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WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for advertisers.
In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on substantiation and communication of explicit environmental claims (Green Claims directive). The proposal is part of the Commission’s 2020 New Circular Economy Action Plan under the umbrella of its European Green Deal policy, which aims for the EU to be climate neutral by 2050.
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 23 May 2023.
Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023 to broader understand the composition of these frameworks, some of their weaknesses and areas for potential collaboration across teams.
WFA-EU Pledge position on the EU Sustainable Food Systems ramework innitiative
Overview of the Digital Governance Exchange (DGX) meeting held in person on 9 March 2023
WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital Markets Act (DMA), as the implementation process of the new rules begins.
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 February 2023.