Privacy & Tech Forum

WFA Privacy & Tech Forum

WFA Privacy & Tech Forum brings together policy, legal, privacy and media professionals faced with the complex data and digital governance challenges presented by today’s digital marketing ecosystem.

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Beyond closely following global privacy regulations, the group builds connections across sectors and functions to help experts devise practical solutions to managing their company’s digital footprint. Members exchange on issues such as best practice when it comes to managing compliance as well as the responsible and ethical use of data.

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Key resources

Data Ethics Playbook (2023)

Data Ethics Playbook (2023)

Voluntary guidance to help brands foster an internal culture rooted in the ethical and responsible use of data.
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The CMO Guide to Data Ethics in Practice (2022)

The CMO Guide to Data Ethics in Practice (2022)

A global data ethics framework with 20 key recommendations CMOs can take to when it comes to data-driven marketing and responsibilities around AI.
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The Rise of Morality in Technology (2020)

The Rise of Morality in Technology (2020)

This report sets out what marketers need to consider to ensure their organisation always uses data ethically and the actions they can take to promote the issue across their companies.
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Upcoming Forum events

  1. Reunión Regional WFA LATAM 2026

    Guatemala Guatemala

    13 Oct 2026

    There are places available.

    Profesionales de la industria de toda América Latina se reunirán en Ciudad de Guatemala para compartir y aprender sobre el futuro del marketing.

    More information Register for this meeting

  2. WFA x Ebiquity: Launch of The Paid Media Effectiveness Handbook

    Cannes France

    25 Jun 2026

    There are places available.

    Media teams have more measurement tools, dashboards and signals than ever before, and yet decision making is not getting any easier.

    More information Register for this meeting

  3. WFA x DEPT Family style VIP Dinner

    Cannes France

    24 Jun 2026

    Having spent seventy years building one of the world’s most influential networks of global brands, the WFA knows that the best conversations begin with human connection.

    More information Register for this meeting

  4. WFA x Meta Panel: Trust and Transparency in AI

    Cannes France

    23 Jun 2026

    A cross-industry dialogue co-hosted by WFA and Meta

    More information Register for this meeting

  5. WFA Sustainable Marketing roundtable at DEPT Secret Garden

    Cannes France

    23 Jun 2026

    This invitation only lunch is built around genuine peer-to-peer dialogue amongst global brand-side Marketing and Sustainability leaders.

    More information Register for this meeting

The WFA Privacy & Tech Forum is a place for brand owners to discuss these challenges, with a focus on creating better interactions between brands and consumers in a digital world. As consumers become increasingly sceptical about the role of advertising in their digital lives, brands are facing increased regulatory scrutiny as data-driven marketing and other digital advertising techniques evolve.

The Privacy & Tech Forum aims to help brands address this decline in trust by building connections across sectors and between functions to seek solutions for digital governance which go beyond compliance to build and repair trust with consumers.

The Privacy & tech Forum is chaired by Jacqui Stephenson.

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Chairperson

  • Jacqui Stephenson

    Jacqui Stephenson

    Responsible & Purpose Marketing Officer

WFA Contact