Overview

Global Marketer of the Year 2023

The call for nominations is closed. A shortlist will be announced in December.

Global Marketer of the Year 2023

Celebrating great marketers making a real difference

Senior global and regional marketers can have a huge impact in multiple ways.

Whether it’s creating effective purpose-driven campaigns, restructuring the way their internal and external teams work together or playing an industry leadership role, for example around furthering the Diversity & Inclusion agenda, great marketers make a real difference.

Since 2017, the WFA Global Marketer of the Year Award has been seeking to identify the person in a global or regional role who has, over the last 12 months, made the most impact on their company, our industry and the reputation of marketing among consumers.

In 2022, the Global Marketer of the Year Award went to Cristina Diezhandino, Chief Marketing Officer of Diageo.

Here are 6 reasons why Global Marketer of the Year 2023 matters:

Criteria

We believe that the best global and regional marketers should show outstanding leadership in four key areas:

  1. Driving initiatives which contribute towards sustainable business growth/practices;
  2. Optimising their global marketing organisation, including working more effectively with partners;
  3. Delivering stand-out innovation and creative effectiveness;
  4. Playing an industry leadership role, for example around furthering the Diversity & Inclusion agenda.

All nominations should demonstrate outstanding leadership in two or more of these areas, with particular reference to their activities in the last 12 months. They should also have been working for their current company for two years or more.

There are no entry fees.

Our Jury

Our jury represents a hugely experienced team of marketers, consultants and industry experts.

Chaired by Raja Rajamannar, Mastercard’s Chief Marketing and Communications Officer, it includes a wide range of sector and regional expertise, making it perfectly equipped to identify those who are making the biggest impact on the increasingly global marketing business.

  • Ademorayo Apara
    Ademorayo Apara Ademorayo Snr MSE Brand Strategy Budget Planning & Special Projects, First Bank of Nigeria
  • Jerry Daykin
    Jerry Daykin Jerry VP, Head of Global Media, Beam Suntory & WFA Global Diversity Ambassador
  • Jasper Donat
    Jasper Donat Jasper CEO, Branded
  • Leyal Eskin
    Leyal Eskin Leyal VP - Head of Personal Care Business Arabia, Unilever & Chair of the Advertising Business Group (ABG)
  • Josh Faulks
    Josh Faulks Josh CEO, Australian Association of National Advertisers (AANA)
  • Mikimasa Hamamatsu
    Mikimasa Hamamatsu Mikimasa General Manager, Global Marketing, Nissan Motor Corporation
  • Stephan Loerke
    Stephan Loerke Stephan Chief Executive Officer, WFA
  • Eloísa Moscardó
    Eloísa Moscardó Eloísa Head of Corporate Marketing, Santander Group
  • Tom Ollerton
    Tom Ollerton Tom Founder, Automated Creative
  • Lucinda Peniston-Baines
    Lucinda Peniston-Baines Lucinda Co-Founder and Managing Partner, The Observatory International
  • Lena Petersen
    Lena Petersen Lena Chief Brand Officer, MediaLink
  • David Porter
    David Porter David Strategic Advisor
  • Raja Rajamannar
    Raja Rajamannar Raja Chief Marketing & Communications Officer, Mastercard and WFA President
  • Matt Scheckner
    Matt Scheckner Matt Chairman, Advertising Week
  • Josephine Tan
    Josephine Tan Josephine VP, APAC Digital Hub, Diageo
  • Solitaire Townsend
    Solitaire Townsend Solitaire Chief Solutionist & Co-Founder, Futerra
Award timeline

Call for nominations

24 August '23 - 11 October '23

Call for votes

December '23 - January '24

Winner announced

Early February '24

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