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CreativityCMO ForumMost brands admit they fail to deliver consistent creative excellence
Read more about "Most brands admit they fail to deliver consistent creative excellence"New research from WFA and LIONS reveals slow progress for many advertisers in prioritising creative excellence and identifying the role AI can play.
Just one in three are using AI to go beyond efficiencies to deliver better creative.
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AIWFA releases new report on AI visibility and discoverability
Read more about "WFA releases new report on AI visibility and discoverability"The Future of Discoverability is designed to share best practice for brand marketers in the age of AI-powered search.
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Institute of Marketing in Malawi joins WFA
Read more about "Institute of Marketing in Malawi joins WFA"New leadership in Kenya, Malaysia and Paraguay
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President's AwardsWFA President’s Awards recognise eight outstanding initiatives around the world
Read more about "WFA President’s Awards recognise eight outstanding initiatives around the world"Industry associations from Brazil, Colombia, Finland, the Netherlands, Nigeria, Norway, Sweden and USA all recognised for outstanding marketing leadership
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Global Marketer WeekWFA names new leadership team for 2026
Read more about "WFA names new leadership team for 2026"Marketers from Driscoll’s, Ikea and Nissan join Executive Committee
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Global Marketer WeekGlobal Marketer Week kicks off in Stockholm
Read more about "Global Marketer Week kicks off in Stockholm"A day-by-day summary of WFA's flagship event
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Trends & forecastsFIFA World Cup drives global media inflation to 4.4%, WFA Outlook
Read more about "FIFA World Cup drives global media inflation to 4.4%, WFA Outlook"Sharp increase in US price inflation against decrease in China
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Global Marketer WeekThree more CMOs to speak at WFA Global Marketer Conference in Stockholm
Read more about "Three more CMOs to speak at WFA Global Marketer Conference in Stockholm"Marketing leaders from Arla Foods, Mars and Opella are among those joining the line-up for April 23 event
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Influencer marketingWFA launches Creator Forum
Read more about "WFA launches Creator Forum"As investment rises in creators, the new WFA group aims to give members an edge in an evolving content landscape.
