Here are 6 reasons why Global Marketer of the Year 2023 matters:
Overview
Celebrating great marketers making a real difference
Senior global and regional marketers can have a huge impact in multiple ways.
Whether it’s creating effective purpose-driven campaigns, restructuring the way their internal and external teams work together or playing an industry leadership role, for example around furthering the Diversity & Inclusion agenda, great marketers make a real difference.
Since 2017, the WFA Global Marketer of the Year Award has been seeking to identify the person in a global or regional role who has, over the last 12 months, made the most impact on their company, our industry and the reputation of marketing among consumers.
In 2022, the Global Marketer of the Year Award went to Cristina Diezhandino, Chief Marketing Officer of Diageo.
Criteria
We believe that the best global and regional marketers should show outstanding leadership in four key areas:
- Driving initiatives which contribute towards sustainable business growth/practices;
- Optimising their global marketing organisation, including working more effectively with partners;
- Delivering stand-out innovation and creative effectiveness;
- Playing an industry leadership role, for example around furthering the Diversity & Inclusion agenda.
All nominations should demonstrate outstanding leadership in two or more of these areas, with particular reference to their activities in the last 12 months. They should also have been working for their current company for two years or more.
There are no entry fees.
Our Jury
Our jury represents a hugely experienced team of marketers, consultants and industry experts.
Chaired by Raja Rajamannar, Mastercard’s Chief Marketing and Communications Officer, it includes a wide range of sector and regional expertise, making it perfectly equipped to identify those who are making the biggest impact on the increasingly global marketing business.
More info about the 2023 jury to follow soon.
Award timeline
Call for nominations
24 August '23 - 11 October '23
Call for votes
4 December '23 - 14 January '24
Winner announced
Late January '24
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