Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.
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Diana is helping usher Kraft Heinz into a new era of growth.
She oversees three key pillars within the organization including enterprise strategy, marketing excellence and capabilities, and innovation, which encompasses insights, analytics and R&D.
Diana has brought together these pillars to build a global growth and innovation engine responsible for delivering $2 billion in incremental net sales by 2027.
Her efforts have led to a creative and business resurgence for HEINZ, the company’s biggest and most profitable brand with more than $5B in annual revenue.
She started her career at PepsiCo before moving to Mars Wrigley. She was named Chief Growth Officer for Kraft Heinz North America and now performs the role globally. Diana is the first Canadian finalist of WFA’s Global Marketer of the Year.
The 2024 shortlist for WFA Global Marketer of the Year also includes:
- Kofi Amoo-Gottfried, Chief Marketing Officer, DoorDash
- Asad Ayaz, Chief Brand Officer, The Walt Disney Company and President of Marketing, The Walt Disney Studios and Disney+
- Marcel Marcondes, Global Chief Marketing Officer, AB InBev
- Aruna Ravichandran, SVP, Chief Marketing and Customer Officer, Webex by Cisco
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