Overview

Global Marketer of the Year 2021

Celebrating global and regional marketers who have been truly making a difference

<p>Global Marketer of the Year 2021</p>

Meet the nominees

Andrea Álvares, Natura

Conny Braams, Unilever

Rupen Desai, Dole Sunshine Company

Cristina Diezhandino, Diageo

Julia Goldin, the LEGO Group

Pratik Thakar, The Coca-Cola Company

Jane Wakely, Mars, Incorporated

More about our top 7

  1.    Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC

    Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC

    Pratik Thakar, Head of Global Creative Strategy and Content at TCCC, is one of the seven global marketers shortlisted for this…

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC"
  2.    Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated

    Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated

    Jane Wakely, Lead CMO at Mars, Incorporated, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of…

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated"
  3.    Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura

    Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura

    Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global…

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura"
  4.    Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever

    Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever

    Conny Braams, Chief Digital and Marketing Officer at Unilever, is one of the seven global marketers shortlisted for this year's WFA…

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever"
  5.    Meet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company

    Meet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company

    Rupen Desai, Global CMO at Dole Sunshine Company, is one of the seven global marketers shortlisted for this year's WFA Global…

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company"
  6.    Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo

    Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo

    Cristina Diezhandino, CMO at Diageo, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the…

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo"
  7.    Meet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group

    Meet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group

    Julia Goldin, EVP, Chief Product and Marketing Officer at the LEGO Group, is one of the seven global marketers shortlisted for this…

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group"

Our shortlist

After attentively considering all the eligible names as part of the shortlisting process, our expert jury has helped select the following seven marketers for the final voting round:

  • Andrea Álvares Andrea Chief Brand, Innovation, International and Sustainability Officer, Natura

    Andrea has helped empower the company’s consultants’ network, providing representatives with new digital tools, extending payment terms and supporting them during the pandemic. She has also played a strong role in helping Natura drive up its innovation index, which has risen nearly 10 percentage points in the last two years.

  • Conny Braams Conny Chief Digital and Marketing Officer, Unilever

    Conny is Unilever’s first-ever Chief Digital and Marketing Officer, leading the company’s end-to-end digital transformation and identifying new opportunities for growth. She believes brands have a responsibility to make sustainable behaviours easy and every day.

  • Rupen Desai Rupen Global CMO, Dole Sunshine Company

    Rupen has developed a new business model for Dole – driven by a clear purpose that good nutrition is a human right – that is delivering sustainable growth. He has worked with Piñatex to turn pineapple leaves into vegan leather, resulting in a new series of Nike shoes, and helped set up the Sunshine for All Fund, which allows start-ups to evaluate and test new technology within the business.

  • Cristina Diezhandino Cristina Chief Marketing Officer, Diageo

    Cristina has re-imagined how the company’s 1,200-strong marketing team works. She and her team have introduced quarterly plans and small challenge teams to address specific short-term problems. During the pandemic she focused on enabling consumers to recreate that bar feeling at home, growing the ecommerce business, while also supporting bars and bar staff.

  • Julia Goldin Julia EVP, Chief Product and Marketing Officer, LEGO Group

    Julia’s remit covers product development, licensing and partnerships as well as marketing, research and the company’s in-house creative agency. During the pandemic she and her team devised the #letsbuildtogether campaign to support isolated children and their parents in just two weeks.

  • Pratik Thakar Pratik Head of Global Creative Strategy and Content, Coca-Cola, The Coca-Cola Company

    Pratik has led structural changes that have allowed Coca-Cola’s marketing teams and agency partners to collaborate even more closely during the pandemic. He has created new merchandising partnerships and launched the company’s game-themed “One Coke Away from Each Other” campaign.

  • Jane Wakely Jane Lead CMO, Mars, Inc.

    Jane is driving the transformation of Mars’ marketing function, delivering a new mandate – building brands for mutual value – to create a roadmap for sustainable growth. Recent campaigns include Sheba’s Hope Reef product, where the brand partnered with National Geographic to help regrow coral at the site in Indonesia.

About

This WFA award celebrates the role that regional and global marketers play in building brilliant businesses, setting the course of our industry and inspiring others. The aim is to showcase global and regional marketers who have been truly making a difference in the last 12 months.

Working together with our global media partner, The Drum, we want to acknowledge those who are using the power of marketing to deliver better business results; those who are using their influence to improve the way our industry operates; and those who are helping to create a climate where smart, sensitive marketing can be accepted and welcomed by consumers.

Find out more:
Timeline

Call for nominations

September 9 - October 10

Call for votes

November 18 - December 31

Winner announced

January 2022

Media partner

For more information or questions, please contact us