Who we are


90 %

of global communications spend

represented by our unique global network of the biggest markets and biggest marketers, the equivalent of $900 bn per annum

7,000 +

marketers and policy professionals

connected through multiple workstreams on issues as varied as media, marketing procurement and marketing to children


industry sectors

in WFA's membership of over 100 of the biggest brand owners worldwide

80 +

meetings annually

held around the world based on member priorities and prioritising actionable insights

WFA helps its members deliver responsible and effective marketing communications

Our mission
Become a member

Want to join WFA?

You can’t solve every problem by yourself. That’s why our members turn to the collective intelligence of our global network for help and inspiration.

We represent 120 of the world’s biggest brand owners and 60 national advertiser associations on six continents. Together, this unique network represents 90% of global marketing communications spend, some US$900 billion per annum. Find out how to join now.

More about membership