Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists

Diana’s job title reflects the multiple roles that today’s senior marketers play. As Global Chief Growth Officer, she plays a pivotal role in new initiatives designed to drive bottom line results, including a successful joint venture with NotCo, a plant-based food tech company. The company has even used AI to accelerate development of plant-based versions of iconic Kraft Heinz products to drive results.

Growth has also come via the use of marketing’s superpower, creativity, with in-house agency The Kitchen looking to develop creative campaigns aligned with cultural trends. Her approach has developed a framework that allows the taking of risks and backs innovation and experimentation, helping the company win 21 Cannes Lions in 2023.

Campaigns such as "Heinz Ketchup Fraud" and "A.I. Ketchup" campaign have helped enhance Heinz's position as the definitive ketchup, especially among younger audiences.

Diana has also played a key role in boosting diversity and sustainability at the company, serving as the executive sponsor for the Diversity, Inclusion & Belonging Resource Group at Kraft Heinz Canada as well as helping steer the company's innovation and marketing towards sustainable growth.

She started her career at PepsiCo before moving to Mars Wrigley. She was named Chief Growth Officer for Kraft Heinz North America and now performs the role globally.  Diana is the first Canadian finalist of WFA’s Global Marketer of the Year.

Vote for Diana here →

The 2024 shortlist for WFA Global Marketer of the Year also includes:

• Kofi Amoo-Gottfried, Chief Marketing Officer, DoorDash
• Asad Ayaz, Chief Brand Officer, The Walt Disney Company and President of Marketing, The Walt Disney Studios and Disney+
• Marcel Marcondes, Global Chief Marketing Officer, AB InBev
• Aruna Ravichandran, SVP, Chief Marketing and Customer Officer, Webex by Cisco