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  1.    The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
    Advertising & policy

    The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?

    WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for advertisers.

    Read more about "The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?"
  2.    Green Claims Directive – At-a-glance briefing
    Advertising & policy

    Green Claims Directive – At-a-glance briefing

    In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on substantiation and communication of explicit environmental claims (Green Claims directive). The proposal is part of the Commission’s 2020 New Circular Economy Action Plan under the umbrella of its European Green Deal policy, which aims for the EU to be climate neutral by 2050.

    Read more about "Green Claims Directive – At-a-glance briefing"
  3.    PAG Meeting Overview (November 2023)
    Advertising & policyDigital policy

    PAG Meeting Overview (November 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.

    Read more about "PAG Meeting Overview (November 2023)"
  4.    PAG Meeting Overview (September 2023)
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.

    Read more about "PAG Meeting Overview (September 2023)"
  5.    PAG Meeting Overview (May 2023)
    Digital policy

    PAG Meeting Overview (May 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 23 May 2023.

    Read more about "PAG Meeting Overview (May 2023)"
  6.    WFA Survey: Responsible Marketing Frameworks
    Advertising & policyDigital policyInclusive marketing

    WFA Survey: Responsible Marketing Frameworks

    Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023 to broader understand the composition of these frameworks, some of their weaknesses and areas for potential collaboration across teams. 

    Read more about "WFA Survey: Responsible Marketing Frameworks"
  7.    EU Sustainable Food Systems Framework initiative
    Advertising & policy

    EU Sustainable Food Systems Framework initiative

    WFA-EU Pledge position on the EU Sustainable Food Systems ramework innitiative

    Read more about "EU Sustainable Food Systems Framework initiative"
  8.    DGX meeting overview (March 2023, London)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (March 2023, London)

    Overview of the Digital Governance Exchange (DGX) meeting held in person on 9 March 2023

    Read more about "DGX meeting overview (March 2023, London)"
  9.    WFA Guide: DSA and DMA implementation
    Advertising & policyDigital policy

    WFA Guide: DSA and DMA implementation

    WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital Markets Act (DMA), as the implementation process of the new rules begins.

    Read more about "WFA Guide: DSA and DMA implementation"
  10.    PAG Meeting Overview (February 2023)

    PAG Meeting Overview (February 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 February 2023.

    Read more about "PAG Meeting Overview (February 2023)"