WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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WFA national association member ANA has announced plans for its final ANA IQ Global Week of Learning for 2025, which will take place…
Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should…
WFA member benchmark covering three topics relating to sustainability; communicating sustainability credentials on pack or at point…
Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.
Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the…
According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
This session presents the current landscape of work and how this is evolving alongside economic and hiring trends.
WFA member benchmark exploring the SOW process
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Overview of the Insight Forum held in Geneva, September 2024
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing…
AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms.
WFA member benchmark exploring global marketing organisation transformation
Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 25 September 2024
Explore Agency Mania Solution's Top 15 Agencies in the World poster for 2024
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
