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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Nominations open for Global Marketer of the Year 2026
    NewsPress releases
    Global Marketer of the Year

    Nominations open for Global Marketer of the Year 2026

    Annual award celebrates global and regional marketers and the work they do to strengthen their brands and businesses.  

    Read more about "Nominations open for Global Marketer of the Year 2026"
  2. L’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum
    News
    Marketing structureMarketing capabilities

    L’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum

    WFA's Marketing Capability Forum brings together senior marketers looking to build and evolve high-performing marketing teams.  

    Read more about "L’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum"
  3. WFA and X settle over GARM litigation
    Press releases

    WFA and X settle over GARM litigation

    WFA and X Corp. are putting the litigation involving GARM behind them  

    Read more about "WFA and X settle over GARM litigation"
  4. Two-thirds of brand owners are behind on paid media measurement
    Press releases
    Media & analyticsMarketing effectiveness

    Two-thirds of brand owners are behind on paid media measurement

    New WFA and Ebiquity handbook reveals the gap between measurement capability and commercial action  

    Read more about "Two-thirds of brand owners are behind on paid media measurement"
  5. WFA heads to London for Global Marketer Week 2027
    News
    Global Marketer Week

    WFA heads to London for Global Marketer Week 2027

    WFA's annual flagship event will take place in April in London

    Read more about "WFA heads to London for Global Marketer Week 2027"
  6. Dutch industry charts a course for retail media
    News
    Retail media & ecommerce

    Dutch industry charts a course for retail media

    Advertisers, agencies and retailers in the Netherlands publish a first mapping of the retail media landscape and reach initial agreements on measurement

    Read more about "Dutch industry charts a course for retail media"
  7. Most brands admit they fail to deliver consistent creative excellence
    Press releasesReport
    CreativityCMO Forum

    Most brands admit they fail to deliver consistent creative excellence

    New research from WFA and LIONS reveals slow progress for many advertisers in prioritising creative excellence and identifying the role AI can play.

    Just one in three are using AI to go beyond efficiencies to deliver better creative.

    Read more about "Most brands admit they fail to deliver consistent creative excellence"
  8. The commercial power of brands - research spotlight
    News
    Marketing effectiveness

    The commercial power of brands - research spotlight

    Study from Norway shows the effect of brands in keyword advertising

    Read more about "The commercial power of brands - research spotlight"
  9. The rise of principal media - research spotlight
    News
    Client & agency relations

    The rise of principal media - research spotlight

    A new ANA study and recent guidance from ISBA on principal media highlight that the marketing industry is embracing new ways of buying media faster than it is putting guardrails in place.

    Read more about "The rise of principal media - research spotlight"

Looking for knowledge and insights? Click here to access our WFA member only knowledge database. For press enquiries, please contact Will Gilroy at w.gilroy@wfanet.org.