National associations to meet in Warsaw

National Associations Council at WFA Global Marketer Week 2026 in Stockholm.

The next meeting of the National Associations Council (NAC), the global forum for heads and representatives of WFA's network of national associations in more than 60 countries, takes place in Warsaw on 22–23 October.

More than 20 associations are expected to attend the meeting, hosted by Polska Organizacja Reklamodawców (POR) at BNP Paribas' Warsaw office. POR, which launched with WFA's support in 2023, is one of the network's more recently established associations. Members unable to travel can join remotely, and the Polish association and Google will host a dinner in the city centre on 22 October.

The two-day meeting will focus on five topics: organisational growth, the value of advertising, making cross-media measurement a local reality, driving confidence in retail media, and harnessing AI's opportunities responsibly.

Speakers include representatives from POR (Poland), OWM (Germany), ISBA (UK), Union des marques (France) and SZZV (Slovakia), alongside Tim Wellenberg, VP of Strategy, EMEA at DEPT; Jon Watts, Managing Director of the Coalition for Innovative Media Measurement (CIMM); and Paul Goode, industry consultant and Founder of Goode Measure.

National Associations Council members can register for the Warsaw meeting here.