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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. WFA names new speakers for Global Marketer Conference 2026
    News
    Global Marketer Week

    WFA names new speakers for Global Marketer Conference 2026

    Asahi, Coca-Cola, DEPT, P&G and System1 join the list of speakers set to appear in Stockholm.

    Read more about "WFA names new speakers for Global Marketer Conference 2026"
  2. Grab CMO voted WFA Global Marketer of the Year
    News
    Global Marketer of the Year

    Grab CMO voted WFA Global Marketer of the Year

    Cheryl Goh, founding CMO of Grab and Group Vice-President of Marketing, Loyalty, Sustainability and Support, has won the 2025 WFA Global Marketer of the Year.

    Read more about "Grab CMO voted WFA Global Marketer of the Year"
  3. Eleven new members start the year with WFA
    Press releases

    Eleven new members start the year with WFA

    Eleven new brand owners have signed up to be part of WFA's global network of senior marketers, reinforcing its position as the world’s biggest organisation for client-side marketing and policy leaders.

    Read more about "Eleven new members start the year with WFA"
  4. WFA Forum Connect heads to Mumbai
    Press releases
    Forum ConnectCMO Forum

    WFA Forum Connect heads to Mumbai

    On 3 February, WFA’s world-class, cross-function knowledge exchange is heading to India in association with the Indian Society of Advertisers (ISA), with a brief to bring new ideas and inspiration to marketers.

    Read more about "WFA Forum Connect heads to Mumbai"
  5. National Associations in India, UK, Norway and Morocco change leadership
    News

    National Associations in India, UK, Norway and Morocco change leadership

    Four national associations across have announced significant leadership transitions.

    Read more about "National Associations in India, UK, Norway and Morocco change leadership"
  6. First speakers announced for Global Marketer Conference 2026
    News
    Global Marketer WeekCMO Forum

    First speakers announced for Global Marketer Conference 2026

    WFA heads to Stockholm for its annual event for senior marketers from April 21-24

    Read more about "First speakers announced for Global Marketer Conference 2026"
  7. WFA reveals finalists for Global Marketer of the Year 2025
    Press releases
    Global Marketer of the Year

    WFA reveals finalists for Global Marketer of the Year 2025

    Expert jury selects top global marketing leaders from Cathay Pacific, The Coca-Cola Company, e.l.f. Beauty, Grab, Lenovo and Mercado Libre

    Read more about "WFA reveals finalists for Global Marketer of the Year 2025"
  8. Key WFA insight and best practice you may have missed in September and October
    News
    AI

    Key WFA insight and best practice you may have missed in September and October

    Here is a snapshot of what is available that you may have missed in the last couple of months. 

    Read more about "Key WFA insight and best practice you may have missed in September and October"
  9. WFA names jury for 2025 Global Marketer of the Year
    Press releases
    Global Marketer of the Year

    WFA names jury for 2025 Global Marketer of the Year

    Jury to include marketers from Diageo, First Bank of Nigeria, IKEA, The LEGO Group, Procter & Gamble, Reckitt, Santander, Unilever and Visa

    Kantar joins as first-ever industry partner of the award

    Read more about "WFA names jury for 2025 Global Marketer of the Year"

Looking for knowledge and insights? Click here to access our WFA member only knowledge database. For press enquiries, please contact Will Gilroy at w.gilroy@wfanet.org.