Estonian Marketing Association joins WFA
TULI Estonia among WFA’s global network of national industry associations in 60 countries
Marketing to children
WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'
The report was informed by a Commission of child and adolescent health experts from around the world
Gender & diversity
Colombia applies pressure to inadequate representation in advertising
ANDA Colombia launches guide to stamp out stereotypes in marcomms
Gender & diversity
French update programme to make marketing FAIReR
Union des marques and FAIRe signatories strengthen commitments to responsible marketing
Philippine association elects new president
Marvin Tiu Lim is the new president of PANA
Ad fraud & verificationMedia transparency
Swiss advertisers advise on identifying real clicks
Association of Swiss Advertisers launches whitepaper on classifying ad impressions
26 Feb 2020
27 Feb 2020
03 Mar 2020
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.
Buying and selling on social media apps have become commonplace in China and consumers of today are better informed, sophisticated and particular about what they like. “Casual shopping” is on the rise, driven by the 5Cs; namely content, customer voice, convenience, conversation and commerce.
12 Mar 2020
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WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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