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WFA's #BetterMarketing Pod
WFA #BetterMarketingPod with David Wheldon | Episode #28: Alberto Levy, Grupo Bimbo
WFA #BetterMarketingPod with David Wheldon | Episode #27: Nick Clegg, Meta
WFA #BetterMarketingPod with David Wheldon | Episode #26: Raja Rajamannar, Mastercard
WFA #BetterMarketingPod with David Wheldon | Episode #25: Rob Cameron, Nestlé
WFA #BetterMarketingPod with David Wheldon | Episode #24: Gordon Crovitz, NewsGuard
WFA #BetterMarketingPod with David Wheldon | Episode #23: Rudy Khaw, AirAsia
WFA #BetterMarketingPod with David Wheldon | Episode #22: Tom Standage, The Economist
WFA #BetterMarketingPod with David Wheldon | Episode #21: Roel de Vries, City Football Group
WFA #BetterMarketingPod with David Wheldon | Episode #20: Susan Akkad, Estée Lauder Companies
Ep. #29: Cristina Diezhandino, CMO at Diageo | Better Marketing Podcast
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Latest industry knowledge
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Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape
Read more about "Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape"In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a…
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Winning, and losing, together
Read more about "Winning, and losing, together"WFA’s partnership with Marketing Matters celebrated its 8th year during Singapore’s iconic Formula 1 week. F1 fans know…
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CreativityBrand purposeBrand reputationWFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
Read more about "WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo"In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
Latest news & press releases
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Brand safetyDigital policyBrand safetyMarketing technologyMarketing technologyGenAI figures in most brands’ marketing plans, says new WFA research
Read more about "GenAI figures in most brands’ marketing plans, says new WFA research"A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…
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WFA names jury for Global Marketer of the Year 2023
Read more about "WFA names jury for Global Marketer of the Year 2023"We are proud to present the marketing leaders and industry experts who will act as this year's jury at the WFA Global Marketer of…
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WFA welcomes 12 new corporate members
Read more about "WFA welcomes 12 new corporate members"Since December 2022, WFA has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.…
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6 reasons why Global Marketer of the Year 2023 matters
The Global DEI Census 2023: Top 10 findings
What's new in the Global Media Charter?
WFA Global Marketer Week 2023: Highlights from Istanbul
How can marketing be part of the solution to a sustainable future?
Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 shortlist interview
WFA #MarketingMatters 2022 | Highlights
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Meeting for global/regional media directors or similar
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Spotlight: Beyond ChatGPT - Practical Use and Innovation in Marketing, E-commerce, and Search with GenAI
28 Sep 2023
Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.
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Open to all GARM members
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This holiday season, marketers are facing their biggest decisions at a point of maximum pressure. Delivery fatigue and the budget crunch are real. And it’s leading to complacency around creative effectiveness in digital campaigns that could make or break your campaigns.
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Join our live Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.
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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
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You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.
