFA's Media Forum in Stockholm, part of Global Marketer Week 2026.
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Marketing strategyMarketing strategyReflections from 50 conversations with the world’s top marketing minds
Read more about "Reflections from 50 conversations with the world’s top marketing minds"Recording from Stockholm during WFA Global Marketer Week, in this episode David Wheldon reflects on what he has learned from CMOs and other top marketing thinkers over the first 50 episodes of the Better Marketing Podcast.
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Cannes LionsGlobal marketers share what's on their Cannes to-do list
Read more about "Global marketers share what's on their Cannes to-do list"Leaders from Arla Foods, Axa, Carlsberg, LEGO Group, L'Oréal, Mars, P&G, Reckitt, The Magnum Ice Cream Company on what they are looking to see on the agenda at Cannes
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WFA is partnering with ProcureCon Asia at Equarius Hotel, Singapore.
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Remote call on the Digital Omnibus, exclusively for WFA members.
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On July 8 2026, ExchangeWire returns to Sands Expo & Convention Centre for ATS Singapore 2026. A flagship gathering for leaders shaping the future of digital media and marketing.
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A practical guide for modern marketers: discover how leading marketers protect brand investment, prove ROI and optimise media performance.
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Join WFA and The Intangibles to unpack the results of WFA’s 2026 Risk Barometer, learn how brands can better navigate unpredictability and leverage the current uncertain environment to your advantage.
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Learn how to make the most of your WFA membership in one quick session.
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The week of the World Cup final, join WFA, PepsiCo and Kantar for a 60-minute session on how brands can leverage sports to build meaningful connections and drive measurable growth.
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Executive discussion hosted by Rupen Desai (WFA Asia-Pacific VP) with CEOs from ABG, AANA and ANZA, exploring what matters most to their members across different markets
