Global Alcohol Marketing Heatmap

WFA Policy Tools

Global Alcohol Marketing Heatmap

An overview of regulations on alcohol advertising globally.

Download the Alcohol Heatmap

WFA member only

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This tool is WFA member-only content. If interested in WFA membership and its benefits, please get in touch with our membership team.

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The Global Alcohol Marketing Heatmap and the Regulatory Mapping provides members with an in-depth overview of existing alcohol marketing regulations and policy developments.  Country information can be accessed from the global map by clicking on the desired country or by browsing the slides arranged in alphabetical order. 

Colours (per country/per media) are an overall subjective assessment of their respective situations and do not necessarily reflect the ‘sector-only’ rules as they might differ significantly from one category to another. These assessments are made based on both statutory and self-regulatory rules.

Download the Alcohol Heatmap

This mapping is an ongoing WFA effort and benefits from any insights that can be shared with WFA staff. It contains: 

Heatmaps

  • Most recent legislative developments
  • Global overview of regulations (by country)
  • Global overview of formal and self-regulatory codes (by country)
  • Statutory TV watershed bans (by country)
  • Health warning requirements (by country)
  • Global overview of regulations on zero alcohol beverage marketing (by country)

Factsheets

Individual country breakdown of regulation for different media types (where applicable), gerneral regulations as well as self-regulatory codes.

Regulatory mapping

Table overview of existing regulations per market, with filtering options.

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