Privacy & Tech Forum

WFA Privacy & Tech Forum

WFA Privacy & Tech Forum brings together policy, legal, privacy and media professionals faced with the complex data and digital governance challenges presented by today’s digital marketing ecosystem.

Join the Forum

Beyond closely following global privacy regulations, the group builds connections across sectors and functions to help experts devise practical solutions to managing their company’s digital footprint. Members exchange on issues such as best practice when it comes to managing compliance as well as the responsible and ethical use of data.

See all Forum resources

Key resources

Data Ethics Playbook (2023)

Data Ethics Playbook (2023)

Voluntary guidance to help brands foster an internal culture rooted in the ethical and responsible use of data.
See more
The CMO Guide to Data Ethics in Practice (2022)

The CMO Guide to Data Ethics in Practice (2022)

A global data ethics framework with 20 key recommendations CMOs can take to when it comes to data-driven marketing and responsibilities around AI.
See more
The Rise of Morality in Technology (2020)

The Rise of Morality in Technology (2020)

This report sets out what marketers need to consider to ensure their organisation always uses data ethically and the actions they can take to promote the issue across their companies.
See more

Upcoming Forum events

  1. Policy Action Group (PAG)

    Brussels Belgium

    02 Jun 2026

    There are places available.

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  2. Policy Forum

    Stockholm Sweden

    22 Apr 2026

    For public affairs professionals.

    More information Register for this meeting

  3. AI Community Meeting - London

    London United Kingdom

    11 Feb 2026

    There are places available.

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective and responsible way.

    More information Register for this meeting

  4. Policy Action Group (PAG)

    Brussels Belgium

    03 Feb 2026

    There are places available.

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

The WFA Privacy & Tech Forum is a place for brand owners to discuss these challenges, with a focus on creating better interactions between brands and consumers in a digital world. As consumers become increasingly sceptical about the role of advertising in their digital lives, brands are facing increased regulatory scrutiny as data-driven marketing and other digital advertising techniques evolve.

The Privacy & Tech Forum aims to help brands address this decline in trust by building connections across sectors and between functions to seek solutions for digital governance which go beyond compliance to build and repair trust with consumers.

The Privacy & tech Forum is chaired by Jacqui Stephenson.

Related content

RSS Feed
  1. TPA Taskforce overview (April 2024)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    TPA Taskforce overview (April 2024)

    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024

    Read more about "TPA Taskforce overview (April 2024)"
  2. DGX meeting overview (March 2024)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (March 2024)

    Overview of the Digital Governance Exchange meeting held in London on 14 March 2024.

    Read more about "DGX meeting overview (March 2024)"
  3. Benchmark: Gen AI on marketing creative
    Benchmark
    Privacy & techAI

    Benchmark: Gen AI on marketing creative

    WFA member benchmark on guidelines on the use of generative AI in marketing creative

    Read more about "Benchmark: Gen AI on marketing creative"
  4. DGX meeting overview (November 2023)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (November 2023)

    Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.

    Read more about "DGX meeting overview (November 2023)"
  5. Behavioural advertising practices in Europe by Meta
    Briefings & position papers
    Advertising & policyDigital policyPrivacy & tech

    Behavioural advertising practices in Europe by Meta

    A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe

    Last update: December 2024

    Read more about "Behavioural advertising practices in Europe by Meta"
  6. Unpacking the Digital Services Act: A Q&A session with Meta
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    Unpacking the Digital Services Act: A Q&A session with Meta

    A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.

     

    Read more about "Unpacking the Digital Services Act: A Q&A session with Meta"

Chairperson

  • Jacqui Stephenson

    Jacqui Stephenson

    Global Responsible & Purpose Marketing Officer

WFA Contact