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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    Eleven new members start the year with WFA

    Eleven new members start the year with WFA

    Eleven new brand owners have signed up to be part of WFA's global network of senior marketers, reinforcing its position as the world’s biggest organisation for client-side marketing and policy leaders.

    Read more about "Eleven new members start the year with WFA"
  2.    WFA Forum Connect heads to Mumbai
    Forum ConnectCMO Forum

    WFA Forum Connect heads to Mumbai

    On 3 February, WFA’s world-class, cross-function knowledge exchange is heading to India in association with the Indian Society of Advertisers (ISA), with a brief to bring new ideas and inspiration to marketers.

    Read more about "WFA Forum Connect heads to Mumbai"
  3.    National Associations in India, UK, Norway and Morocco change leadership

    National Associations in India, UK, Norway and Morocco change leadership

    Four national associations across have announced significant leadership transitions.

    Read more about "National Associations in India, UK, Norway and Morocco change leadership"
  4.    First speakers announced for Global Marketer Conference 2026
    Global Marketer WeekCMO Forum

    First speakers announced for Global Marketer Conference 2026

    WFA heads to Stockholm for its annual event for senior marketers from April 21-24

    Read more about "First speakers announced for Global Marketer Conference 2026"
  5.    WFA reveals finalists for Global Marketer of the Year 2025
    Global Marketer of the Year

    WFA reveals finalists for Global Marketer of the Year 2025

    Expert jury selects top global marketing leaders from Cathay Pacific, The Coca-Cola Company, e.l.f. Beauty, Grab, Lenovo and Mercado Libre

    Read more about "WFA reveals finalists for Global Marketer of the Year 2025"
  6.    Key WFA insight and best practice you may have missed in September and October
    AI

    Key WFA insight and best practice you may have missed in September and October

    Here is a snapshot of what is available that you may have missed in the last couple of months. 

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  7.    WFA names jury for 2025 Global Marketer of the Year
    Global Marketer of the Year

    WFA names jury for 2025 Global Marketer of the Year

    Jury to include marketers from Diageo, First Bank of Nigeria, IKEA, The LEGO Group, Procter & Gamble, Reckitt, Santander, Unilever and Visa

    Kantar joins as first-ever industry partner of the award

    Read more about "WFA names jury for 2025 Global Marketer of the Year"
  8.    WFA holds LATAM regional meeting in Montevideo
    Brand purpose

    WFA holds LATAM regional meeting in Montevideo

    WFA held a two-day regional meeting in Latin America in Montevideo between 29 September and 1 October. The event brought together over 100 senior client-side marketers with global and regional responsibilities to address issues ranging from The Future of Marketing, marketing transformation and marketing effectiveness to leveraging the power of AI to drive growth and effectively navigating policy issues in the region.

    Read more about "WFA holds LATAM regional meeting in Montevideo"
  9.    Eight new members join WFA

    Eight new members join WFA

    More new corporate members have joined the WFA, taking total membership to more than 150.

    Read more about "Eight new members join WFA"

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