Our shortlist
After attentively considering more than 30 eligible names as part of the shortlisting process, our expert jury of 14 marketing industry leaders has helped select the following six marketers for the final voting round:
Overview
Andrew Garrihy, Global Chief Brand Officer, Huawei Consumer Business Group
Fernando Machado, Global CMO, RBI
Lisa McKnight, SVP, Global Head of Barbie and Dolls Portfolio, Mattel
Ivan Pollard, SVP, Global CMO, General Mills
Marc Pritchard, Chief Brand Officer, P&G
Jane Wakely, Lead CMO, Mars
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Andrew Garrihy Andrew Global Chief Brand Officer, Huawei Consumer Business Group & Western Europe Chief Marketing OfficerAndrew has helped Huawei weather many storms in the last couple of years, both geopolitical and the pandemic. He’s also helped develop Story Sign, a text to sign language app that has transformed the lives of deaf communities around the world and across devices.
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Fernando Machado Fernando Global Chief Marketing Officer, Restaurant Brands InternationalFernando has expanded his remit beyond Burger King and now oversees the whole group, which includes Tim Horton’s and Popeye’s. This year his bold creative approach has been focused on driving business during lock down.
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Lisa McKnight Lisa SVP, Global Head of Barbie & Dolls Portfolio, Mattel, Inc.Lisa has helped reinvent an iconic brand, updating the classic doll for the 21st century with vastly greater diversity in the range.
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Ivan Pollard Ivan SVP, Global Chief Marketing Officer, General MillsIvan has taken a three Cs approach to General Mills; creativity, building a community and enhancing capability. He has also mixed precision marketing with the opportunities presented by big cultural events.
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Marc Pritchard Marc Chief Brand Officer, P&GMarc has not only boosted P&G’s data-driven capabilities but he has also developed new ‘fix and flow’ agency models as well as ensuring that all communications meet the highest standards on gender equality and diversity.
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Jane Wakely Jane Lead CMO, MarsJane has been a critical part of Mars’ efforts to innovate digitally and creatively. Her current focus is to move petcare beyond the functional into a category that creates a better world for pets.
About
In its fourth year, the WFA Global Marketer of the Year Award is meant to celebrate the role that regional and global marketers play in building brilliant businesses, setting the course of our industry and inspiring others.
The aim is to showcase, together with our global media partner, The Drum, global and regional marketers who have been truly making a difference in the last 12 months.
We want to acknowledge those who are using the power of marketing to deliver better business results; those who are using their influence to improve the way our industry operates; and those who are helping to create a climate where smart, sensitive marketing can be accepted and welcomed by consumers.
Find out more:
Timeline
Call for nominations
September 30 - October 25
Call for votes
December 3 - January 31
Winner announced
Early February 2021
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Media partner
For more information or questions, please contact us
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Camelia Cristache
c.cristache@wfanet.org -
Robert Dreblow
r.dreblow@wfanet.org