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News
All news and press releases
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Alcohol marketingAlcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change
Read more about "Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change"Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these…
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AI (Artificial Intelligence)Agency managementConsumer insightIn case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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ChannelsMedia transparencyFive takeouts from the predicted media inflation rises
Read more about "Five takeouts from the predicted media inflation rises"Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…
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Global Marketer Week heads to Brussels
Read more about "Global Marketer Week heads to Brussels"Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian…
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5 take-aways from Buenos Aires
Read more about "5 take-aways from Buenos Aires"Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and…
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AI (Artificial Intelligence)AIThe Ritbot tackles marketers’ deepest fears
Read more about "The Ritbot tackles marketers’ deepest fears"Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersInfluencersInfluencersWFA launches new call for agency cost data
Read more about "WFA launches new call for agency cost data"The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
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Self-regulationMarketing lawCo-operation between marketing and policy experts reaches unprecedented levels in Latin America
Read more about "Co-operation between marketing and policy experts reaches unprecedented levels in Latin America"Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA…
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AI (Artificial Intelligence)Agency managementMarketing technologyAIMarketing technologyMarketing technologyEighty percent of brands have concerns about agency use of GenAI
Read more about "Eighty percent of brands have concerns about agency use of GenAI"More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI…
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WFA names expert jury for 2024 Global Marketer of the Year
Read more about "WFA names expert jury for 2024 Global Marketer of the Year"Leading marketers from Diageo, First Bank of Nigeria, Globant, IBM, Infosys, Nissan, Santander and TATA join…
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2024 sees growth in WFA membership
Read more about "2024 sees growth in WFA membership"New companies and organisations have signed up to join WFA in 2024.
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WFA discontinues GARM
Read more about "WFA discontinues GARM"Today we announce that GARM will discontinue its activities.
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Nominations open for WFA Global Marketer of the Year 2024
Read more about "Nominations open for WFA Global Marketer of the Year 2024"WFA has launched its annual search for a global marketing star who best harnesses creativity and innovation to deliver for their…
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In-House Forum names new chair from Unilever
Read more about "In-House Forum names new chair from Unilever"Shannon Kalkstein, Global Head of U-Studio and UniAdapt at Unilever, has been named as the new chair of the WFA’s In-House…
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GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"Please note that GARM was discontinued on August 8. See more here.
The Global Media Sustainability Framework is a…