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Advertising & policyDigital policyPAG Meeting Overview (September 2024)
Read more about "PAG Meeting Overview (September 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 September 2024
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Advertising & policyWFA Regulatory Tracker: Gen AI Transparency Obligations
Read more about "WFA Regulatory Tracker: Gen AI Transparency Obligations"An overview of AI transparency obligations key markets globally
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Advertising & policyCo-operation between marketing and policy experts reaches unprecedented levels in Latin America
Read more about "Co-operation between marketing and policy experts reaches unprecedented levels in Latin America"Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA research
Responsible marketing and brand purpose, the main areas for collaboration
WFA mebers can download the findings in Spanish here
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Advertising & policyDigital policy
PAG Meeting Overview (June 2024)
Read more about "PAG Meeting Overview (June 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 11 June 2024
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Global Marketer WeekMarketers at major multinationals say input from policy professionals is more relevant than ever
Read more about "Marketers at major multinationals say input from policy professionals is more relevant than ever"Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and reputation.
WFA launches model Framework for Positive Marketing Behaviours to help foster collaboration and enable marketers to better manage risk and opportunity in a polarised world.
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Advertising & policyDigital policyThe DSA implementation and enforcement tracker
Read more about "The DSA implementation and enforcement tracker"A tracker of the implementation measures taken by key online platforms to meet the advertising-related obligations in the EU’s Digital Services Act, and of the enforcement cases of relevance to advertisers.
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Advertising & policyDigital policyPrivacy & tech
TPA Taskforce overview (April 2024)
Read more about "TPA Taskforce overview (April 2024)"Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024
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AANA response to consultation on HFSS marketing restrictions in Australia
Read more about "AANA response to consultation on HFSS marketing restrictions in Australia"The Asutralian national advertiser association, AANA, recently responsed to a consultation carried out by the Australian government as a response to their innitiative to further limit the advertising of HFSS products.
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Advertising & policyDigital policyPAG Meeting Overview (February 2024)
Read more about "PAG Meeting Overview (February 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 February 2024
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Advertising & policyDigital policyGDPR
WFA Submission – 2nd report on the application of the GDPR
Read more about "WFA Submission – 2nd report on the application of the GDPR"WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation (GDPR)
