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Brand safetyDigital policyBrand safetyMarketing technologyMarketing technologyGenAI figures in most brands’ marketing plans, says new WFA research
Read more about "GenAI figures in most brands’ marketing plans, says new WFA research"A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…
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WFA welcomes 12 new corporate members
Read more about "WFA welcomes 12 new corporate members"Since December 2022, WFA has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.…
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Nominations open for Global Marketer of the Year 2023
Read more about "Nominations open for Global Marketer of the Year 2023"WFA kick-starts its annual search for a star of global marketing with a video celebrating the six previous winners and the power of…
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Jane Wakely (PepsiCo) named WFA Deputy President
Read more about "Jane Wakely (PepsiCo) named WFA Deputy President"WFA has announced the appointment of Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, as the organisation’s new…
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Marketing effectivenessOver-emphasis on activation and tactics limits marketing effectiveness, WFA study finds
Read more about "Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds"Effectiveness culture is not being delivered because the steps required before and after activation are not in place. Five key areas…
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WFA welcomes new team members
Read more about "WFA welcomes new team members"Brenna Brandes, Rishi Saxena and Tejash Natali have joined WFA to work in marketing services and in ‘Halo’, WFA’s…
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Brand safetyBrand safetyGARM launches Generative AI and Metaverse brand safety playbook
Read more about "GARM launches Generative AI and Metaverse brand safety playbook"GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help…
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Brand safetyBrand safetyGARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Read more about "GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers"Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to…
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Diversity & InclusionWave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
Read more about "Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion"Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination…
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Brand safetyBrand safetyGARM starts work on Media Sustainability
Read more about "GARM starts work on Media Sustainability"The WFA’s GARM is creating a new workstream designed to focus attention on Sustainability. The goal: to repeat the…
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Consumer insightData-driven marketingMarketing effectivenessVisa expert joins Insight Forum leadership
Read more about "Visa expert joins Insight Forum leadership"Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.
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WFA President’s Awards recognise five initiatives around the world
Read more about "WFA President’s Awards recognise five initiatives around the world"Industry Associations from Brazil, France, Norway, UK and USA all recognised for outstanding marketing leadership
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Brand safetyDigital policyBrand safetyMarketing to childrenDiversity & InclusionBrand purposeBrand reputationDigital transformationMarketing operationsBrands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
Read more about "Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy"WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…
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Marketing operationsOrganisation & structureWFA celebrates 70th anniversary with ‘70 in 70’ initiative
Read more about "WFA celebrates 70th anniversary with ‘70 in 70’ initiative"Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee
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Media governanceWFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
Read more about "WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0"Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…