The Candid CMO

Celebrating the world's best marketers

The Candid CMO 

WFA wants to celebrate the world’s best marketers and explore the journeys they are on to deliver better marketing.

This series helps distil some of the biggest learnings of our CMO members. As we are great believers in the power to learn from successes as well as missteps, we hope this will give our readers the opportunity to learn more about the things they are most proud of, but also about where they may have done things differently.

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  1.    The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri

    The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri

    In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his…

    Read more about "The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri"