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Marketing capabilitiesUnilever leader becomes Co-Chair of WFA’s Marketing Capability Forum
Read more about "Unilever leader becomes Co-Chair of WFA’s Marketing Capability Forum"Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence, will help drive capability excellence across WFA’s global membership in the new role. He will help guide the Forum as it continues to support global brands in building high-performing, future-fit marketing organisations.
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Global Marketer WeekHaloIn case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
Read more about "In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the first quarter of 2025 that you might have missed:
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Media price inflation trending towards long-term averages
Read more about "Media price inflation trending towards long-term averages"The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit inflation across all major regions.
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In the spotlight: Belgian Advertisers Association’s Luc Suykens
Read more about "In the spotlight: Belgian Advertisers Association’s Luc Suykens"Meet Luc Suykens, CEO of Belgium’s UBA
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Associations in GCC and Switzerland elect new leadership
Read more about "Associations in GCC and Switzerland elect new leadership"Dubai-based ABG and the Swiss association of advertisers, SWA/ASA, announce new leadership for the upcoming years
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What are national associations doing on influencer marketing?
Read more about "What are national associations doing on influencer marketing?"Associations from Canada, Finland, France and Malaysia share their strategies for promoting responsible influencer marketing
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RVD’s Ahmet Pura appointed first president of new TÜREK Union
Read more about "RVD’s Ahmet Pura appointed first president of new TÜREK Union"Turkish-led initiative aims to strengthen marketing and media ties across the Turkic World
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President's AwardsWFA President’s Awards recognise five key industry initiatives in 2025
Read more about "WFA President’s Awards recognise five key industry initiatives in 2025"Industry associations from the Netherlands, Italy, Sweden and the US all recognised with a special award for France and the UK.
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Global Marketer WeekAllwyn Chief Brand Officer David Wheldon named as new WFA President
Read more about "Allwyn Chief Brand Officer David Wheldon named as new WFA President"Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior executives from First Bank of Nigeria, Kenvue and Nissan join CMOs from Cathay Pacific, Etihad, Nestlé, Nissan, PepsiCo and L’Oréal on WFA leadership team.
