Green Claims Policy Heatmap

WFA Policy Tools

Green Claims Policy Heatmap

An overview of regulation of sustainability claims in key markets.

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This mapping gives an overview of regulation, advertising standards, and WFA member associations’ initiatives when it comes to setting rules and guidance for sustainability claims in marketing.

Download the Green Claims Heatmap
This mapping gives an overview of regulation, advertising standards, and WFA member associations’ initiatives when it comes to setting rules and guidance for sustainability claims in marketing.

These following documents elaborated by ICAS and EASA complement WFA's Green Claims Heatmap:

Local legislation on environmental claims

Local legislation on environmental claims

A detailed overview of local legislation on environmental claims in countries that are members of the International Council for Advertising Self-Regulation (ICAS) and the European Advertising Standards Alliance (EASA).
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Local self-regulatory rules on environmental claims

Local self-regulatory rules on environmental claims

A detailed overview of local self-regulatory rules on environmental claims across more than 40 countries in ICAS and EASA membership.
See more

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