Posts about CMO

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. “The most exciting profession to be in.” How to promote marketing as a winning career
    Expert opinion
    CMOCMO Forum

    “The most exciting profession to be in.” How to promote marketing as a winning career

    WFA

    Talent will play a huge part in ensuring marketing thrives. WFA in partnership with The Drum asked industry leaders how best to ensure that the brightest and best follow in their footsteps and create a positive pipeline of future leaders.

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  2. CMO Forum Meeting Overview, Cannes (June 2025)
    Event reports
    CMO

    CMO Forum Meeting Overview, Cannes (June 2025)

    WFA

    Overview of the WFA CMO Forum held in Cannes in June 2025

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  3. Marketing leaders highlight key trends at Global Marketer Week 2025
    Video
    CreativityGlobal Marketer WeekAICMO

    Marketing leaders highlight key trends at Global Marketer Week 2025

    WFA

    Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in Brussels between April 18 and 21.

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  4. CMO Forum Meeting Overview (March 2025)
    Event reports
    CMO

    CMO Forum Meeting Overview (March 2025)

    WFA

    Overview of the WFA CMO Forum meeting held in person in Singapore on the 4th of March.

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  5. WFA reveals CMO shortlist for Global Marketer of the Year 2024
    Press releases
    Global Marketer of the YearCMO

    WFA reveals CMO shortlist for Global Marketer of the Year 2024

    WFA

    Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists. Voting is now open until 20 January 2025, with the winner announced later that month in partnership with The Drum.

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  6. CMO Forum APAC meeting overview (September 2024)
    Event reports
    CMO

    CMO Forum APAC meeting overview (September 2024)

    WFA

    Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

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  7. Benchmark: Global and local brand consistency
    Benchmark
    Marketing structureCMOCMO Forum

    Benchmark: Global and local brand consistency

    WFA

    WFA member benchmark on centralising marketing assets and resources into a singular platform

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  8. CMO Forum Meeting Overview, Cannes (June 2024)
    Event reports
    Advertising & policyCannes LionsCMOCMO Forum

    CMO Forum Meeting Overview, Cannes (June 2024)

    WFA

    Overview of the WFA CMO Forum held in person in Cannes

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  9. What do marketers want to see in Cannes?
    Video
    Brand purposeCreativityGlobal Marketer WeekMarketing technologyCannes LionsAICMOMarketing technology

    What do marketers want to see in Cannes?

    WFA

    We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four big themes dominate their demands: creativity, purpose, AI and impact.

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  10. CMO Forum Toronto (May 2024)
    Event reports
    CMOCMO Forum

    CMO Forum Toronto (May 2024)

    WFA

    Overview of the WFA CMO Forum held in person during WFA's Global Marketer Week in May 2024. 

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  11. CMO: The impossible job?
    Expert opinion
    CMO

    CMO: The impossible job?

    WFA

    Has CMO become an impossible job? Five industry leaders share their view.

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