This group delivers where others do not. Genuine global and regional Chief Marketing Officers come together to help inform WFA’s agenda and connect with their peers on matters of common importance with a view to identifying meaningful solutions to their most pressing challenges.
WFA's CMO Forum
CMO Forum - White space
Key resources

Marketer of the Future 2025

Marketer of the Future 2020

Better Marketing 2019
Upcoming Forum events
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WFA’s Sustainable Marketing Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage Sustainable Marketing to build strong, future-proof brands that benefit all stakeholders longer-term.
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WFA Forum Connect is returning to Amsterdam, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.
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Join us in New York where we will be uniting WFA’s marketing communities around the common goal of transformation for brand growth.
The global group meets annually at the Cannes Lions Festival of Creativity and is chaired by Chief Marketing and Communications Officer at Mastercard, Raja Rajamannar.
News
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Cannes Lions
CMOs share biggest lessons of 2025
Coping with uncertainty, boosting creativity and focusing on your people are key agenda items for many CMOs.
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Cannes Lions
8 CMOs: “My big insight from Cannes”
Each marketer will have taken something different from their Cannes experience this year. We asked eight CMOs for their key…
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Cannes Lions
8 CMOs on how AI is changing brand marketing
WFA members reveal how AI is already impacting on their processes and people and how they plan to develop their…
Chairperson
Raja Rajamannar
Chief Marketing & Communications Officer, Mastercard