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Audience measurementMedia governanceGlobal advertisers unveil a collaborative new approach to cross-media measurement
Read more about "Global advertisers unveil a collaborative new approach to cross-media measurement"UK and US to lead implementation following international peer review
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Gender & diversityMarketing procurementSustainability and procurement
Read more about "Sustainability and procurement"Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…
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Creative in-housing hits 57% among multinationals, WFA report
Read more about "Creative in-housing hits 57% among multinationals, WFA report"Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth
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Burst the bubble, recruit for the future and focus – your September to do list
Read more about "Burst the bubble, recruit for the future and focus – your September to do list"As marketers return to their seats after the summer break, Russell Parsons highlights three areas the industry needs to focus on in…
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Brand purposeI don't want yet another soft drinks company screaming purpose at me
Read more about "I don't want yet another soft drinks company screaming purpose at me"We’re at the beginning of a new post-purpose era, where brands will fail if they think they can outcry competition by…
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Ad fraud & verificationA marketer's checklist on mitigating ad fraud
Read more about "A marketer's checklist on mitigating ad fraud"Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps…
Upcoming events
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Meeting for global/regional media directors or similar
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For senior European public/government affairs professionals and national advertiser associations
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Open to anyone with a stake in marketing and children
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The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.
Career opportunities
Senior Director, Media, Digital & Data, Asia Pacific Marketing
Singapore, SG
Global Marketing Manager
Nyon, CH
Global Marketing Manager
Houston, TX, US
Global Media Procurement Manager
Hoofddorp, NL
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
