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  1.    L’Oréal CDMO takes top prize at Global Marketer of the Year

    L’Oréal CDMO takes top prize at Global Marketer of the Year

    Asmita Dubey, Chief Digital and Marketing Officer (CDMO) at L’Oréal, has been named as the 2023 WFA Global Marketer of…

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  2.    2024 Global Marketer Conference to focus on becoming better brands

    2024 Global Marketer Conference to focus on becoming better brands

    Becoming Better Brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May…

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  3.    Marketing’s new ways to deliver value

    Marketing’s new ways to deliver value

    In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the…

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  4.    Three new colleagues join WFA team

    Three new colleagues join WFA team

    Tom Ashby, Bex Fisher and Amparo Gomez have joined WFA to work across marketing services and events.

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  5.    Call for submissions: WFA President’s Awards 2024

    Call for submissions: WFA President’s Awards 2024

    WFA to honour President’s Awards winners at Global Marketer Week 2024 in Toronto in May

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  6.    WFA reveals shortlist for Global Marketer of the Year 2023

    WFA reveals shortlist for Global Marketer of the Year 2023

    Expert jury selects top global marketing leaders from AB InBev, L’Oréal, Mattel, McDonald’s and Nestlé.…

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  7.    Polish Organisation of Advertisers launched

    Polish Organisation of Advertisers launched

    New Polish association POR joins WFA’s global network of national industry associations, in more than 60…

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  8.    WFA’s Planet Pledge welcomes seven more multinationals

    WFA’s Planet Pledge welcomes seven more multinationals

    AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…

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  9.    Brands missing social opportunities of sponsorship
    Marketing procurement

    Brands missing social opportunities of sponsorship

    Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report…

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  10.    Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report

    Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report

    From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…

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  11.    GenAI figures in most brands’ marketing plans, says new WFA research
    Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology

    GenAI figures in most brands’ marketing plans, says new WFA research

    A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…

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  12.    WFA names jury for Global Marketer of the Year 2023

    WFA names jury for Global Marketer of the Year 2023

    We are proud to present the marketing leaders and industry experts who will act as this year's jury at the WFA Global Marketer of…

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  13.    WFA welcomes 12 new corporate members

    WFA welcomes 12 new corporate members

    Since December 2022, WFA has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.…

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  14.    Nominations open for Global Marketer of the Year 2023

    Nominations open for Global Marketer of the Year 2023

    WFA kick-starts its annual search for a star of global marketing with a video celebrating the six previous winners and the power of…

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  15.    Jane Wakely (PepsiCo) named WFA Deputy President

    Jane Wakely (PepsiCo) named WFA Deputy President

    WFA has announced the appointment of Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, as the organisation’s new…

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