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  1.    WFA launches Global Marketer of the Year 2021
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA launches Global Marketer of the Year 2021

    Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…

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  2.    Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
    Brand reputation

    Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge

    Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well…

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  3.    Capability gaps creating significant challenges for large advertisers, WFA research
    Media governance

    Capability gaps creating significant challenges for large advertisers, WFA research

    eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match…

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  4.    Major food companies agree new self-regulatory controls on food marketing globally
    Food marketingSelf-regulationMarketing to children

    Major food companies agree new self-regulatory controls on food marketing globally

    Chocolates, candies/confectionery, potato crisps, soft drinks and ice creams will no longer be advertised to children under the age…

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  5.    WFA welcomes four new team members

    WFA welcomes four new team members

    Camilla Hayes, Jef De Wit, Fraser Bridges and Esther Raado will work alongside WFA’s leadership to promote the…

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  6.    The Drum and WFA recognise 50 rising stars in brand marketing

    The Drum and WFA recognise 50 rising stars in brand marketing

    Future 50 list recognises the world’s best new marketing talent under the age of 30 or have only worked in brand marketing for…

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  7.    WFA creates three new groups to address key marketer priorities
    Agency managementAgency rostersMarketing capabilities

    WFA creates three new groups to address key marketer priorities

    New Forums will allow for peer-to-peer learning around key areas of concern

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  8.    Marketing industry launches first-ever global diversity and inclusion census
    Diversity & Inclusion

    Marketing industry launches first-ever global diversity and inclusion census

    Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…

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  9.    L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
    Brand purposeBrand reputation

    L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge

    13 companies now on board pledge to help marketers lead on sustainability  

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  10.    WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
    Diversity & Inclusion

    WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm

    National advertiser and agency associations in 27 markets will promote research and…

    Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"
  11.    Brands face APAC privacy challenge
    Data collection & privacyData-driven marketing

    Brands face APAC privacy challenge

    A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the…

    Read more about "Brands face APAC privacy challenge"
  12.    WFA President’s Awards recognise exceptional industry initiatives around the world

    WFA President’s Awards recognise exceptional industry initiatives around the world

    Industry Associations from France, Japan, Norway, Turkey, the UK and the USA recognised for outstanding marketing…

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  13.    WFA launches framework to help marketers lead on climate change challenge
    Brand purposeBrand reputation

    WFA launches framework to help marketers lead on climate change challenge

    Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change

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  14.    WFA Global Marketer Week 2022 goes to Athens

    WFA Global Marketer Week 2022 goes to Athens

    Hopes for a return to in-person event with the pandemic under control

    Read more about "WFA Global Marketer Week 2022 goes to Athens"
  15.    David Wheldon named WFA President Emeritus

    David Wheldon named WFA President Emeritus

    Title is reserved for Presidents who are considered to have had a transformational impact on the organization

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