This WFA award celebrates the role that regional and global marketers play in building brilliant businesses, setting the course of our industry and inspiring others. The aim is to showcase global and regional marketers who have been truly making a difference in the last 12 months.
Working together with our global media partner, The Drum, we want to acknowledge those who are using the power of marketing to deliver better business results; those who are using their influence to improve the way our industry operates; and those who are helping to create a climate where smart, sensitive marketing can be accepted and welcomed by consumers.
P&G's Chief Brand Officer, Marc Pritchard, has been named WFA Global Marketer of the Year 2020. He was awarded this honour following a combined vote from an expert jury and the industry at large including WFA members, with each accounting for a half of the final score.
Marc Pritchard, Chief Brand Officer, P&G
“This honor goes to P&G brand builders around the world. It’s a privilege to represent their tremendous work in 2020—֫taking action to be a force for good for society and a force for growth in business. I’m humbled to accept this prestigious recognition on their behalf.”
After attentively considering more than 30 eligible names as part of the shortlisting process, our expert jury of 14 marketing industry leaders has helped select the following six marketers for the final voting round:
Andrew GarrihyAndrewGlobal Chief Brand Officer, Huawei Consumer Business Group & Western Europe Chief Marketing Officer
Andrew has helped Huawei weather many storms in the last couple of years, both geopolitical and the pandemic. He’s also helped develop Story Sign, a text to sign language app that has transformed the lives of deaf communities around the world and across devices.
Fernando MachadoFernandoGlobal Chief Marketing Officer, Restaurant Brands International
Fernando has expanded his remit beyond Burger King and now oversees the whole group, which includes Tim Horton’s and Popeye’s. This year his bold creative approach has been focused on driving business during lock down.
Lisa McKnightLisaSVP, Global Head of Barbie & Dolls Portfolio, Mattel, Inc.
Lisa has helped reinvent an iconic brand, updating the classic doll for the 21st century with vastly greater diversity in the range.
Our jury represents a hugely experienced team of marketers, consultants and industry experts.
Chaired by Raja Rajamannar, Mastercard’s Chief Marketing and Communications Officer, it includes a wide range of sector and regional expertise, making it perfectly equipped to identify those who are making the biggest impact on the increasingly global marketing business.
Atul AgrawalAtulSenior Vice President - Corporate Brand and Marketing, Tata
Mary GerzemaMarySVP Digital Marketing - Media and Consumer Insights, Shiseido
Susanne KunzSusanneManaging Director, German Advertisers Association (OWM)
Stephan LoerkeStephanChief Executive Officer, WFA
Stephan manages the WFA secretariat, oversees all work carried out on behalf of its members and is the WFA’s main spokesperson. He sits on all WFA public affairs and marketing committees, as well as on the WFA Executive Committee.
Prior to joining WFA, Stephan worked at the United Nations in New York and later in both marketing and management roles at L'Oréal. Combining French and German nationalities, Stephan speaks French, German, English, Dutch and Spanish.
Charlotte McElenyCharlotteAsia Editor, The Drum
Elizabeth MeloElizabethExecutive President, Colombian National Advertisers Association (ANDA)
Debbie MorrisonDebbieManaging Director Global Partnerships & Events, Ebiquity
Eloísa MoscardóEloísaHead of Corporate Advertising and Content, Santander Group
Edward OsweEdwardChief Executive Officer, Marketing Society of Kenya (MSK)
Lucinda Peniston-BainesLucindaCo-founder & Managing Partner, The Observatory International
Raja RajamannarRajaWFA President and Chief Marketing & Communications Officer and President Healthcare, Mastercard
Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joing the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.
Magid SouhamiMagidPresident & Partner, Global Data Bank
Kadri TaibKadriPresident, Malaysian Advertisers Association (MAA)