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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. National associations to meet in Warsaw
    News

    National associations to meet in Warsaw

    Heads of national associations from around the world gather in Warsaw on 22–23 October to discuss growth, measurement, retail media and AI

    Read more about "National associations to meet in Warsaw"
  2. LATAM regional meeting comes to Central America for the first time
    News

    LATAM regional meeting comes to Central America for the first time

    Guatemala's AAG hosts the 2026 LATAM regional meeting, supported by advertiser associations of Costa Rica and El Salvador

    Read more about "LATAM regional meeting comes to Central America for the first time"
  3. 96% of major brands now use AI in marketing, WFA research finds
    Press releasesSurvey
    AI

    96% of major brands now use AI in marketing, WFA research finds

    State of AI in Marketing 2026 shows AI moving beyond content into insights, media and strategy, with scaling and skills now the biggest challenges

    Read more about "96% of major brands now use AI in marketing, WFA research finds"
  4. Canadian advertisers present their top industry honour for 2026
    News

    Canadian advertisers present their top industry honour for 2026

    ACA in Canada presents its 2026 Gold Medal Award to Brunico Communications' Mary Maddever for her contribution to Canadian marketing

    Read more about "Canadian advertisers present their top industry honour for 2026"
  5. Global brands are shifting to paying for outputs not time, WFA research
    Press releasesReport
    Marketing procurementMarketing procurement

    Global brands are shifting to paying for outputs not time, WFA research

    Labour-based models are now used as the standard payment model by less than a fifth of multinationals, down from more than half in 2011

    Factors affecting agency performance extend far beyond remuneration with briefing, respect and trust and feedback all scoring higher than financial rewards

    Read more about "Global brands are shifting to paying for outputs not time, WFA research"
  6. Strategic thinking is the biggest skills gap for marketing, WFA research
    Press releases
    Marketing structureAIMarketing capabilities

    Strategic thinking is the biggest skills gap for marketing, WFA research

    World’s biggest companies say there’s an acute shortage of people who can deliver judgement, prioritisation and insight development. Brands need to upskill existing staff rather than trying to hire their way out of the problem

    Read more about "Strategic thinking is the biggest skills gap for marketing, WFA research"
  7. Cross-media measurement advances in Belgium and India
    News

    Cross-media measurement advances in Belgium and India

    UBA backs Belgium's CIM ONE cross-media measurement framework, while ISA in India explores a Halo-based system starting with video

    Read more about "Cross-media measurement advances in Belgium and India"
  8. Global Marketer Week 2027: dates confirmed for London
    News
    Global Marketer Week

    Global Marketer Week 2027: dates confirmed for London

    Global Marketer Week 2027 will take place from 20-23 April in London. The Global Marketer Conference, WFA's annual flagship event, will be co-hosted with UK national advertiser associations, ISBA, on 22 April 2027.

    Read more about "Global Marketer Week 2027: dates confirmed for London"
  9. Nordic study finds AI boosts marketing productivity, but proving business value remains a key challenge – research spotlight
    News

    Nordic study finds AI boosts marketing productivity, but proving business value remains a key challenge – research spotlight

    Brand Marketing Sweden, ANFO (Norway) and Dansk Annoncørforening (Denmark) back a Kapero study on how marketing departments are changing as AI speeds up output

    Read more about "Nordic study finds AI boosts marketing productivity, but proving business value remains a key challenge – research spotlight"

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