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Latest knowledge

  1.    Regulatory mapping of marketing to children and use of licensed characters & toys
    Marketing to children

    Regulatory mapping of marketing to children and use of licensed characters & toys

    Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and…

    Read more about "Regulatory mapping of marketing to children and use of licensed characters & toys"
  2.    Food Marketing to Kids - Heatmap
    Food marketingMarketing to childrenMarketing law

    Food Marketing to Kids - Heatmap

    An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…

    Read more about "Food Marketing to Kids - Heatmap"
  3.    Client-agency performance evaluations: 2022 update
    Marketing procurement

    Client-agency performance evaluations: 2022 update

    Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…

    Read more about "Client-agency performance evaluations: 2022 update"
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Latest news & press releases

  1.    First speakers revealed for WFA Global Marketer Week Istanbul 2023

    First speakers revealed for WFA Global Marketer Week Istanbul 2023

    AB InBev, Bumble, Mastercard and VICE leaders to headline event

    Read more about "First speakers revealed for WFA Global Marketer Week Istanbul 2023"
  2.    Global marketing industry rallies behind second Global DEI Census in March 2023
    Diversity & Inclusion

    Global marketing industry rallies behind second Global DEI Census in March 2023

    The results will provide a check on progress in people’s perceptions of diversity,…

    Read more about "Global marketing industry rallies behind second Global DEI Census in March 2023"
  3.    WFA names Gary Lim as new Director for Asia-Pacific

    WFA names Gary Lim as new Director for Asia-Pacific

    Gary Lim, former APAC Marketing Communications Director at Johnson & Johnson, has joined WFA as Director of Marketing Services…

    Read more about "WFA names Gary Lim as new Director for Asia-Pacific"
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Recent videos

Cannes Lions 2022 | Climate change: "There are two sides to our industry"

Cannes Lions 2022 | Climate change: "Who is putting their money where their mouth is?"

Cannes Lions 2022 | "Climate change underpinds all the SDGs"

Cannes Lions 2022 | Global CMOs: "We are in a climate emergency"

Cannes Lions 2022 | Diversity and Inclusion: How do we drive lasting change?

Cannes Lions 2022 | Diversity and Inclusion: "It's about embedding it, not doing it on the side"

Cannes Lions 2022 | CMOs on Diversity and Inclusion: "We're just scratching the surface"

Upcoming events

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  1. WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.

    More information Register for this meeting

  2. Sourcing Forum

    01 Dec 2022

    Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  3. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

    More information Register for this meeting

  4. Meeting for global/regional media directors or similar

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  5. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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  6. WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.

    More information Register for this meeting

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    London, UK

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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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