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Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape
In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a…
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Winning, and losing, together
WFA’s partnership with Marketing Matters celebrated its 8th year during Singapore’s iconic Formula 1 week. F1 fans know…
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CreativityBrand purposeBrand reputation
WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
Latest news & press releases
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Brand safetyDigital policyBrand safetyMarketing technologyMarketing technology
GenAI figures in most brands’ marketing plans, says new WFA research
A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…
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WFA names jury for Global Marketer of the Year 2023
We are proud to present the marketing leaders and industry experts who will act as this year's jury at the WFA Global Marketer of…
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WFA welcomes 12 new corporate members
Since December 2022, WFA has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.…
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Our upcoming events
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Meeting for global/regional media directors or similar
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Spotlight: Beyond ChatGPT - Practical Use and Innovation in Marketing, E-commerce, and Search with GenAI
28 Sep 2023
Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.
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Open to all GARM members
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This holiday season, marketers are facing their biggest decisions at a point of maximum pressure. Delivery fatigue and the budget crunch are real. And it’s leading to complacency around creative effectiveness in digital campaigns that could make or break your campaigns.
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Join our live Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.
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