WFA’s terms of use

You are now connected to the official web site ('Website') of WFA. We maintain this site to enable public visitors ('visitors') and WFA-members ('members') to access information about its activities and initiatives.

Scope of application

These terms of use apply to all visitors and members entering this site ('you'), regardless of the physical location of the individual accessing user. By using this site you are expressly accepting these terms of use. If you disagree with these terms and conditions or any part of these terms and conditions, you must not use this site.

WFA reserves the right to update the terms of use at any time without notice to you. The most current version of the terms of use can be reviewed by clicking on the 'terms of use' hypertext link located on this site pages. Please note that by re-entering this site you accept the updated terms of use at the time of re-entry on this site.

This site uses cookies and similar technologies. By using this site and agreeing to these terms of use, you consent to WFA’s use of these cookies and similar technologies in accordance with the terms of WFA’s privacy policy and cookies policy.

Throughout this site, WFA provides you with access to a variety of resources, which may include upload and download areas, communication forums and information (collectively 'site content'). The site content, including any updates, enhancements, new features and the addition of any new web properties, are subject to these terms of use.

All issues relating to the protection of personal data are governed by WFA’s privacy policy.


Please direct any comments you may wish to make regarding the functioning of this site to webmaster@wfanet.org.

However, please note that any messages that you send us via the Internet may be intercepted. Their confidentiality cannot be guaranteed. Therefore, please guard against including any sensitive or personal information in any electronic correspondence with WFA.

The indication of provenance in the electronic mail we receive can be falsified. Therefore, if you wish to communicate sensitive information or any personal data, you should imperatively send us the information by mail.


Any information only available through the members’ area of this site is non-public and exclusively supplied to members. Therefore, if assigned a username and password to enter the members’ area of this site, members must not disclose or share their WFA password with any unauthorized third party. If a password has been compromised for any reason, it is the member’s responsibility to immediately inform WFA and have its password changed.

Member account, password and security

If you open an account on this site, you must complete the registration process by providing us with current, complete, and accurate information as prompted by the applicable registration form. You also will choose a password and a user name. You are entirely responsible for maintaining the confidentiality of your password and any other non-public account information. Furthermore, you are entirely responsible for any and all activities that occur under your account. You agree to notify WFA immediately of any unauthorized use of your account or any other breach of security. WFA will not be liable for any loss that you may incur as a result of someone else using your user name, password, or account, either with or without your knowledge. However, you could be held liable for losses incurred by WFA or another party due to someone else using your user name, password, or account. You may not use anyone else’s account at any time without the permission of the account holder. WFA may disable your user name, password and account in WFA sole discretion without notice or explanation.

Acceptable use

As a condition of your use of this site and the site content, you will not use this site and the site content for any purpose that is unlawful or prohibited by these terms of use. You may not use this site and the site content in any manner that could damage, disable, overburden, or impair any WFA’s server, or any networks connected to any WFA’s server, or that could interfere with any other party’s use and enjoyment of any site content. You may not attempt to gain unauthorized access to any site content, other accounts, computer systems, or networks or to any of the site content through hacking, password mining, or any other means. You may not obtain or attempt to obtain any terms of use or information through any means not intentionally made available through the site content.

You must not use this site in any way that causes, or may cause, damage to this site or impairment of the availability or accessibility of this site; or in any way which is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity.

You must not use this site to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software.

You must not conduct any systematic or automated data collection activities (including without limitation scraping, data mining, data extraction and data harvesting) on or in relation to this site without WFA express written consent.

You must not use this site to transmit or send unsolicited commercial communications.

User content, submissions

WFA does not claim ownership of any terms of use you provide to WFA (including feedback and suggestions) or post, upload, input, or any other submission made by you. However, by posting, uploading, inputting, providing, or submitting your any submission, you are granting WFA, its affiliated companies, and necessary sub licensees a worldwide, irrevocable, non-exclusive, royalty-free license to copy, use, reproduce, adapt, publish, translate, transmit, publicly display, publicly perform, edit, reformat and distribute your submission, and to publish your name in connection with your submission, in any existing or future media.  You also grant to WFA the right to sub-license these rights, and the right to bring an action for infringement of these rights. No compensation will be paid with respect to the use of your submissions, as provided herein. WFA is under no obligation to use any submission you may provide. WFA reserves the right to edit or remove any material submitted to this site, or stored on WFA’s servers, or hosted or published upon this site. Notwithstanding WFA’s rights under these terms of use in relation to user content, WFA does not undertake to monitor your submissions.

Your submission must not be illegal or unlawful, must not infringe any third party’s legal rights, and must not be capable of giving rise to legal action whether against you or WFA or a third party (in each case under any applicable law). You must not submit any submission that is or has ever been the subject of any threatened or actual legal proceedings or other similar complaint.

Intellectual property rights

WFA or its suppliers retain all right, title, and interest in and to any and all of its intellectual property rights, this site and the site content, including all copyrights, patents, trade secrets, trademarks, and other intellectual property rights. WFA reserves all rights not expressly granted. These terms of use do not grant or imply any rights to any WFA or supplier trademarks, trade names, or logos. Any rights not expressly granted herein are reserved.

All terms of use and components of the site content, including documents, images, reports, datasheets and videos, and FAQs (collectively 'terms of use') that are made available as part of the site content are the copyrighted work of WFA or its suppliers. Your use of these terms of use is governed by these terms. WFA reserves all other rights to the terms of use not expressly granted under these terms. In your use of the terms of use you may not:

  • remove, modify or tamper with any copyright notices;
  • distribute the terms of use to third parties, including by posting the terms of use on any networked computer for access by any other computer on the network, or broadcast the terms of use in any media ; or
  • edit or otherwise make any modifications to the terms of use;
  • republish the terms of use from this site (including republication on another website);
  • sell, rent or sub-license the terms of use;
  • show any part of the terms of use in public; and
  • reproduce, duplicate, copy or otherwise exploit the terms of use for a commercial purpose;

The design or layout of this site are protected by copyright, trade dress, trademark, unfair competition, and other laws and may not be copied or imitated in whole or in part. No logo, graphic, sound, or image from this site may be copied or retransmitted unless expressly permitted by WFA.

WFA may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in the terms of use. By providing the terms of use to you, WFA does not give you any license to these patents, trademarks, copyrights, or other intellectual property, unless WFA does so expressly in writing.

Some terms of use available as part of the site content are licensed to you by third parties. WFA does not grant you any additional rights (express or implied) for such third-party terms of use.

You may view, download for caching purposes only, and print pages from the site content for your own personal use, subject to the restrictions set out below and elsewhere in these terms of use.

The reproduction and redistribution of texts included in the site content solely on paper support is authorized but only for pedagogical purposes and for the members only. This limited license to reproduce and redistribute texts included in the site content is only authorized under the following conditions:

  • the reproduction can only be made on paper;
  • the reproduction and redistribution are made by members only;
  • the reproduction and redistribution are made for pedagogical purposes only;
  • the reproduction and redistribution are gratis;
  • no changes in or deletion of author attribution, trademark legend or copyright notice, nor changes of any other sort are made; and
  • there be attached to the document a clear and readable quote regarding the source and reproduction rights, for example: “This document was downloaded from the Internet site of the World Federation of Advertisers: http://www.wfanet.org. All reproduction rights are reserved and strictly limited.”

For any other use please contact WFA via telephone or email.

The brands, trademarks and logos and other features protected by property rights appearing on this site are owned by WFA or third parties. All such rights are proprietary to their respective owner. Therefore, others are strictly prohibited from making any kind of use of these rights unless specifically authorized by compulsory statutory provisions or the respective owner.


Visitors as well as members access and use this site at their own risk. WFA and its suppliers make no representations about this site, the suitability of the information contained in the terms of use, in the site content and related graphics published as part of the site content for any purpose. All such terms of use, site content and related graphics and this site are provided on a “as is” and “as available” basis without warranties of any kind neither expressed nor implied. WFA and its suppliers hereby disclaim all warranties and conditions of merchantability, whether express, implied or statutory, fitness for a particular purpose, title and non-infringement. The terms of use, site content and related graphics could include inaccuracies or errors. Changes are periodically added to the information herein. WFA and its suppliers may make improvements and/or changes to the site content and/or to the terms of use described herein at any time and without notice to you.

Without prejudice to the generality of the foregoing paragraph, WFA does not warrant that:

  • this site will be constantly available, or available at all; or
  • the information on this site is complete, true, accurate or non-misleading.

In no event shall WFA or its suppliers be liable (whether under the law of contact, the law of torts or otherwise) for any special, indirect or consequential damages or any damages whatsoever (including without limitation business losses, loss of revenue, income, profits or anticipated savings, loss of contracts or business relationships, loss of reputation or goodwill, or loss or corruption of information or data) resulting from loss of use, data or profits, arising out or in connection with the use or performance of the site content, any provision or failure to provide the site content, any information available from the site content, or otherwise in connection with this site.

These limitations of liability apply even if WFA has been expressly advised of the potential loss.

The content of this site is:

  • information of a general nature only and not intended to address the specific circumstances of any particular individual or entity;
  • not necessarily comprehensive, complete, accurate or up to date;
  • no professional or legal advice (if specific advice is needed, you should always consult a suitably qualified professional).

It is WFA’s goal to minimize disruption caused by technical errors. However, some data or information on this site may have been created or structured in files or formats, which are not error-free, and WFA cannot guarantee that the site will not be interrupted or otherwise affected by such problems. WFA accepts no responsibility or liability with regard to such problems incurred as a result of using this site or any linked external sites.

The electronic documents posted on this site have been proofed several times, there may, however, still be errors. If you notice any please do not hesitate to let us know by contacting webmaster@wfanet.org.

The electronic documents posted on this site may also have been modified between the time they were downloaded and the time you read them.

Statements made on this site only reflect the respective author’s opinion, which is not necessarily shared by WFA. WFA assumes no responsibility or liability for any statements on this site, which are not explicitly attributed to it.

Nothing in this site disclaimer will exclude or limit any warranty implied by law that it would be unlawful to exclude or limit; and nothing in this website disclaimer will exclude or limit WFA’s liability in respect of any damage caused by WFA’s willful or gross negligent behavior; fraud or fraudulent misrepresentation on the part of WFA; or matter which it would be illegal or unlawful for WFA to exclude or limit, or to attempt or purport to exclude or limit, its liability.

By using this website, you agree that the exclusions and limitations of liability set out in this site disclaimer are reasonable.  If you do not think they are reasonable, you must not use this site.

You accept that, as a limited liability entity, WFA has an interest in limiting the personal liability of its officers and employees. You agree that you will not bring any claim personally against WFA’s officers or employees in respect of any losses you suffer in connection with the website. Without prejudice to the foregoing paragraph, you agree that the limitations of warranties and liability set out in this website disclaimer will protect WFA’s officers, employees, agents, subsidiaries, successors, assigns and sub-contractors as well as WFA.

Links to Third Party sites

The site content may contain links to third party websites that are external to this site. These websites are not under WFA’s control. WFA makes no effort to review the content of these websites, including the validity, legality, copyright compliance, or decency of such content, and is not responsible for the content of these websites.

If WFA has included these links in this site to third-party websites, such links are provided for convenience only and WFA assumes no responsibility or liability whatsoever for the privacy practices or the content of the linked sites and hereby expressively disclaims all responsibility and liability which may arise therefrom, especially, but not limited to, statements given on or damages caused by those sites. WFA does not endorse or make any representation, guarantee, or assurance regarding any third-party website, service, or product. Any third-party product or service that you acquire, and any exchange of data between you and such third-party provider, is solely between you and the third party. Third party websites may be subject to the third-party’s terms, conditions, and privacy statements.

Unenforceable provisions

If any provision of this website disclaimer is, or is found to be, unenforceable under applicable law, that will not affect the enforceability of the other provisions of this website disclaimer.


You hereby indemnify WFA and undertake to keep WFA indemnified against any losses, damages, costs, liabilities and expenses (including without limitation legal expenses and any amounts paid by WFA to a third party in settlement of a claim or dispute on the advice of WFA’s legal advisers) incurred or suffered by WFA arising out of any breach by you of any provision of these terms and conditions, or arising out of any claim that you have breached any provision of these terms and conditions.

Breaches of these terms and conditions

Without prejudice to WFA’s other rights under these terms and conditions, if you breach these terms and conditions in any way, WFA may take such action as WFA deems appropriate to deal with the breach, including suspending your access to the website, prohibiting you from accessing the website, blocking computers using your IP address from accessing the website, contacting your internet service provider to request that they block your access to the website and/or bringing court proceedings against you.


WFA may transfer, sub-contract or otherwise deal with WFA’s rights and/or obligations under these terms and conditions without notifying you or obtaining your consent.

You may not transfer, sub-contract or otherwise deal with your rights and/or obligations under these terms and conditions.


If a provision of these terms and conditions is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect.  If any unlawful and/or unenforceable provision would be lawful or enforceable if part of it were deleted, that part will be deemed to be deleted, and the rest of the provision will continue in effect. The remaining part of the provision will be applicable to the maximum authorized by the law.

Entire agreement

These terms of use constitute the entire agreement between you and WFA in relation to your use of this site, and supersede all previous agreements in respect of your use of this site.

Law and venue

These terms of use shall be governed by the laws of Belgium, without regard to its conflicts of laws principles. Any disputes arising out of or in connection with these terms of use shall be finally settled by the exclusive jurisdiction of the competent courts of Brussels, Belgium using French as language of the proceedings. Notwithstanding anything to the contrary in these terms of use, WFA may seek injunctive or other relief in any state, federal, or national court of competent jurisdiction for any actual or alleged infringement of WFA’s intellectual property rights

Competition law compliance policy

The purpose of the WFA is to represent the interests of advertisers and to act as a forum for legitimate contacts between members of the advertising industry.  It is obviously the policy of the WFA that it will not be used by any company to further any anti-competitive or collusive conduct, or to engage in other activities that could violate any antitrust or competition law, regulation, rule or directives of any country or otherwise impair full and fair competition.  The WFA carries out regular checks to make sure that this policy is being strictly adhered to.

As a condition of membership, members of the WFA acknowledge that their membership of the WFA is subject to the competition law rules and they agree to comply fully with those laws.  Members agree that they will not use the WFA, directly or indirectly, (a) to reach or attempt to reach agreements or understandings with one or more of their competitors, (b) to obtain or attempt to obtain, or exchange or attempt to exchange, confidential, proprietary and/or commercially sensitive* information  regarding any other company other than in the context of a bona fide business or (c) to further any anti-competitive or collusive conduct, or to engage in other activities that could violate any antitrust or competition law, regulation, rule or directives of any country or otherwise impair full and fair competition.

*Commercially sensitive information includes but is not limited to: prices, discounts/rebates or other terms offered to customers, information on costs, pricing methodologies, supply and demand (volumes, capacity, output, future investment plans), recent/planned sales figures, revenues and proposed responses to invitations to tender.


140 Avenue Louise
1050 Brussels
+32 (0) 2 502 57 40

Issued April 2017.