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  1.    Global advertisers unveil a collaborative new approach to cross-media measurement
    Audience measurementMedia governance

    Global advertisers unveil a collaborative new approach to cross-media measurement

    UK and US to lead implementation following international peer review

    Read more about "Global advertisers unveil a collaborative new approach to cross-media measurement"
  2.    Sustainability and procurement
    Gender & diversityMarketing procurement

    Sustainability and procurement

    Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…

    Read more about "Sustainability and procurement"
  3.    Creative in-housing hits 57% among multinationals, WFA report

    Creative in-housing hits 57% among multinationals, WFA report

    Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth

    Read more about "Creative in-housing hits 57% among multinationals, WFA report"
  4.    Burst the bubble, recruit for the future and focus – your September to do list

    Burst the bubble, recruit for the future and focus – your September to do list

    As marketers return to their seats after the summer break, Russell Parsons highlights three areas the industry needs to focus on in…

    Read more about "Burst the bubble, recruit for the future and focus – your September to do list"
  5.    I don't want yet another soft drinks company screaming purpose at me
    Brand purpose

    I don't want yet another soft drinks company screaming purpose at me

    We’re at the beginning of a new post-purpose era, where brands will fail if they think they can outcry competition by…

    Read more about "I don't want yet another soft drinks company screaming purpose at me"
  6.    A marketer's checklist on mitigating ad fraud
    Ad fraud & verification

    A marketer's checklist on mitigating ad fraud

    Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps…

    Read more about "A marketer's checklist on mitigating ad fraud"
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  1. Media Forum

    22 Sep 2020

      Meeting for global/regional media directors or similar

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  2. Policy Action Group

    22 Sep 2020

    For senior European public/government affairs professionals and national advertiser associations

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  3. Open to anyone with a stake in marketing and children

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  4. EU Pledge Meeting

    Brussels Belgium

    23 Sep 2020

    The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

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