Who we are
Who we are
WFA is the only global organisation representing the common interests of marketers. It is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum. WFA champions more effective and sustainable marketing communications.
WFA connects the world's biggest brand owners and national advertiser associations in more than 60 markets, bringing together tens of thousands of brands at local level. Together, they create a global network which offers a unique source of leadership, expertise and inspiration.
90 %
of global communications spend
represented by our unique global network of the biggest markets and biggest marketers, the equivalent of $900 bn per annum
10,000 +
marketers and policy professionals
connected through multiple workstreams on issues as varied as media, marketing procurement and marketing to children
16
industry sectors
in WFA's membership of over 130 of the biggest brand owners worldwide
80 +
meetings and webinars annually
based on member priorities
WFA helps its members deliver responsible and effective marketing communications
Want to join WFA?
As a marketer, you can’t solve every problem by yourself. That is why our members turn to the collective intelligence of our global network of peers to find help and inspiration and to cut down on trial and error. Become a WFA member and join the network.
If your organisation is already a member, but you don't have an account yet, create one here.