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WFA's #BetterMarketing Pod

WFA #BetterMarketingPod with David Wheldon | Episode #28: Alberto Levy, Grupo Bimbo

WFA #BetterMarketingPod with David Wheldon | Episode #27: Nick Clegg, Meta

WFA #BetterMarketingPod with David Wheldon | Episode #26: Raja Rajamannar, Mastercard

WFA #BetterMarketingPod with David Wheldon | Episode #25: Rob Cameron, Nestlé

WFA #BetterMarketingPod with David Wheldon | Episode #24: Gordon Crovitz, NewsGuard

WFA #BetterMarketingPod with David Wheldon | Episode #23: Rudy Khaw, AirAsia

WFA #BetterMarketingPod with David Wheldon | Episode #22: Tom Standage, The Economist

WFA #BetterMarketingPod with David Wheldon | Episode #21: Roel de Vries, City Football Group

WFA #BetterMarketingPod with David Wheldon | Episode #20: Susan Akkad, Estée Lauder Companies

Ep. #29: Cristina Diezhandino, CMO at Diageo | Better Marketing Podcast

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Latest industry knowledge

  1.    Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape

    Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape

    In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a…

    Read more about "Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape"
  2.    Winning, and losing, together

    Winning, and losing, together

    WFA’s partnership with Marketing Matters celebrated its 8th year during Singapore’s iconic Formula 1 week. F1 fans know…

    Read more about "Winning, and losing, together"
  3.    WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
    CreativityBrand purposeBrand reputation

    WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

    In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…

    Read more about "WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo"
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Latest news & press releases

  1.    GenAI figures in most brands’ marketing plans, says new WFA research
    Brand safetyDigital policyBrand safetyMarketing technologyMarketing technology

    GenAI figures in most brands’ marketing plans, says new WFA research

    A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…

    Read more about "GenAI figures in most brands’ marketing plans, says new WFA research"
  2.    WFA names jury for Global Marketer of the Year 2023

    WFA names jury for Global Marketer of the Year 2023

    We are proud to present the marketing leaders and industry experts who will act as this year's jury at the WFA Global Marketer of…

    Read more about "WFA names jury for Global Marketer of the Year 2023"
  3.    WFA welcomes 12 new corporate members

    WFA welcomes 12 new corporate members

    Since December 2022, WFA has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.…

    Read more about "WFA welcomes 12 new corporate members"
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WFA videos & webinars

6 reasons why Global Marketer of the Year 2023 matters

The Global DEI Census 2023: Top 10 findings

What's new in the Global Media Charter?

WFA Global Marketer Week 2023: Highlights from Istanbul

How can marketing be part of the solution to a sustainable future?

Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 shortlist interview

WFA #MarketingMatters 2022 | Highlights

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Our upcoming events

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  1. Media Forum

    28 Sep 2023

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  2. Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.

    More information Register for this meeting

  3. Open to all GARM members

    More information Register for this meeting

  4. This holiday season, marketers are facing their biggest decisions at a point of maximum pressure. Delivery fatigue and the budget crunch are real. And it’s leading to complacency around creative effectiveness in digital campaigns that could make or break your campaigns.

    More information Register for this meeting

  5. National Associations Council

    Helsinki Finland

    29 Sep 2023

  6. Join our live Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.

    More information Register for this meeting

About WFA

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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.

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You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.

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