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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    In the spotlight: Belgian Advertisers Association’s Luc Suykens

    In the spotlight: Belgian Advertisers Association’s Luc Suykens

    Meet Luc Suykens, CEO of Belgium’s UBA

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  2.    Associations in GCC and Switzerland elect new leadership

    Associations in GCC and Switzerland elect new leadership

    Dubai-based ABG and the Swiss association of advertisers, SWA/ASA, announce new leadership for the upcoming years

    Read more about "Associations in GCC and Switzerland elect new leadership"
  3.    What are national associations doing on influencer marketing?

    What are national associations doing on influencer marketing?

    Associations from Canada, Finland, France and Malaysia share their strategies for promoting responsible influencer marketing

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  4.    RVD’s Ahmet Pura appointed first president of new TÜREK Union

    RVD’s Ahmet Pura appointed first president of new TÜREK Union

    Turkish-led initiative aims to strengthen marketing and media ties across the Turkic World

    Read more about "RVD’s Ahmet Pura appointed first president of new TÜREK Union"
  5.    WFA President’s Awards recognise five key industry initiatives in 2025
    President's Awards

    WFA President’s Awards recognise five key industry initiatives in 2025

    Industry associations from the Netherlands, Italy, Sweden and the US all recognised with a special award for France and the UK.

    Read more about "WFA President’s Awards recognise five key industry initiatives in 2025"
  6.    Allwyn Chief Brand Officer David Wheldon named as new WFA President
    Global Marketer Week

    Allwyn Chief Brand Officer David Wheldon named as new WFA President

    Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior executives from First Bank of Nigeria, Kenvue and Nissan join CMOs from Cathay Pacific, Etihad, Nestlé, Nissan, PepsiCo and L’Oréal on WFA leadership team.

    Read more about "Allwyn Chief Brand Officer David Wheldon named as new WFA President"
  7.    Eight new members join WFA

    Eight new members join WFA

    A raft of new corporate members has signed up to join WFA, taking total membership to more than 150 and reflecting the strong value that the organisation provides to marketers.

    Read more about "Eight new members join WFA"
  8.    AB InBev CMO wins Global Marketer of the Year
    Global Marketer of the Year

    AB InBev CMO wins Global Marketer of the Year

    Marcel Marcondes, Global Chief Marketing Officer, AB InBev has won the 2024 WFA Global Marketer of the Year, WFA’s annual celebration of great marketing leadership, organised in partnership with The Drum. Marcondes was one of five shortlisted candidates and topped the combined public and expert jury vote.

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  9.    ANA’s 2024 programmatic benchmark study: progress but challenges remain

    ANA’s 2024 programmatic benchmark study: progress but challenges remain

    Study results reveal improvements in programmatic ad efficiency and transparency, but highlights the ongoing challenge of ensuring more ad spend reaches consumers

    Read more about "ANA’s 2024 programmatic benchmark study: progress but challenges remain"

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