After attentively considering all the eligible names as part of the shortlisting process, our expert jury has helped select the following seven marketers for the final voting round:
Andrea ÁlvaresAndreaChief Brand, Innovation, International and Sustainability Officer, Natura
Andrea has helped empower the company’s consultants’ network, providing representatives with new digital tools, extending payment terms and supporting them during the pandemic. She has also played a strong role in helping Natura drive up its innovation index, which has risen nearly 10 percentage points in the last two years.
Conny BraamsConnyChief Digital and Marketing Officer, Unilever
Conny is Unilever’s first-ever Chief Digital and Marketing Officer, leading the company’s end-to-end digital transformation and identifying new opportunities for growth. She believes brands have a responsibility to make sustainable behaviours easy and every day.
Rupen DesaiRupenGlobal CMO, Dole Sunshine Company
Rupen has developed a new business model for Dole – driven by a clear purpose that good nutrition is a human right – that is delivering sustainable growth. He has worked with Piñatex to turn pineapple leaves into vegan leather, resulting in a new series of Nike shoes, and helped set up the Sunshine for All Fund, which allows start-ups to evaluate and test new technology within the business.
Cristina has re-imagined how the company’s 1,200-strong marketing team works. She and her team have introduced quarterly plans and small challenge teams to address specific short-term problems. During the pandemic she focused on enabling consumers to recreate that bar feeling at home, growing the ecommerce business, while also supporting bars and bar staff.
Julia GoldinJuliaEVP, Chief Product and Marketing Officer, LEGO Group
Julia’s remit covers product development, licensing and partnerships as well as marketing, research and the company’s in-house creative agency. During the pandemic she and her team devised the #letsbuildtogether campaign to support isolated children and their parents in just two weeks.
Pratik ThakarPratikHead of Global Creative Strategy and Content, Coca-Cola, The Coca-Cola Company
Pratik has led structural changes that have allowed Coca-Cola’s marketing teams and agency partners to collaborate even more closely during the pandemic. He has created new merchandising partnerships and launched the company’s game-themed “One Coke Away from Each Other” campaign.
Jane WakelyJaneLead CMO, Mars, Inc.
Jane is driving the transformation of Mars’ marketing function, delivering a new mandate – building brands for mutual value – to create a roadmap for sustainable growth. Recent campaigns include Sheba’s Hope Reef product, where the brand partnered with National Geographic to help regrow coral at the site in Indonesia.
About
This WFA award celebrates the role that regional and global marketers play in building brilliant businesses, setting the course of our industry and inspiring others. The aim is to showcase global and regional marketers who have been truly making a difference in the last 12 months.
Working together with our global media partner, The Drum, we want to acknowledge those who are using the power of marketing to deliver better business results; those who are using their influence to improve the way our industry operates; and those who are helping to create a climate where smart, sensitive marketing can be accepted and welcomed by consumers.
