• Jump to the content
  • Jump to the menu
The only global network
for senior marketers
  • Communities
    • Marketing
      • CMO Forum
      • Media Forum
      • Sourcing Forum
      • Marketing Capability Forum
      • In-House Forum
      • Insight Forum
    • Policy
      • Policy Action Group
      • Privacy & Tech Forum
      • Alcohol Marketing
      • Responsible Advertising and Children
    • Communities
      • AI Community
      • Inclusive Marketing Community
      • Sustainable Marketing Community
  • Initiatives
    • Marketing
      • Global Media Charter
      • Halo
      • Marketer of the Future
      • Positive Marketing Behaviours
      • Global Brand Transformation
      • Clients & creativity 2026
      • Media Effectiveness
    • CMO series
      • Better Marketing Pod
      • The Candid CMO
    • Awards
      • Global Marketer Of The Year
      • WFA President's Awards
  • Events
    • All events
      • Event overview
      • Peer-to-Peer Forums
      • Webinars
    • Featured events
      • Forum Connect
      • Global Marketer Week
  • Tools
    • Marketing tools
      • Agency Cost Index
      • Digital Media Benchmark
      • Outlook
    • Policy heatmaps
      • Alcohol Marketing
      • Green Claims
      • Influencer Marketing
      • Food Marketing and Children
      • Privacy Heatmap
    • Policy tools
      • Alcohol Marketing Road Test
      • Privacy Enforcement Cases
  • Knowledge hub
  • Become a member
Search Jump to navigation
  • About WFA
  • News
  • Job Board
  • Login
  • Create an account

Type your search and press enter

Search

Sitemap

Communities

  • Marketing
    • CMO Forum
      • WFA's CMO Forum
    • Media Forum
      • Media Forum
    • Sourcing Forum
      • WFA's Sourcing Forum
      • Supplier Diversity Playbook
      • Skills in Marketing Procurement
    • Marketing Capability Forum
      • Marketing Capability Forum
    • In-House Forum
      • In-House Forum
    • Insight Forum
      • Insight Forum
  • Policy
    • Policy Action Group
      • WFA's Policy Action Group
    • Privacy & Tech Forum
      • Privacy & Tech Forum
    • Alcohol Marketing
      • Alcohol Marketing overview
    • Responsible Advertising and Children
      • Responsible Advertising and Children
  • Communities
    • AI Community
      • WFA's AI Community
    • Inclusive Marketing Community
      • Hub
      • Guide to Inclusive Production
    • Sustainable Marketing Community
      • Hub
      • Sustainable Marketing 2030
      • Creativity Into Action Playbook
      • Sustainability Stories
        • Sustainability Stories
        • Sust Stories (weblog detail page)

Initiatives

  • Marketing
    • Global Media Charter
    • Halo
    • Marketer of the Future
      • Marketer of the future
    • Positive Marketing Behaviours
  • CMO series
    • Better Marketing Pod
      • Better Marketing Podcast
    • The Candid CMO
  • Awards
    • Global Marketer Of The Year
      • Overview
    • WFA President's Awards
      • WFA President's Awards

Events

  • All events
    • Event overview
    • Peer-to-Peer Forums
    • Webinars
  • Featured events
    • Forum Connect
    • Global Marketer Week

Tools

  • Marketing tools
    • Agency Cost Index
    • Digital Media Benchmark
    • Outlook
  • Policy heatmaps
    • Alcohol Marketing
    • Green Claims
    • Influencer Marketing
    • Food Marketing and Children
    • Privacy Heatmap
  • Policy tools
    • Alcohol Marketing Road Test
      • Welcome
    • Privacy Enforcement Cases

Knowledge hub

  • Knowledge

Get analysis, insight & opinions from the world's top marketers.

Sign up to our newsletter.

Subscribe

WFA is the only organisation representing and connecting global marketers.

Become a member

  • LinkedIn
  • Youtube
  • Spotify
  • Apple
  • Instagram

Some of our members

  • Lenovo
    https://www.lenovo.com/
  • Laboratoires Mayoly Spindler
    https://mayoly.com/en/
  • Asahi Group Holdings, Ltd.
    https://www.asahigroup-holdings.com/en/
  • Constellation Brands
    http://www.cbrands.com
  • Zespri International Ltd
    https://www.zespri.com/
  • Grupo Bimbo
    http://www.grupobimbo.com
  • ExxonMobil
    https://corporate.exxonmobil.com/
  • Volvo Cars
    https://www.volvogroup.com/
  • Infosys Limited
    http://www.infosys.com
  • Zalando SE
    http://www.zalando.de
  • News
  • Contact
  • Disclaimer
  • Privacy policy
  • Change cookie settings
  • Sitemap
Powered by Procurios
Mobile navigation
  • Communities
    • Marketing
      • CMO Forum
      • Media Forum
      • Sourcing Forum
      • Marketing Capability Forum
      • In-House Forum
      • Insight Forum
    • Policy
      • Policy Action Group
      • Privacy & Tech Forum
      • Alcohol Marketing
      • Responsible Advertising and Children
    • Communities
      • AI Community
      • Inclusive Marketing Community
      • Sustainable Marketing Community
  • Initiatives
    • Marketing
      • Global Media Charter
      • Halo
      • Marketer of the Future
      • Positive Marketing Behaviours
      • Global Brand Transformation
      • Clients & creativity 2026
      • Media Effectiveness
    • CMO series
      • Better Marketing Pod
      • The Candid CMO
    • Awards
      • Global Marketer Of The Year
      • WFA President's Awards
  • Events
    • All events
      • Event overview
      • Peer-to-Peer Forums
      • Webinars
    • Featured events
      • Forum Connect
      • Global Marketer Week
  • Tools
    • Marketing tools
      • Agency Cost Index
      • Digital Media Benchmark
      • Outlook
    • Policy heatmaps
      • Alcohol Marketing
      • Green Claims
      • Influencer Marketing
      • Food Marketing and Children
      • Privacy Heatmap
    • Policy tools
      • Alcohol Marketing Road Test
      • Privacy Enforcement Cases
  • Knowledge hub
  • Become a member
  • About WFA
  • News
  • Job Board
  • Login
  • Create an account

Download our latest research Clients & Creativity:

Download

NIVEA's Global VP, Tobias Collée, shares on the importance of humanity and cultural respect, as part of the Candid CMO series.

Read the interview

WFA Forum Connect New York

September 29

Book your seat

Outlook

WFA's media price inflation forecast tool

Download

WFA Forums and Communities bring peers together to address their priority issues and most pressing business challenges. These groups are client only, so no agencies, media or suppliers. They are conducted under Chatham House Rules and always under strict compliance with competition rules.

WFA initiatives are designed to drive positive change for the benefit of brand advertisers, people and society at large.

WFA events bring members together to exchange insight and engage with their peers on their priority issues.

WFA develops bespoke marketing and policy tools to help members benchmark performance, view forecasts and monitor policy and marketing trends.

Your website experience and privacy matter to us

That is why we want to let you know that we use cookies and similar technologies to measure traffic on and engagement with our website. That way we can remember your choices and preferences. Other than strictly necessary ones, cookies will only be set if you agree. Please indicate below which cookies and similar technologies you agree we may use:

  1. Essential for the functioning of this website.

  2. To remember your choices and preferences.

  3. To anonymously measure and report on your engagement with our website, so we can improve the site and our services.

  4. To enable social media sharing options for you and to allow us to share external content with you (like YouTube videos).

You can find more details about the cookies and similar technologies we use in our privacy policy.