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WFA reveals CMO shortlist for Global Marketer of the Year 2024

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Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base

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WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark

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AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses

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Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change

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Three-quarters of brands want to change their agency remuneration model

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  1.    Raja Rajamannar on the qualities required of the modern-day CMO
    Brand purposeBrand reputationMarketing capabilities

    Raja Rajamannar on the qualities required of the modern-day CMO

    As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what…

    Read more about "Raja Rajamannar on the qualities required of the modern-day CMO"
  2.    Insight Forum meeting overview (November 2024)

    Insight Forum meeting overview (November 2024)

    Overview of the Insight Forum held remotely, November 2024

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  3.    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Marketing procurement

    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Open to WFA members only

    Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…

    Read more about "Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base"
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WFA videos & webinars

WFA Global Marketer Week 2024 | What big issue should the industry prioritise at Cannes?

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 3

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 2

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 1

WFA Global Marketer Week 2024 | CMOS on building better brands

WFA Global Marketer Week 2024 | Highlights from Toronto

CMO, the Impossible Job? Lessons from the Better Marketing Podcast

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  1.    Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists

    Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…

    Read more about "Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists"
  2.    Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists

    Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…

    Read more about "Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists"
  3.    Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists

    Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…

    Read more about "Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists"
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WFA's #BetterMarketing Pod

WFA Better Marketing Pod Ep 34: On human progress, women empowerment and AI with Ulrike Decoene, AXA

Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan

On AI, sharing and scaling | WFA #BetterMarketingPod with Asmita Dubey, L'Oréal

CMO, the Impossible Job? Lessons from the Better Marketing Podcast

Championing creativity | WFA #BetterMarketingPod with Claire Beale and Sonoo Singh, Creative Salon

#BetterMarketingPod 2023 key learnings with David Wheldon

How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo

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Our upcoming events

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  1. This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

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  2. The Economist’s predictive look to the year ahead. Tom Standage will provide an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.

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  3. In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?

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    22 Jan 2025

    Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.

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  5. In-House Forum

    23 Jan 2025

    For global/regional in-house agency leaders and specialists

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