Overview

Global Marketer of the Year 2021

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<p>Global Marketer of the Year 2021</p>

Celebrating global and regional marketers who have been truly making a difference

Nominate your multinational marketing candidate before October 10

About

This WFA award celebrates the role that regional and global marketers play in building brilliant businesses, setting the course of our industry and inspiring others. The aim is to showcase global and regional marketers who have been truly making a difference in the last 12 months.

Working together with our global media partner, The Drum, we want to acknowledge those who are using the power of marketing to deliver better business results; those who are using their influence to improve the way our industry operates; and those who are helping to create a climate where smart, sensitive marketing can be accepted and welcomed by consumers.

Find out more:

The 2020 Winner

P&G's Chief Brand Officer, Marc Pritchard, has been named WFA Global Marketer of the Year 2020. He was awarded this honour following a combined vote from an expert jury and the industry at large including WFA members, with each accounting for a half of the final score.

The 2020 shortlist

After attentively considering more than 30 eligible names as part of the shortlisting process, our expert jury of 14 marketing industry leaders has helped select the following six marketers for the final voting round:

  • Andrew Garrihy Andrew Global Chief Brand Officer, Huawei Consumer Business Group & Western Europe Chief Marketing Officer

    Andrew has helped Huawei weather many storms in the last couple of years, both geopolitical and the pandemic. He’s also helped develop Story Sign, a text to sign language app that has transformed the lives of deaf communities around the world and across devices.

  • Fernando Machado Fernando Global Chief Marketing Officer, Restaurant Brands International

    Fernando has expanded his remit beyond Burger King and now oversees the whole group, which includes Tim Horton’s and Popeye’s. This year his bold creative approach has been focused on driving business during lock down.

  • Lisa McKnight Lisa SVP, Global Head of Barbie & Dolls Portfolio, Mattel, Inc.

    Lisa has helped reinvent an iconic brand, updating the classic doll for the 21st century with vastly greater diversity in the range.

  • Ivan Pollard Ivan SVP, Global Chief Marketing Officer, General Mills

    Ivan has taken a three Cs approach to General Mills; creativity, building a community and enhancing capability. He has also mixed precision marketing with the opportunities presented by big cultural events.

  • Marc Pritchard Marc Chief Brand Officer, P&G

    Marc has not only boosted P&G’s data-driven capabilities but he has also developed new ‘fix and flow’ agency models as well as ensuring that all communications meet the highest standards on gender equality and diversity.

  • Jane Wakely Jane Lead CMO, Mars

    Jane has been a critical part of Mars’ efforts to innovate digitally and creatively. Her current focus is to move petcare beyond the functional into a category that creates a better world for pets.

Our Jury

Our jury represents a hugely experienced team of marketers, consultants and industry experts.

Chaired by Raja Rajamannar, Mastercard’s Chief Marketing and Communications Officer, it includes a wide range of sector and regional expertise, making it perfectly equipped to identify those who are making the biggest impact on the increasingly global marketing business.

  • Atul Agrawal
    Atul Agrawal Atul Senior Vice President - Corporate Brand and Marketing, Tata
  • Mary Gerzema
    Mary Gerzema Mary SVP Digital Marketing - Media and Consumer Insights, Shiseido
  • Susanne Kunz
    Susanne Kunz Susanne Managing Director, German Advertisers Association (OWM)
  • Stephan Loerke
    Stephan Loerke Stephan Chief Executive Officer, WFA
    Stephan manages the WFA secretariat, oversees all work carried out on behalf of its members and is the WFA’s main spokesperson. He sits on all WFA public affairs and marketing committees, as well as on the WFA Executive Committee.

    Prior to joining WFA, Stephan worked at the United Nations in New York and later in both marketing and management roles at L'Oréal. Combining French and German nationalities, Stephan speaks French, German, English, Dutch and Spanish.
  • Charlotte McEleny
    Charlotte McEleny Charlotte Asia Editor, The Drum
  • Elizabeth Melo
    Elizabeth Melo Elizabeth Executive President, Colombian National Advertisers Association (ANDA)
  • Mohamed Kadri Mohamed Taib
    Mohamed Kadri Mohamed Taib Mohamed Kadri President, Malaysian Advertisers Association (MAA)
  • Debbie Morrison
    Debbie Morrison Debbie Managing Director Global Partnerships & Events, Ebiquity
  • Eloisa Moscardó
    Eloisa Moscardó Eloisa Head of Corporate Advertising and Content, Santander Group
  • Edward Oswe
    Edward Oswe Edward Chief Executive Officer, Marketing Society of Kenya (MSK)
  • Lucinda Peniston-Baines
    Lucinda Peniston-Baines Lucinda Co-founder & Managing Partner, The Observatory International
  • Raja Rajamannar
    Raja Rajamannar Raja WFA President and Chief Marketing & Communications Officer and President Healthcare, Mastercard
    Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joing the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.
  • Magid Souhami
    Magid Souhami Magid President & Partner, Global Data Bank
  • Jonathan Turner
    Jonathan Turner Jonathan Chairman, OxfordSM
  • Amanda Woo
    Amanda Woo Amanda CEO, AirAsia Super App
Timeline

Call for nominations

September 9 - October 10

Call for votes

November 8 - December 31

Winner announced

January 2022

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