Who we are

Who we are

WFA is the only global organisation representing the common interests of marketers. It is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum. WFA champions more effective and sustainable marketing communications.

WFA connects the world's biggest brand owners and national advertiser associations in more than 60 markets, bringing together tens of thousands of brands at local level. Together, they create a global network which offers a unique source of leadership, expertise and inspiration.

90 %

of global communications spend

represented by our unique global network of the biggest markets and biggest marketers, the equivalent of $900 bn per annum

10,000 +

marketers and policy professionals

connected through multiple workstreams on issues as varied as media, marketing procurement and marketing to children


industry sectors

in WFA's membership of over 130 of the biggest brand owners worldwide

80 +

meetings and webinars annually

based on member priorities

WFA helps its members deliver responsible and effective marketing communications

Want to join WFA?

As a marketer, you can’t solve every problem by yourself. That is why our members turn to the collective intelligence of our global network of peers to find help and inspiration and to cut down on trial and error. Become a WFA member and join the network. 

If your organisation is already a member, but you don't have an account yet, create one here.

Join WFA