WFA tools

Below you can find a suite of tools provided by us and WFA partners. The marketing tools are meant to help you benchmark your performance and cut down on trial & error. The policy tools are meant to help you monitor vital regulatory developments globally.

Note that these tools are available to WFA members only. Please reach out to membership@wfanet.org if you'd like to know more about WFA membership.

Marketing tools

Advertising Expenditure Forecast

Dentsu’s regularly updated global forecasts.

Agency Cost Index

This marketing tool helps you understand the cost of using agency services around the world

Digital Maturity Assessment

A tool to measure your company's digital maturity and to help you plan your path to becoming a customer-focused, content-led, data-driven organisation.

Digital Media Benchmark

A repository of global digital ad quality data provided by leading industry vendors. It provides insights on viewability, ad fraud and brand safety split by region, country and channel.

Outlook 2024

An industry-wide view of how media prices are forecast to evolve globally in the year ahead.

Website Data Compliance Audit

Use this tool to identfy potential regulatory and legal data compliance risks of your current websites.

A note on the WFA Agency Cost Index tool and the Transparency tool: the data for these tools is currently being collected and will be available again soon. Please contact WFA team members Alice or Bex for more info.

Policy tools

Global Privacy Map

A guide you can use to identify data protection and privacy regulations in key markets.

Alcohol Marketing Road Test

A test you can use to spot problematic techniques and practices in alcohol marketing in order to better steer clear of potential problems.

Global Alcohol Advertising Heatmap

A WFA tool providing a snapshot of regulations on alcohol advertising globally.

Interested in developing a tool together with WFA? Reach out to us here.