In its fourth year, the WFA Global Marketer of the Year Award is meant to celebrate the role that regional and global marketers play in building brilliant businesses, setting the course of our industry and inspiring others.

The aim is to showcase, together with our global media partner, The Drum, global and regional marketers who have been truly making a difference in the last 12 months.

We want to acknowledge those who are using the power of marketing to deliver better business results; those who are using their influence to improve the way our industry operates; and those who are helping to create a climate where smart, sensitive marketing can be accepted and welcomed by consumers.