Posts about National Advertiser Associations

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA heads to London for Global Marketer Week 2027
    News
    Global Marketer Week

    WFA heads to London for Global Marketer Week 2027

    WFA

    WFA's annual flagship event will take place in April in London

    Read more about "WFA heads to London for Global Marketer Week 2027"
  2. Dutch industry charts a course for retail media
    News
    Retail media & ecommerce

    Dutch industry charts a course for retail media

    WFA

    Advertisers, agencies and retailers in the Netherlands publish a first mapping of the retail media landscape and reach initial agreements on measurement

    Read more about "Dutch industry charts a course for retail media"
  3. The commercial power of brands - research spotlight
    News
    Marketing effectiveness

    The commercial power of brands - research spotlight

    WFA

    Study from Norway shows the effect of brands in keyword advertising

    Read more about "The commercial power of brands - research spotlight"
  4. The rise of principal media - research spotlight
    News
    Client & agency relations

    The rise of principal media - research spotlight

    WFA

    A new ANA study and recent guidance from ISBA on principal media highlight that the marketing industry is embracing new ways of buying media faster than it is putting guardrails in place.

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  5. Leadership changes in Kenya, Malaysia and Paraguay
    News

    Leadership changes in Kenya, Malaysia and Paraguay

    WFA

    MSK (Kenya) appoints new CEO

    MAA (Malaysia), CAP (Paraguay) and national associations across Europe elect new board leadership

    Read more about "Leadership changes in Kenya, Malaysia and Paraguay"
  6. Cross-media measurement takes shape in Spain with MAPA
    News
    Cross-media measurement

    Cross-media measurement takes shape in Spain with MAPA

    WFA

    AEA leads development of Spanish cross-media measurement solution

    Read more about "Cross-media measurement takes shape in Spain with MAPA"
  7. Institute of Marketing in Malawi joins WFA
    News

    Institute of Marketing in Malawi joins WFA

    WFA

    IMM joins WFA's network of national associations in more than 60 countries

    Read more about "Institute of Marketing in Malawi joins WFA"
  8. WFA President’s Awards recognise eight outstanding initiatives around the world
    Press releases
    President's Awards

    WFA President’s Awards recognise eight outstanding initiatives around the world

    WFA

    Industry associations from Brazil, Colombia, Finland, the Netherlands, Nigeria, Norway, Sweden and USA all recognised for outstanding marketing leadership

    Read more about "WFA President’s Awards recognise eight outstanding initiatives around the world"
  9. Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.
    News
    Global Marketer Week

    Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.

    WFA

    Global Marketer Week 2026 is coming to Stockholm on 21–24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.

    Read more about "Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries."
  10. How to activate Halo in your market
    Expert opinion
    Halo

    How to activate Halo in your market

    Matt Green

    How do markets make the transition to a cross-media measurement system powered by Halo? Matt Green, Director, Global Media and Measurement at the WFA, suggests ways to make it easier.

    Read more about "How to activate Halo in your market"
  11. Swedish advertisers launch marketing effectiveness handbook
    Guides & templates
    Marketing effectiveness

    Swedish advertisers launch marketing effectiveness handbook

    WFA

    New guide aims to bridge gap between strategy and implementation

    Read more about "Swedish advertisers launch marketing effectiveness handbook"
  12. How marketing excellence can drive shareholder value – research spotlight
    Report
    Marketing effectiveness

    How marketing excellence can drive shareholder value – research spotlight

    WFA

    Good marketing pays for itself and then funds even better marketing

    Read more about "How marketing excellence can drive shareholder value – research spotlight"
  13. National Associations in India, UK, Norway and Morocco change leadership
    News

    National Associations in India, UK, Norway and Morocco change leadership

    WFA

    Four national associations have announced significant leadership transitions.

    Read more about "National Associations in India, UK, Norway and Morocco change leadership"
  14. Call for submissions: WFA President’s Awards 2026
    President's Awards

    Call for submissions: WFA President’s Awards 2026

    WFA

    WFA to honour President’s Awards winners at Global Marketer Week 2026 in Stockholm in April.

    Read more about "Call for submissions: WFA President’s Awards 2026"
  15. In the spotlight: Raffaele Pastore - Italian Advertisers' Association
    Expert opinion
    Marketing effectiveness

    In the spotlight: Raffaele Pastore - Italian Advertisers' Association

    WFA

    From sociology researcher to General Manager at UPA, Raffaele Pastore shares his background.

    Read more about "In the spotlight: Raffaele Pastore - Italian Advertisers' Association"
  16. First speakers announced for Global Marketer Conference 2026
    News
    Global Marketer WeekCMO Forum

    First speakers announced for Global Marketer Conference 2026

    WFA

    WFA heads to Stockholm for its annual event for senior marketers from April 21-24

    Read more about "First speakers announced for Global Marketer Conference 2026"
  17. WFA holds LATAM regional meeting in Montevideo
    News
    Brand purpose

    WFA holds LATAM regional meeting in Montevideo

    WFA

    WFA held a two-day regional meeting in Latin America in Montevideo between 29 September and 1 October. The event brought together over 100 senior client-side marketers with global and regional responsibilities to address issues ranging from The Future of Marketing, marketing transformation and marketing effectiveness to leveraging the power of AI to drive growth and effectively navigating policy issues in the region.

    Read more about "WFA holds LATAM regional meeting in Montevideo"
  18. ABA Brazil publishes guidance on OOH metrics

    ABA Brazil publishes guidance on OOH metrics

    WFA

    Guide aims to address marketers’ need for accurate and reliable Out of Home (OOH) metrics

    Read more about "ABA Brazil publishes guidance on OOH metrics"
  19. WFA holds LATAM Regional Meeting in Montevideo
    News
    Advertising & policy

    WFA holds LATAM Regional Meeting in Montevideo

    WFA

    Leading marketers and policy leads from across Latin America are preparing to gather in Uruguay at the end of the month to address marketing, media and policy challenges over a two-day gathering.

    Read more about "WFA holds LATAM Regional Meeting in Montevideo"
  20. In the spotlight: Belgian Advertisers Association’s Luc Suykens
    News

    In the spotlight: Belgian Advertisers Association’s Luc Suykens

    Luc Suykens

    Meet Luc Suykens, CEO of Belgium’s UBA

    Read more about "In the spotlight: Belgian Advertisers Association’s Luc Suykens"
  21. Associations in GCC and Switzerland elect new leadership
    News

    Associations in GCC and Switzerland elect new leadership

    WFA

    Dubai-based ABG and the Swiss association of advertisers, SWA/ASA, announce new leadership for the upcoming years

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