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WFA's #BetterMarketing Pod
How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo
What we can learn from emerging markets | WFA #BetterMarketingPod with Cristina Diezhandino, Diageo
WFA #BetterMarketingPod with David Wheldon | Episode #28: Alberto Levy, Grupo Bimbo
WFA #BetterMarketingPod with David Wheldon | Episode #27: Nick Clegg, Meta
WFA #BetterMarketingPod with David Wheldon | Episode #26: Raja Rajamannar, Mastercard
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Digital policyPAG Meeting Overview (November 2023)
Read more about "PAG Meeting Overview (November 2023)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.
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Digital policyAIData collection & privacyData Ethics Workshop: Generative AI
Read more about "Data Ethics Workshop: Generative AI"WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
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Joint industry statement against banning green claims on products containing certain substances
Read more about "Joint industry statement against banning green claims on products containing certain substances"WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims…
Latest news & press releases
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WFA’s Planet Pledge welcomes seven more multinationals
Read more about "WFA’s Planet Pledge welcomes seven more multinationals"AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…
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Marketing procurementBrands missing social opportunities of sponsorship
Read more about "Brands missing social opportunities of sponsorship"Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report…
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Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
Read more about "Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report"From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…
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6 reasons why Global Marketer of the Year 2023 matters
The Global DEI Census 2023: Top 10 findings
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WFA Global Marketer Week 2023: Highlights from Istanbul
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Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 shortlist interview
WFA #MarketingMatters 2022 | Highlights
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In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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Join our live Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.
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Open to all GARM members
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Search engine optimisation (SEO) is the process of improving the quality of unpaid website traffic, based on how successfully an organisation’s digital content satisfies specific search terms. Keyword research is a great indication of consumer motivations and market demand too.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.
