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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists
    Global Marketer of the YearCMO

    Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.

    Read more about "Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists"
  2.    Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists
    Global Marketer of the YearCMO

    Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.

    Read more about "Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists"
  3.    Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists
    Global Marketer of the YearCMO

    Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.

    Read more about "Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists"
  4.    Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists
    Global Marketer of the YearCMO

    Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.

    Read more about "Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists"
  5.    Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists
    Global Marketer of the YearCMO

    Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. Voting is now open until 20 January 2025 at https://www.globalmarketeroftheyear.com, with the winner announced later that month in partnership with The Drum.

    Read more about "Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists"
  6.    Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change

    Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change

    Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these efforts, we risk bans, comprehensive restrictions and exclusion, says Alexandre Boyer, Policy Manager at WFA.

    Read more about "Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change"
  7.    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
    Agency managementAI

    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from our third quarter that you might have missed:

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  8.    Five takeouts from the predicted media inflation rises

    Five takeouts from the predicted media inflation rises

    Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some implications for advertisers.

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  9.    Global Marketer Week heads to Brussels
    Global Marketer Week

    Global Marketer Week heads to Brussels

    Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian national advertiser association.

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