Overview

Global Marketer of the Year 2022

<p>Global Marketer of the Year 2022</p>

About

Senior global and regional marketers can have a huge impact in multiple ways.

Whether it’s creating effective purpose-driven campaigns, restructuring the way their internal and external teams work together or playing an industry leadership role, for example around furthering the Diversity & Inclusion agenda, great marketers make a real difference.

The WFA Global Marketer of the Year seeks to identify the person in a global or regional role who has over the last 12 months made the most impact on their company, our industry and the reputation of marketing among consumers.

Who should enter?

This award is open to any client-side marketer in a senior global or regional position, who has worked for their company for a minimum of two years.

Jury members should not be nominated.

How can they enter?

Any member of the global marketing community can nominate an inspiring global or regional leader. They can do this simply by clicking on the ‘Nominate now’ button on the award page.

Additionally, our expert jury of global marketers and industry experts – chaired by Mastercard’s Raja Rajamannar – can nominate those they think deserve wider recognition.

Criteria

We believe that the best global and regional marketers should show outstanding leadership in four key areas:

  1. Driving initiatives which contribute towards sustainable business growth/practices;
  2. Optimising their global marketing organisation, including working more effectively with partners;
  3. Delivering stand-out innovation and creative effectiveness.
  4. Playing an industry leadership role, for example around furthering the Diversity & Inclusion agenda.

All nominations should demonstrate outstanding leadership in two or more of these areas, with particular reference to their activities in the last 12 months.

There are no entry fees. 

Judging process

Nominations can be received until October 16, 2022 and will be considered by our expert jury in November, who will create a shortlist.

Each jury member will vote for their ten preferred candidates from the full list of nominations. Those votes will be added together and those marketers with the highest score will be shortlisted. In the event of a tie, the jury president will cast the deciding vote.

The shortlisted marketers will be profiled on the WFA website and by our media partner The Drum to allow everyone to learn more about their successes in addressing the challenges facing their brands.

The marketing industry will then be able to vote for the winner of the WFA Global Marketer of the Year during the public voting phase. These votes will account for 50% of the score, with another 50% from a new vote by the expert jury, considering just the shortlisted marketers.

The winner will be announced in January 2023.

Our Global Marketer of the Year 2021

Meet last edition's nominees

Andrea Álvares, Natura

Conny Braams, Unilever

Rupen Desai, Dole Sunshine Company

Cristina Diezhandino, Diageo

Julia Goldin, the LEGO Group

Pratik Thakar, The Coca-Cola Company

Jane Wakely, Mars, Incorporated

Media partner

For more information or questions, please contact us