Overview

Global Marketer of the Year 2020

Global Marketer of the Year 2020

Procter & Gamble’s Chief Brand Officer, Marc Pritchard, has been named WFA Global Marketer of the Year 2020.

He was awarded this honour following a combined vote from an expert jury and the industry at large including WFA members, with each accounting for a half of the final score.

Our shortlist

After attentively considering more than 30 eligible names as part of the shortlisting process, our expert jury of 14 marketing industry leaders has helped select the following six marketers for the final voting round:

  • Andrew Garrihy Andrew Global Chief Brand Officer, Huawei Consumer Business Group & Western Europe Chief Marketing Officer

    Andrew has helped Huawei weather many storms in the last couple of years, both geopolitical and the pandemic. He’s also helped develop Story Sign, a text to sign language app that has transformed the lives of deaf communities around the world and across devices.

  • Fernando Machado Fernando Global Chief Marketing Officer, Restaurant Brands International

    Fernando has expanded his remit beyond Burger King and now oversees the whole group, which includes Tim Horton’s and Popeye’s. This year his bold creative approach has been focused on driving business during lock down.

  • Lisa McKnight Lisa SVP, Global Head of Barbie & Dolls Portfolio, Mattel, Inc.

    Lisa has helped reinvent an iconic brand, updating the classic doll for the 21st century with vastly greater diversity in the range.

  • Ivan Pollard Ivan SVP, Global Chief Marketing Officer, General Mills

    Ivan has taken a three Cs approach to General Mills; creativity, building a community and enhancing capability. He has also mixed precision marketing with the opportunities presented by big cultural events.

  • Marc Pritchard Marc Chief Brand Officer, P&G

    Marc has not only boosted P&G’s data-driven capabilities but he has also developed new ‘fix and flow’ agency models as well as ensuring that all communications meet the highest standards on gender equality and diversity.

  • Jane Wakely Jane Lead CMO, Mars

    Jane has been a critical part of Mars’ efforts to innovate digitally and creatively. Her current focus is to move petcare beyond the functional into a category that creates a better world for pets.

Andrew Garrihy, Global Chief Brand Officer, Huawei Consumer Business Group

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Fernando Machado, Global CMO, RBI

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Lisa McKnight, SVP, Global Head of Barbie and Dolls Portfolio, Mattel

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Ivan Pollard, SVP, Global CMO, General Mills

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Marc Pritchard, Chief Brand Officer, P&G

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Jane Wakely, Lead CMO, Mars

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About

In its fourth year, the WFA Global Marketer of the Year Award is meant to celebrate the role that regional and global marketers play in building brilliant businesses, setting the course of our industry and inspiring others.

The aim is to showcase, together with our global media partner, The Drum, global and regional marketers who have been truly making a difference in the last 12 months.

We want to acknowledge those who are using the power of marketing to deliver better business results; those who are using their influence to improve the way our industry operates; and those who are helping to create a climate where smart, sensitive marketing can be accepted and welcomed by consumers.

Find out more:
Timeline

Call for nominations

September 30 - October 25

Call for votes

December 3 - January 31

Winner announced

Early February 2021

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