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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    Three more CMOs to speak at WFA Global Marketer Conference in Stockholm
    Global Marketer Week

    Three more CMOs to speak at WFA Global Marketer Conference in Stockholm

    Marketing leaders from Arla Foods, Mars and Opella are among those joining the line-up for April 23 event

    Read more about "Three more CMOs to speak at WFA Global Marketer Conference in Stockholm"
  2.    WFA launches Creator Forum
    Influencer marketing

    WFA launches Creator Forum

    As investment rises in creators, the new WFA group aims to give members an edge in an evolving content landscape.

    Read more about "WFA launches Creator Forum"
  3.    WFA’s Asia Advisory Board invests in the next generation
    Marketing strategyMarketing strategy

    WFA’s Asia Advisory Board invests in the next generation

    WFA has signed strategic partnership agreements with two leading educational establishments in Asia-Pacific to promote marketing to the new generation in the region.

    Read more about "WFA’s Asia Advisory Board invests in the next generation"
  4.    Global Marketer Week 2026: Forum speakers and agendas
    Global Marketer Week

    Global Marketer Week 2026: Forum speakers and agendas

    WFA’s Forum meetings at Global Marketer Week 2026 in Stockholm will bring together peers to address their priority challenges. These sessions benefit from being led by senior members from the WFA network.  

    Read more about "Global Marketer Week 2026: Forum speakers and agendas"
  5.    Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.
    Global Marketer Week

    Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.

    Global Marketer Week 2026 is coming to Stockholm on 21–24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.

    Read more about "Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries."
  6.    Grab CMO voted WFA Global Marketer of the Year
    Global Marketer of the Year

    Grab CMO voted WFA Global Marketer of the Year

    Cheryl Goh, Chief Marketing and Consumer Officer at Grab, has won the 2025 WFA Global Marketer of the Year.

    Read more about "Grab CMO voted WFA Global Marketer of the Year"
  7.    Eleven new members start the year with WFA

    Eleven new members start the year with WFA

    Eleven new brand owners have signed up to be part of WFA's global network of senior marketers, reinforcing its position as the world’s biggest organisation for client-side marketing and policy leaders.

    Read more about "Eleven new members start the year with WFA"
  8.    WFA Forum Connect heads to Mumbai
    Forum ConnectCMO Forum

    WFA Forum Connect heads to Mumbai

    On 3 February, WFA’s world-class, cross-function knowledge exchange is heading to India in association with the Indian Society of Advertisers (ISA), with a brief to bring new ideas and inspiration to marketers.

    Read more about "WFA Forum Connect heads to Mumbai"
  9.    National Associations in India, UK, Norway and Morocco change leadership

    National Associations in India, UK, Norway and Morocco change leadership

    Four national associations have announced significant leadership transitions.

    Read more about "National Associations in India, UK, Norway and Morocco change leadership"

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