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Latest knowledge
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Marketing capabilitiesBenchmark: Recommended online training platforms (digital marketing skills)
Read more about "Benchmark: Recommended online training platforms (digital marketing skills)"WFA member benchmark on recommended online training platforms that help develop digital marketing skills
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Digital policyMarketing lawEU proposal on the transparency and targeting of political advertising: what is it and why is it relevant for advertisers?
Read more about "EU proposal on the transparency and targeting of political advertising: what is it and why is it relevant for advertisers?"WFA has developed a briefing on the EU porposal on the transparency and targeting of political advertising that outlines key…
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Digital policyDGX meeting overview (June 2022)
Read more about "DGX meeting overview (June 2022)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 16 June 2022
Latest news & press releases
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Brand safetyBrand safetyGARM announces new guidelines on misinformation, standards on ad placements, and expansion to cover brand safety within the metaverse
Read more about "GARM announces new guidelines on misinformation, standards on ad placements, and expansion to cover brand safety within the metaverse"Ahead of Cannes Lions, new adjacency standards are unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay;…
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Diversity & InclusionWFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Read more about "WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion"Charter defines set of universal requirements for global organisations to improve their…
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Digital policy
WFA and GARM endorse strengthened EU Code of Practice on disinformation
Read more about "WFA and GARM endorse strengthened EU Code of Practice on disinformation"Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the…
Recent videos
Upcoming events
See all events
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WFA members have been offered complimentary tickets to attend MAD//Fest London from 5 – 7 July.
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Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and alongside the emergence of platforms enabling shorter-term relationships for specialty projects.
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For Global/Regional marketing leaders with a focus on China
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Join us as we talk about repositioning apps for Businesses in APAC.
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2022 (and beyond to 2023).
Career opportunities
ESG Marketing Leader - Central Europe
Budapest, Budapest, Hungary (Hybrid)
Marketing & Commercial Procurement Manager, North Cluster (Jamaica, USA and Canada)
New York, NY
SkyShowtime: Marketing Procurement Manager (6-month contract)
Sarah Newnham UK London (Osterley)
Member Services Executive
Brussels, Belgium
NPR Buyer - Logistics Lead Cluster North
New York, NY
NPR Buyer (Mtkg & CCM)
New York, NY
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
