WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…
Learn more about the role of creativity in sustainable transformation from WFA and Kantar.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
New series of WFA playbooks on sustainability from WFA and Kantar offer marketers guidance on how to put theory into practice,…
WFA member benchmark on best practices for developing and maintaining a marketing academy
Access WFA’s research on global marketing procurement structures and operating models.
Potential policy positions that will guide WFA's advocacy on the Digital Fairness Act’s future legislative process as well as…
Overview of the Insight Forum, part of Forum Connect NYC, December 2024
Overview of the WFA Sourcing Forum meeting, held in New York as part of Forum Connect
Overview of the WFA Marketing Capability Forum held in person in London
In 2025, WFA and Kantar will launch a series of case study led playbooks to help take Sustainable Marketing 2030 from theory into…
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
The Economist’s predictive look to the year ahead. Tom Standage, Deputy Editor of The Economist and Editor of The World Ahead,…
WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…
WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very…
WFA experts look ahead to identify the key issues for brands as they look forward to the new year.
WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members…
2024 has been a whirlwind year of changes and challenges. WFA strategic partners, Creative Equals, share four key cultural…
WFA member benchmark exploring global marketing organisation scale
Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 27 November 2024.
Discover the Future of Cross-Media Measurement
