Who we are

Who we are

WFA, the World Federation of Advertisers, is the only global network for marketers. Our goal is to make marketing better by championing more effective and sustainable marketing communications.

We are a global association that represents over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers, offering a unique source of expertise, inspiration and leadership. We help you by connecting you to their collective wisdom, so you can take leadership positions.

We are the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US $900 billion per year.

Become a WFA member and join the network. 

Useful resources

WFA key figures

90 %

of global communications spend

represented by our unique global network of the biggest markets and marketers, the equivalent of US $900 billion per year

10,000 +

marketers and policy professionals

connected through multiple workstreams on issues as varied as media, marketing procurement and marketing to children

16

industry sectors

in WFA's membership of over 150 of the biggest brands worldwide

80 +

meetings and webinars annually

based on member priorities

You can’t solve every problem by yourself

That is why our members turn to the wisdom of our WFA network of global marketers.

As a marketer, you can’t solve every problem by yourself. That is why our members turn to our global peer-to-peer network of the world's best marketers for their unique source of intelligence. We help you by connecting you to their collective wisdom, so you can take leadership positions. Become a WFA member and join the network. 

If your organisation is already a member, but you don't have an account yet, create one here.

Join WFA

WFA provides:

Knowledge

Knowledge

to improve performance and cut down on trail and error
  • Run a bespoke survey based on your immediate priorities
  • Access a wealth of peer benchmarks and marketing insights
  • Speak to a non competitor about a similar challenge they faced
  • Access our online tools
Connections

Connections

to your peers around the world
  • Join WFA's networks of CMOs, senior marketers and policy professionals
  • Get involved in our 80+ peer-to-peer meetings per year

Leadership

Leadership

on marketers' priorities issues:
  • We work closely with our members to understand, manage and respond to key industry issues
  • WFA leads the Global Alliance for Responsible Media (GARM) to improve the digital media ecosystem, Project Spring to elevate the marketing procurement function and Better Marketing to explore how marketing can be a force for good and a force for growth