Who we are
WFA is the only global organisation representing the common interests of marketers. It is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum. WFA champions more effective and sustainable marketing communications.
WFA connects the world's biggest brand owners and national advertiser associations in more than 60 markets, bringing together tens of thousands of brands at local level. Together, they create a global network which offers a unique source of leadership, expertise and inspiration.
of global communications spend
represented by our unique global network of the biggest markets and biggest marketers, the equivalent of $900 bn per annum
marketers and policy professionals
connected through multiple workstreams on issues as varied as media, marketing procurement and marketing to children
in WFA's membership of over 100 of the biggest brand owners worldwide
held around the world based on member priorities and prioritising actionable insights
WFA helps its members deliver responsible and effective marketing communications
WFA helps its members to improve the effectiveness and efficiency of their marketing communications through benchmarking and the sharing of knowledge, experiences and insights, provides a unique global network of marketers who help each other navigate the fast-changing marketing landscape, and takes a global leadership role on key marketing issues which affect its members.
WFA champions and defends marketers' interests, helps set standards for responsible marketing communications worldwide, and encourages leadership initiatives, which go beyond compliance with existing industry standards.
Want to join WFA?
You can’t solve every problem by yourself. That’s why our members turn to the collective intelligence of our global network for help and inspiration.
We represent 120 of the world’s biggest brand owners and 60 national advertiser associations on six continents. Together, this unique network represents 90% of global marketing communications spend, some US$900 billion per annum. Find out how to join now.