News

News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
    Global Marketer WeekHalo

    In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the first quarter of 2025 that you might have missed:

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  2.    Media price inflation trending towards long-term averages

    Media price inflation trending towards long-term averages

    The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit inflation across all major regions.

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  3.    In the spotlight: Belgian Advertisers Association’s Luc Suykens

    In the spotlight: Belgian Advertisers Association’s Luc Suykens

    Meet Luc Suykens, CEO of Belgium’s UBA

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  4.    Associations in GCC and Switzerland elect new leadership

    Associations in GCC and Switzerland elect new leadership

    Dubai-based ABG and the Swiss association of advertisers, SWA/ASA, announce new leadership for the upcoming years

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  5.    What are national associations doing on influencer marketing?

    What are national associations doing on influencer marketing?

    Associations from Canada, Finland, France and Malaysia share their strategies for promoting responsible influencer marketing

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  6.    RVD’s Ahmet Pura appointed first president of new TÜREK Union

    RVD’s Ahmet Pura appointed first president of new TÜREK Union

    Turkish-led initiative aims to strengthen marketing and media ties across the Turkic World

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  7.    WFA President’s Awards recognise five key industry initiatives in 2025
    President's Awards

    WFA President’s Awards recognise five key industry initiatives in 2025

    Industry associations from the Netherlands, Italy, Sweden and the US all recognised with a special award for France and the UK.

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  8.    Allwyn Chief Brand Officer David Wheldon named as new WFA President
    Global Marketer Week

    Allwyn Chief Brand Officer David Wheldon named as new WFA President

    Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior executives from First Bank of Nigeria, Kenvue and Nissan join CMOs from Cathay Pacific, Etihad, Nestlé, Nissan, PepsiCo and L’Oréal on WFA leadership team.

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  9.    Eight new members join WFA

    Eight new members join WFA

    A raft of new corporate members has signed up to join WFA, taking total membership to more than 150 and reflecting the strong value that the organisation provides to marketers.

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Looking for knowledge and insights? Click here to access our WFA member only knowledge database. For press enquiries, please contact Will Gilroy at w.gilroy@wfanet.org.