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Latest knowledge
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Spotlight: Optimising your Influencer spend and learnings from across APAC
Read more about "Spotlight: Optimising your Influencer spend and learnings from across APAC"Embarking on an influencer strategy? Get insights into the best practices and how to contract your engagement.
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Digital policyMeta Q&A on privacy and advertising
Read more about "Meta Q&A on privacy and advertising"A Q&A session with Meta on recent privacy and advertising developments, and how they impact advertisers.
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Marketing procurementOrganisation & structureMedia transformationMedia x Sourcing Forum meeting overview (March 2023)
Read more about "Media x Sourcing Forum meeting overview (March 2023)"Overview of the Media x Sourcing Forum held remotely on 29th March 2023.
Latest news & press releases
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Consumer insightData-driven marketingMarketing effectivenessVisa expert joins Insight Forum leadership
Read more about "Visa expert joins Insight Forum leadership"Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.
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WFA President’s Awards recognise five initiatives around the world
Read more about "WFA President’s Awards recognise five initiatives around the world"Industry Associations from Brazil, France, Norway, UK and USA all recognised for outstanding marketing leadership
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Brand safetyDigital policyBrand safetyMarketing to childrenDiversity & InclusionBrand purposeBrand reputationDigital transformationMarketing operationsBrands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
Read more about "Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy"WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…
Check our recent podcasts, webinars and conferences
WFA Global Marketer Week 2023: Highlights from Istanbul
WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?
WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
WFA Global Marketer Week '23 | Solitaire Townsend: How to be a solutionist
WFA Global Marketer Week '23 | One thing marketers can do now to drive the sustainability agenda
WFA #BetterMarketingPod with David Wheldon | Episode #26: Raja Rajamannar, Mastercard
Upcoming events
See all events
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 6-8, at etc. venues Country Hall in London.
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For global/regional in-house agency leaders and specialists
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For global/regional marketing and connection planning leaders
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External event: Protect, Verify, Perform – How attention drives outcomes
London United Kingdom
07 Jun 2023
WFA members have been offered complimentary tickets to attend this Double Verify/Campaign event taking place in London on 9th June 2023.
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Meeting for global/regional media directors or similar
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Regional Marketing Manager, Broadcast & Cine, DACH & Netherlands
Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)
Manager, Sports Marketing Greece & Cyprus
Athens, Attiki, Greece (On-site)
Global Creativity and Agency Partnership Manager
Slough, Berkshire, UK
Senior Manager Brand & Strategy Central Europe
Frankfurt, Hesse, Germany
Marketing Manager LEGO® DUPLO®
Billund, South Denmark, Denmark
Client Marketing Senior Manager
Paris, Île-de-France, France
WFA is the only organisation representing and connecting global marketers
We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
Become a WFA Member
"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
