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Latest knowledge
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Marketing lawInfluencersWFA Global Influencer Marketing Map
Read more about "WFA Global Influencer Marketing Map"An overview of influencer marketing regulations in key markets. Last updated June 2021.
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Digital policyMarketing lawData collection & privacyDGX meeting overview (May 2021)
Read more about "DGX meeting overview (May 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.
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Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future
Read more about "Spotlight: Preparing for digital media’s privacy-first future"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
Latest news & press releases
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Brand purposeBrand reputationL’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
Read more about "L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge"13 companies now on board pledge to help marketers lead on sustainability
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Diversity & InclusionWFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"National advertiser and agency associations in 27 markets will promote research and…
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Data collection & privacyData-driven marketingBrands face APAC privacy challenge
Read more about "Brands face APAC privacy challenge"A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the…
Upcoming events
See all events
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WFA’s DSA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU Digital Services Act and Digital Markets Act
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For global/regional market research and consumer insight specialists
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Open to all GARM members
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Meeting for global/regional media directors or similar
Career opportunities
Marketing Data Analyst - Marketing & Brand
Göteborg, Vastra Gotaland County, Sweden
Global Marketing Lead
Amersfoort, Utrecht, Netherlands
Global Digital Marketing Manager
Amersfoort, Utrecht, Netherlands
Head of Customer Insight, Strategy, Transformation & Functions
Edinburgh, Scotland, United Kingdom
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture
