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Marketing procurementMarketing procurementAI in marketing procurement: what are the emerging trends?
Read more about "AI in marketing procurement: what are the emerging trends?"3 in 4 marketing procurement teams lack KPIs to monitor AI/GenAI impact, as they are still at an early stage of deployment.
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Trends & forecastsWFA strategic partners predict what to watch in 2026
Read more about "WFA strategic partners predict what to watch in 2026"What’s next for global marketing in the year ahead? WFA strategic partners share their take.
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Eleven new members start the year with WFA
Read more about "Eleven new members start the year with WFA"Eleven new brand owners have signed up to be part of WFA's global network of senior marketers, reinforcing its position as the world’s biggest organisation for client-side marketing and policy leaders.
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Marketing effectivenessSwedish advertisers launch marketing effectiveness handbook
Read more about "Swedish advertisers launch marketing effectiveness handbook"New guide aims to bridge gap between strategy and implementation
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Marketing effectivenessHow marketing excellence can drive shareholder value – research spotlight
Read more about "How marketing excellence can drive shareholder value – research spotlight"Good marketing pays for itself and then funds even better marketing
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Forum ConnectCMO ForumWFA Forum Connect heads to Mumbai
Read more about "WFA Forum Connect heads to Mumbai"On 3 February, WFA’s world-class, cross-function knowledge exchange is heading to India in association with the Indian Society of Advertisers (ISA), with a brief to bring new ideas and inspiration to marketers.
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National Associations in India, UK, Norway and Morocco change leadership
Read more about "National Associations in India, UK, Norway and Morocco change leadership"Four national associations across have announced significant leadership transitions.
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President's AwardsCall for submissions: WFA President’s Awards 2026
Read more about "Call for submissions: WFA President’s Awards 2026"WFA to honour President’s Awards winners at Global Marketer Week 2026 in Stockholm in April.
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Data governanceWhy data integrity matters for media effectiveness
Read more about "Why data integrity matters for media effectiveness"WFA's new White Paper The Data Integrity Advantage shows why stronger upstream data practices are central to media quality.
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Trends & forecasts4 changes taking place in sponsorships and partnerships
Read more about "4 changes taking place in sponsorships and partnerships"Sponsorship is evolving beyond presence to partnerships that shape culture and deliver measurable brand and business performance according to a WFA Global Study with Lumency.
